ambuja cement eastern ltdmerged Management discussions
AMBUJA CEMENT EASTERN LIMITED
ANNUAL REPORT 2005
MANAGEMENT DISCUSSION AND ANALYSIS
We have pleasure in presenting to you the 23rd Annual Report together with
the Audited statement of accounts of the company for the 18 months period
ended 31st December 2005.
EXTENSION IN ACCOUNTING YEAR
At the outset, we would report that the accounting year of the company for
the year 2004-05 was extended by a period of six months ending 31st
December 2005 for which necessary approval was obtained from the Registrar
of Companies. In consequence of the above, for holding the Annual General
Meeting of the members of the company also before 31st March 2006,
extension of time was obtained from the Registrar of Companies in
accordance with statutory requirements.
During the 18 months period under review, the company has made significant
strides both in terms of profitability as also in operational parameters.
For the 18 months period, the company achieved record profit of Rs. 136.63
crores before taxation. On an year on year basis too, profitability
increased by 38% which is remarkable considering that this has been
achieved in the face of stiff competition and on the back of a steep
increase in cost of inputs, fuel costs as also in the cost of both inbound
and outbound logistics.
The quantitative data relating to production and sales on a comparative
basis is as under:
(In Million Tonnes)
Description 18 Months Period Year ended
Ended 31.12.2005 30th June 2004
Clinker 1.76 1.17
(1.19)
Cement Production 2.57 1.62
(1.76)
Sale of Cement 2.57 1.62
(1.75)
Note : Figures in brackets represent figures for 12 Months ended 30th June
2005.
REVIEW OF PERFORMANCE
Production
As stated earlier, clinker production for the 18 months period recorded a
new high of 17.63 lacs MT. On an year on year basis, the production of
clinker showed a marginal increase over last years levels. Bhatapara Unit
continued to achieve a satisfactory kiln run factor and Sankrail Unit too
sustained. its growth both in quantity as also in quality terms.
Sankrail Unit recorded the highest levels of production and despatches
during the period under review. It also achieved the lowest plant specific
power consumption per KWH/MT during the period. At Bhatapara also power
consumption was optimized.
Going down memory lane, towards the end of the year 1997 when the
resuscitation process of the company was set in motion, we have every
reason to feel overwhelmed as also humbled by the significant progress that
we have achieved within a short span of eight years. Our dedicated group of
employees have contributed largely for the success achieved and deserve
every accolade for their efforts.
Marketing
Net sales for 18 months period ended 31st December 2005 was Rs.691.84
crores. On an annualised basis, growth in sales in value terms was 16%.
Annualized growth in volume was 8%. Our major markets continue to be in the
eastern region with West Bengal being the predominant market. Growth in
demand in West Bengal was 10.2% and we have continued to consolidate our
position in the state. Prices were by and large stable in most markets for
the most part of the year. In between there were however, seasonal
upheavals in prices which is a normal phenomenon in the cement industry.
Quality Control & Customer Satisfaction
Our constant endeavour is to strive for achieving excellence in quality.
Fly ash utilization at Sankrail was kept at optimum level without in any
way sacrificing quality.
The Technical Services Cell continues to act as an invaluable foil to our
Marketing efforts and has been largely instrumental in increasing consumer
awareness about the product attributes. Mason meetings and training
programmes were a regular feature.
Engineers Meets involving participation of eminent Architects and experts
were held during the period.
Other innovative promotional efforts were also carried out on a regular
basis to increase the sense of bonding and loyalty of the dealers. More and
more Dealers were brought within the ambit of Authorised Stockists
Scheme. Dealer Meets and Utsavs were also organised regularly involving
participation of Dealers with their families to strengthen bonding.
Awards & Accreditations
Sankrail Unit also achieved a significant landmark. It was awarded during
the period OHSAS: 18001; 1999 certification for Occupational Health &
Safety. We feel proud that Sankrail Unit is one of the few units in the
country to have achieved this distinction.
During the year Bhatapara Unit was awarded the following state level awards
by the Government of Chhattisgarh.
* First prize for achieving maximum percentage, reduction in electrical
energy consumption, (Both for Clinker & Cement production).
* Second prize for maximum percentage reduction in thermal energy
consumption.
The Directors wish to place on record their sincere appreciation to the
entire team of employees at Sankrail and Bhatapara and at other locations
for their outstanding efforts.
