birla sun life insurance company ltd share price Management discussions
BIRLA SUN LIFE INSURANCE COMPANY LIMITED
ANNUAL REPORT 2006-2007
MANAGEMENT DISCUSSION AND ANALYSIS
Business Review:
The overall industry growth rate is expected to remain very robust in the
near future. The new business premium income in the industry has increased
from 30% for 2005-06 to 117% as on YTD Feb07. Private sector insurance
companies have been successful in increasing their distribution reach and
making the industry competitive and responsive to customers needs. In FY
2005-06, the private sector grew its premium income by 79% and a further
105% as on YTD Feb07. Among private players, ICICI Prudential has
consistently maintained market leadership with considerable margin. New
competition is expected to emerge over the next two years with Canara Bank,
Andhra Bank, Bank of Baroda, IDBI, etc, entering the life insurance
industry.
The total sales for all product segments of the Company grew at 36.0% from
Rs.7,025 Mn in the previous year to Rs. 9,532 Mn in the current year. The
Company recorded growth of 32% in the Individual life sales from Rs. 6,236
Mn in 2005-06 to Rs. 8,198 Mn in 2006-07. The focus on policy sales led to
a 68% growth in individual life policy sales. The group segment grew by
69% over 2005-06.
The Company continues to follow its strategy of multi-channel distribution.
In order to increase the reach of Direct Sales Force (DSF), the channel has
embarked on a path of exponential increase in its branch network. The
number of branches stands at 137 in March 07, having added 31 branches and
21 unit offices in the past year. The branch network currently covers 95
cities and another 154 odd cities are being covered through the presence of
Outstation Agency Managers.
The year 2006-07 saw the Alternate Channels breaking into two distinct
channels of Bancassurance and Corporate Agents & Brokers (CAB), for
intensified focus on both the unique segments. Bancassurance completed the
year with a premium of Rs. 2,836 Mn and 48,653 policies. Banca managed to
broad base its business mix with increased contribution from other
distributors such as HBL Global, Deutsche Bank and IDBI Bank. The Company
further strengthened its relationship with Citibank, which continued to be
the premier relationship providing more than 50% of the bancassurance
channel sales. However, the channel has stopped sourcing business from the
NRI segment from Citibank Dubai due to regulatory constraint. The channel
is now focused on long-term tie-ins of existing relationships, by
developing bank specific products, processes coupled with manpower and
technology initiatives, to thwart predatory competition, and further
activating all the channels of these relationships. CAB has developed
relationships with big distributors like Karvy, Bajaj Capital, ILFS
Investsmart, PNB Principal etc. CAB has identified a new avenue for
business in the form of Business Associates, which is a low cost
acquisition model. This model will enable CAB to spread its reach and enter
new locations.
Group business also has witnessed a sharp growth over the last year. The
focus of Group Business is on launching new products and exploit new
segments like healthcare and affinity mortgage for the term business, by
exploiting existing bank relationships.
As in the previous years, the Company complied with both rural and social
obligations as mandated by IRDA.
In 2006-07, the Company has continued its focus on launching new and
innovative products to extend its products suite to enable it to cater to
the needs and requirements of newer market segments. With this in mind,
BSLI launched certain products aimed at specific market segments. For HNI
segment, Supreme Life was launched, which is an improvement over the
existing ULIP linked product. In the Child segment, Children Dream Plan was
launched. To meet the basic needs of the middle class segment and
specifically an alternative to Term Plan, Dream Plan was launched. Group
Interest Credit product in the Group segment was also launched.
The Indian economy has shown GDP growth of above 9% in 2006-07. Indian
Equity markets have seen an upsurge in volatility mainly on account of
rising inflation and interest rates. For FY 2006-07, broad indices
delivered near 10% returns and interest rates continued to rise during the
year largely on account of higher credit growth and rising Inflation. Your
company has followed prudent investment strategy with an aim to deliver
above average returns at optimum level of risk on a continuous long-term
basis by investing in high quality investments. Our funds under management
have crossed Rs.4000 crs. (Previous Year Rs. 2554 crs.). The Company
strives to ensure that funds investments are properly aligned with
investment strategy and commitment made to policyholders and well
controlled by internal and external regulations.
The Company continues to leverage technology for achieving the business
goals and views technology as a key driver for supporting growth. During
the year an outside consultant was hired to formulate an IT roadmap for
BSLI so that BSLI IT infrastructure is able to facilitate the plans that
the business has drawn up. Elixir CMS was also implemented in Feb07. In
the medium to long term, the Company intents to attain/implement/accept
practices and conform to industry/quality standards-ISO 27000/BS 7799
(Security), CMM (Software Development), and ITIL (Facilities Management).
The Company has a strong financial management and reporting system in place
supported by robust IT applications and systems. The Company continues to
be first insurer to publish its financial statements year after year, a
testimony to its strong financial processes. An effective Management
Information System (MIS) is the sound platform on which the Companys
control mechanisms have been built.
