How to Choose the Best Franchise Broker?

The decision to go into business for yourself is a big one if you’re working for someone else. It can furnish you with numerous money-making and growth opportunities. When you shift to being an entrepreneur, you are your own master and can do things according to your conscience and convenience. However, being a salaried employee, shifting to a business can be complex.

While the decision to transition is a little simpler, it requires increased efforts, investments, time and risk to start a new business from scratch. Hence, people who want to shift to entrepreneurship look towards owning a franchise of a reputable business. Although investing in a franchise of an existing business with respected goodwill can be easier than starting a new business, many entrepreneurs find the selection process overwhelming.

With literally thousands of franchise systems, it becomes complex to choose an ideal one. If the chosen franchise is not an ideal one, you can lose all of your invested money. Hence, potential entrepreneurs can use a little guidance, and that’s where a competent franchise broker comes in. Their services are free because they are charged by the franchisor you choose. With no charges and extensive financial knowledge, it is highly effective to choose the best franchise broker in India. If you are also looking to start a franchise, this blog will help you to understand the way to pick a franchise broker.

But first, a basic understanding of a franchise and a franchise broker:

What is a Franchise?

A franchise is a model that allows the distribution of products and services created by a company by a different business entity. The company that creates the products and services and establishes the original trademark is called the franchisor, while the business entity that is allowed to function under the parent company’s name is known as the franchisee. The franchisee pays a royalty and often an initial fee to the franchisor to create a legally binding agreement to distribute the products and services of the franchisor to new customers.

Who is a Franchise Broker?

A broker of a franchise is a person/entity that creates a bridge between a prospective franchisee and a franchisor. They analyse the goals that the people want to achieve from starting a franchise and present them with the various franchises available in the market that can allow them to achieve the set goals.

These brokers ensure that the franchisee is well-versed and equipped to use the resources of the franchisor in the most optimum way to ensure business success. They aim to take over the whole process of choosing a franchisor from people who want to start a franchise and analyse every step of the process to adopt an ideal franchise model.

As brokers of a franchise are highly qualified individuals, they communicate with the chosen franchisor to set up the whole process of legally creating a business agreement with the franchisee and the franchisor. They also ensure that the included transactions and the transitions are completed.

What does a Franchise Broker do?

Their responsibilities are listed below.

  • Offering Multiple Options:

    Best franchise brokers in India analyse hundreds of franchise companies to present an ideal one to prospective franchisees. They dive deep into analysing the goals that you want to achieve by opening a franchise and offering numerous franchise models you can choose from. These brokers also guide you to understand the business model of the presented franchise to choose the best one.

  • Ideal Selection:

    When entrepreneurs go through the selection criteria of the franchise alone, they may choose the wrong franchise model based on the goodwill or customer base of the company. Although the company may be running a good business, it does not mean it would be an ideal one for entrepreneurs. Hence, brokers of a franchise discuss with the entrepreneurs and help them select an ideal franchise based on all the set goals and how they can achieve them through a specific franchise model.

  • Formal Introductions:

    One of their most important roles is formally introducing the entrepreneurs to the franchisors of the franchise they have chosen. They are in constant communication with numerous franchises and franchisors who are looking to expand their business by creating new franchisees. It allows for effective communication and ensures both parties can screen everyone who they will be working with in the future.

How to Choose the Best Franchise Broker?

Brokers of a franchise are not all made equal, like investment and academic advisors and realtors. Since they are one of the most important factors in your journey of choosing the best franchise, you must know the things that lead you to the best one. Here are the things to consider:

  • Pick Someone Who Is More Interested In You Than In Themselves.

    The discussion begins with a good sub-broker franchise wanting to know more about you, your background, and what’s important to you and your spouse. They can ask about your financial resources and what kind of experience you want to have in business. The more you and your priorities are understood by them, the better they will be at finding the right match. Find someone who does if they don’t show enough interest in you.

  • Share the broker with your short and long-term objectives.

    This makes it easier for the broker to consider you and which franchises can assist you in achieving your objectives. They will present you with the solutions that they think will be a good match after the broker has heard more about you and what you are trying to accomplish.

  • Before Presenting Ideas, Make Sure They Get Enough Data.

    The broker should be aware of the intimate specifics of the franchises they present all the way down to the culture of the company. Often you have to go back to the drawing board. This has been taught by the best stock broker franchises.

    Someone’s going to call in and you’re going to be talking about a business. No, it’s just about a day in the franchise owner’s life. You want to be able to pick and choose which parts of the day in the owner’s life you want when you look at franchises.

  • Look For Someone With Whom You Feel a Sincere Connection.

    It’s easier to like the person who is leading you through the process when you make one of the biggest investments of your life. The partnership is based on mutual affinity and confidence when you have a genuine connection with your consultant. Why settle down for less?

  • At Any Point During The Process, Make Sure You Don’t Feel Stressed.

    The role of the sub-broker is to analyse your dreams, strengths and choices and interpret them. They’re not meant to force you to buy their best choice.
    Many brokers would say, “For you, I have the perfect franchise but you might look at the other two” but what they’re really doing is pushing the products they’re interested in.” In order for you to analyse and compare, they need to give you choices.

  • Make Sure That You Have An Open Mind.

    These brokers will ask you, “What kind of business do you want to do?” Service-based firms are a lower investment with a lower yield. Brokers must offer the ability to individuals to make those choices.

What happens after the selection of the Franchise?

After you have narrowed down your choices to some franchises, the franchise broker sets up a formal introduction meeting to discuss the prospects of the agreement and to ensure both parties find each other ideal for creating a business relationship. They set up the meeting and manage the discussion points for both the franchisees and the franchisors. Then, they communicate with both parties to create a final result based on the discussions. If the talks are successful, the agreement is drawn for creating a legal business model.


To help you find a good franchise opportunity that suits your ambitions, hiring a broker of a franchise can be the best decision. Their expertise can be a wonderful asset, allowing you to achieve your ambitions by starting an ideal franchise business. Through franchise ownership, they will discuss the dreams you want to achieve and decide your abilities and interests so that the businesses you are researching fit well with you. You can save time and money with a good broker, narrowing down the options so that you can concentrate on the best. You can consider sub-brokers that partner with reputed organisations like the IIFL franchise. You can head to IIFL’s website or download the IIFL Markets app to get started with your entrepreneurship journey.

Ans: They have extensive financial and market knowledge and understand the business operations of various franchises in detail. Hence, they compare and match the set goals with what a franchise can offer to present you with the ideal franchise choices.

Ans: No, they are paid by the franchises they represent. You do not have to pay them a fee.

Ans: You can become such a broker IIFL by joining the IIFL sub-broker program. IIFL’s sub-broker program is one of the leading in the industry and offers numerous benefits to the broker.

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