Nihar Info Global Ltd Management Discussions.

The Company operates in the areas like e-Commerce, Software Development, B2B / Bulk Sales, Corporate Sales and Offline e-Centers.

Opportunities

e-Commerce has been one of the sectors which is seeing continuous Disruption and Consistent Growth for the last few years. With the Rise of D2C and Quick Commerce, the eCommerce Market is still innovating and addressing every challenge in the eCommerce Sector. With the rise of Quick Commerce India will have approx. 214 million hyperlocal e-commerce shoppers by the end of calendar 2022.

The Company has also launched D2C brands in the Healthcare and Lifestyle Categories. The Company has launched some limited SKUs and plans to add more products under these D2C Brands. With the rise of Internet Users the company is seeing good response to its products and will soon launch its own D2C e Commerce Portals.

Threats, Risks and Concerns

Logistics and Delivery still play a vital role in the ecommerce sector and the new Internet Users demand for quicker deliveries, which is still a challenge in terms of geographical expansion of the eCommerce services.

Competitive Pressures

e Commerce has been Competitive from the beginning and with the support of Government and Competition Commision of India, we will all see a level playing field very soon and a win win situation for all service providers. With the spurt of D2C Brands, there has been heavy competition between the D2C Brands and the leading Marketplaces. The Company having a strong domain expertise is innovation to build a strong D2C Brand.

Talent Supply Constraint

Talent is sought by e Commerce Companies in key areas IT, Digital Marketing and Operations. The Company has to ensure that it acquires good talent and retains it in order to constitute its major competitive edge. The Company maintains an excellent work environment and competitive package for this purpose.

Technology Obsolescence

These are the days when technology takes no time to become obsolete. Most of the Technologies have become Plug and Play now-a-days. Thus, to be at par with its competitors the Company has to ensure that it constantly updates and upgrades its technology.

Government Policies

With the implementation of ONDC by the Government of India, as is expected by August 2022, all e- commerce companies in India will have to operate using the same processes, akin to android-based mobile devices, irrespective of the brand. ONDC is a Not-for-Profit, Open eCommerce Platform that aims to provide a level playing field for all types of Sellers. This will bring relief to many online sellers and also bring a lot of Transparency in the eCommerce Ecosystem.

Downturn Industries being served

Any downturn in the industry being served could have an impact on the Companys business.

Companys Outlook

The Company has a positive outlook for the coming years and endeavors to achieve a steady business performance in the coming years. We anticipate a higher percentage of gross profits from the launch of the new D2C Brands during the coming years.

Internal Control System

The Company has a professional and an adequate internal control system and procedure commensurate with the size of organization and nature of business. This provides adequate safeguards and effective monitoring of the transactions. All areas of Companys operations are covered by such internal control systems.

Financial Performance

The information under this head is given in the Directors Report.

Human Resources

The management continues to lay emphasis on identifying and developing talent of human resources with a view to retain them and impart further training to those capable of handling additional responsibilities. This works to increase employee satisfaction and within the organization, by providing employees with fresh challenges, developing people and harnessing their ideas is the high priority for the company.

Cautionary Statement

Statements in this management discussion and analysis report describing the companys objectives, predictions, estimates and expectations may constitute "forward looking statement" according to the applicable laws and regulations. Actual results may differ materially from those either expressed or implied.