One of the Companys aspirations is to maintain its position as the most
preferred employer in the insurance industry and, hence its human resource
practices are aimed at building and maintaining employee goodwill. Being a
very people-centric business, the Company endeavors to provide professional
and personal growth opportunities, which it feels is one of the primary
drivers for employees, as revealed through multiple surveys.
Outlook:
Indias life insurance industry offers strong potential for growth driven
by factors like buoyant economic growth, increasing penetration, regulatory
reforms and rising awareness amongst the population about the need for
insurance.
The overall industry growth rate is expected to remain very robust in the
near future. Some of the key indicators of high growth of the industry are:
* Changing demographic profile - 60% of population is below 30 years; only
20% of insurable population is insured;
* Product innovation increase in demand for new products;
* Aggressive marketing and distribution strategy by new private players;
and
* Buoyant macro outlook and increasing savings rate currently around 28% of
GDP
The industry is set to witness more competition with new players planning
to enter the market. Rural markets and micro insurance hold huge potential
and all the companies shall be targeting these segments. Human capital will
be a key competitive advantage in the long run and there will be stiff
competition among all the insurance companies for talent.
BSLI is well positioned to exploit the opportunities thrown by the fast
growing market. The Company has proactively taken steps to increase its
distribution reach in all the three sales channels and is in advanced
stages of implementing its plans for rural and micro insurance markets.
MANAGEMENT REPORT:
In accordance with the Insurance Regulatory and Development Authority
(Preparation of financial Statements and Auditors Report of Insurance
Companies) Regulations, 2002, the following Management Report is submitted
by the Board of Directors:
1. Certificate of Registration:
The Certificate of Registration granted by the Insurance Regulatory and
Development Authority (IRDA) to enable the Company to transact life
insurance business was valid as on March 31, 2007 and is in force as on the
date of this Report. IRDA has renewed the Companys Certificate of
Registration to sell life insurance products in India for the year 2007-08
vide its Certificate of Renewal of Registration dated 6th March 2007.
2. Statutory Dues:
To the best of our knowledge and belief, all the material dues payable
other than those, which are being contested to the statutory authorities,
have been duly paid.
3. Shareholding Pattern:
The Company confirms that the shareholding pattern and any transfer of
shares during the year are in accordance with the statutory and / or
regulatory requirements.
4. Investment of Funds:
The Company has not, directly or indirectly, invested outside India, the
funds of the holders of the policies issued in India.
5. Solvency Margin:
The Company has maintained adequate assets to cover both its liabilities
and the minimum solvency margin, as stipulated in Section 64VA of the
Insurance Act, 1938.
6. Valuation of Assets:
We hereby certify that all assets of the Company have been reviewed on the
date of the Balance Sheet and to the best of our knowledge and belief the
assets set forth in the Balance Sheet are shown in the aggregate at amounts
not exceeding their realizable or market value under the several headings -
Loans, Investments (other than as Birla Sun Life Insurance Company
Limited - Management Report 2 mentioned hereunder), Agents balances,
Outstanding Premiums, Interest, Dividends and Rents outstanding,
Interest, Dividends and Rents accruing but not due, Amounts due from
other persons or Bodies carrying on insurance business, Sundry Debtors,
Bills Receivable, Cash and the several items specified under Other
Accounts.
Market values of fixed income investments made in the controlled funds
(shareholder funds and policyholders non linked funds) which are valued at
amortised cost as per IRDA regulations, is lower than their carrying
amounts by Rs. 76,237 thousands in aggregate as at March 31, 2007.
7. Investment Pattern:
We hereby certify that the Life Insurance funds have been invested in line
with the provisions of the Insurance Act 1938 (4 of 1938) and various other
circulars / notification issued by the IRDA in this context from time to
time.
8. Risk Minimisation Strategies:
The Company is exposed to several risks in the course of the conduct of its
business. The risks on the liabilities side may arise due to an unusually
higher number of claims than expected. On the assets side, the risks arise
due to the possibility of fluctuations in their values. The Company is also
subject to the risk of expense, since until new business volumes grow
significantly, the actual expenses of the Company will exceed the expenses
loaded into the product pricing. The Company has implemented adequate
safeguards to mitigate these risks, as are described below:
A strong underwriting team is in place to review all proposals from
clients, supported by comprehensive processes and procedures, and guided by
international experts. The objective of the underwriting team is to
minimise the risks of abnormal mortality and morbidity by acquiring
adequate information, on which to determine, whether to accept individual
lives, and if so, the extra premium, to compensate for any additional risk.
Further, the possible financial effect of adverse mortality and morbidity
experience has been reduced by entering into reinsurance agreements with
RGA and Swiss Re for individual life business and Munich Re and Generali
for group business. This limits the Companys mortality exposure on each
life to a maximum limit approved by the IRDA. All reinsurers are specialist
international reinsurance companies with excellent reputation and
significant financial strength.
The Company has also set up systems to continuously monitor its experience
in regard to other parameters that affect the value of benefits offered in
the products. Such parameters include policy lapses, maintenance expenses
and investment returns. The operating expenses are monitored very closely.
Most of the savings related products offered by the Company also have an
investment guarantee. The Company has set aside additional reserves to
cover this risk, based on a scenario model.
The assets of the Company are invested in such a manner as to closely match
its liabilities, so that the Company is effectively immunised against the
impact of changes in the value of policyholder assets, and the impact of
any change in the value of shareholder assets is minimised.
The Companys investment team operates under the close supervision of the
Investment Committee appointed by the Board of Directors. The investments
are made in line with the investment policy adopted by the Company.
The Company has a Business Continuity Plan in place to manage any business
interruption risk.
To control operational risk, operating and reporting processes are reviewed
and updated regularly. Ongoing training through internal and external
programs is designed to prepare staff at all levels for meeting the demands
of their positions.
9. Country Risk:
The Company is operating in India only and hence has no exposure to country
risk.
10. Ageing of Claims:
Average claim settlement time-to-date has been 7 days from the day all the
necessary documents are submitted to the Company. The company does not have
any outstanding claim, which are settled and unpaid for more than six
months as at March 31, 2007.
11. Valuation of Investments:
We hereby certify that the fixed income investments made in the controlled
fund (shareholders funds and policyholders non linked funds) have been
valued on the basis of the amortised value of these assets and mutual fund
investments have been valued at the Previous Days net asset value of the
respective mutual funds.
The investments of linked funds of policyholders is valued as under:
* Fixed Income Securities: These are valued on the basis of the CRISIL bond
valuer matrix.
* Equity: These will be valued on the lower of last quoted closing price of
the security on Bombay Stock Exchange Limited and/or the National Stock
Exchange of India Limited.
* Money Market Instruments: Money market instruments having maturity less
than 6 months are valued on Amortized value.
* Mutual Funds: The previous days net asset value published by the
respective mutual funds.
12. Review of Asset Quality:
Shareholders Fund:
The company has invested almost 53.79% of the Shareholder funds in
Government securities and Treasury Bills, which have a sovereign rating.
Around 22.45% of the funds have been invested in AAA and AA+ rated
Infrastructure bonds. The balance funds have been invested into highly
rated corporate debt (AA+, P1+ and above). Approximately 3.72% of the funds
are invested in liquid & short-term schemes of leading mutual funds to meet
short-term cash flow requirements.
Policyholders Fund:
The policyholders funds are invested based on the commitments made to the
policyholders. In fixed income segment the investment is made into
government securities having sovereign rating & debt paper of reputed
corporate having rating AA+ & above. The equity selection is made after
completing appropriate research and analysis of the company as well as the
industry to which it belongs. To meet the liquidity requirement a part is
invested into liquid & short-term schemes of leading mutual funds and other
money market instruments. The investments are made keeping in mind the
asset - liability requirement of the respective funds.
13. Directors Responsibility Statement:
The Board of Directors of the Company also state that:
* The financial statements have been prepared in accordance with applicable
accounting standards, the regulations stipulated by the IRDA and the
provisions of the Insurance Act, 1938 and the Companies Act, 1956 and
disclosures have Birla Sun Life Insurance Company Limited - Management
Report 5 been made, wherever the same is required. There is no material
departure from the said standards, principles and policies.
* The Company has adopted accounting polices and applied them consistently
and has made judgements and estimates that are reasonable and prudent, so
as to give a true and fair view of the state of affairs of the Company as
on March 31, 2007, and, of the operating loss and of the loss of the
Company for the year ended on March 31, 2007.
* Proper and sufficient care has been taken to maintain adequate accounting
records in accordance with the applicable provisions of the Insurance Act,
1938, Companies Act, 1956, for safeguarding the assets of the Company and
for preventing and detecting fraud and other irregularities.
* The financial statements of the Company are prepared on a going concern
basis.
* The Company has appointed an audit firm to conduct the internal audit of
the Company. The scope of work of the firm is commensurate with the size
and nature of the Companys business. The management certifies that
adequate internal control systems and procedures were in existence for this
financial period.
14. Related Party Disclosure:
A schedule of payments made to the related parties as defined in the
Accounting Standard 18 of the Institute of Chartered Accountants of India
is provided in Annexure 2 to the financial statements.
For Birla Sun Life Insurance Company Limited
Sd/- Sd/- Sd/- Sd/-
Donald A. Stewart S.K. Mitra Gary Comerford Vikram J. Mehmi
Chairman Director Director President & CEO
Sd/- Sd/- Sd/-
Satish Rajgarhia Fabien Jeudy Sudhakar Shetty
Chief Financial Officer Appointed Actuary Company Secretary
Date : April 23, 2007
Place: Mumbai