Costs & Profitability
Costs of major inputs such as Limestone, Gypsum registered a significant
increase. Coal procurement was dearer and an upward spiral in the fuel
costs also led to increase in outbound freight costs as also in procurement
cost of inputs. Despite the over all cost increases, in view of the
impressive gains registered in operational parameters and in sales margins,
we were in a position to absorb the cost increases substantially.
CAPTIVE POWER PLANT AT BHATAPARA
The 15 MW captive power plant at Bhatapara was commissioned in May 2005 and
the plant is running satisfactorily. The generation cost of power has
already registered a decline. In the coming years we foresee significant
savings in power costs due to the captive power plant. The total cost of
the project was Rs.61 crores approx. and the entire cost was funded from
internal accruals.
SECOND GRINDING UNIT AT FARAKKA, WEST BENGAL
The Directors are pleased to inform that the company is in the process of
setting up a green field fly ash Cement grinding Unit at Farakka in West
Bengal. Fly ash for the unit will be sourced from the nearby power station
and clinker shall be procured from Bhatapara Unit. The foundation stone for
the unit was laid on 17th December 2005 and we are hopeful that the plant
will come into commercial production towards the end of the year 2006.
Setting up of the grinding unit will further consolidate our presence in
West Bengal and it will also enable us to cater better to the markets in
Bihar, Jharkhand apart from North Bengal. The total cost of the project is
estimated at Rs.115 crores and this is being funded entirely through
internal accruals.
With a view to increase the clinker availability from Bhatapara Unit
commensurate with the additional requirements, plans are also being
finalized for carrying out necessary modifications/ upgradation to the
existing facilities at Bhatapara.
Having regard to the need to conserve resources to finance the above
ambitious expansion programmes launched by the company, the Directors as
stated earlier, do not recommend any dividend on the Equity Shares for
the period 2004-05.
OPEN OFFER TO SHARE HOLDERS
Following the change in the shareholding pattern in Ambuja Cement India
Limited, in accordance with the requirements of SEBI (Substantial
Acquisition of Shares and Takeovers) Regulations 1997, an open offer to
acquire the balance shares of the company was made by Holcim Cements
Private Limited along with Ambuja Cement India Limited as person acting in
concert, in the month of June 2005. In consequence of the above exercise,
the non-promoter holdings in the company has reduced to 3.06% against
5.92% at the end of the previous year.
ECONOMY AND BUSINESS ENVIRONMENT
The Indian economy has recorded a robust growth rate with the industrial
sector growing by 9.7%. The prevailing economic indicators point to the
possibility of the above growth rates being sustained, if not improved
upon, in the near future. The Government continues to focus its attention
on infrastructure development and this augurs well for the industry. After
many years, the growth in demand in the cement industry has substantially
kept pace with the growth in the Economy, thus neutralizing the demand
supply mismatch. We anticipate that this momentum shall be sustained in the
future also.
RISKS AND CONCERNS
(i) Demand for cement is inextricably linked to the vagaries of the monsoon
as a major source of demand comes from rural India. Failure of the monsoon
or the excess of it leading to floods, therefore, has a cascading effect on
cement demand.
(ii) Any perceptible shift in Government policies resulting into slowdown
in infrastructure development will also adversely impact the cement
industry.
(iii) Wagon availability on a regular and consistent basis was a major
concern in the previous year. This led to an increase in distribution costs
apart from delaying dispatches. Availability of rolling stock on a regular
basis will therefore be a cause for concern in the coming year. Hikes in
fuel costs have also pushed up road transportation costs.
(iv) Value Added Tax (VAT) was introduced at the state level in many states
last year. The Central Government has indicated that the Central Sales Tax
will be phased out in the next two years. However until such time VAT is
introduced in all the states and the benefits of set off become available
fully on inter-state movement of goods and further in the absence of a
uniform floor rate, the distortions caused by the VAT regime will continue.
(v) Fringe Benefit Tax (FBT) introduced in the last Union Budget is
inequitous in the form in which it exists. There does not exist any scope
in a tax regime for penalising legitimate business expenditure. It is
therefore hoped that either necessary amendments to FBT be made in the
ensuing year to iron out the imperfections in its present form or
alternatively FBT as a whole should be obliterated from the statute.
Given the above scenario, the future prospects of the industry have to be
reviewed with cautious optimism.
HUMAN RESOURCES
The company firmly believes that its dedicated band of employees are its
major source of strength. Accordingly our endeavour has been to continue
with employee initiatives on a sustained basis so as to maintain motivation
and the morale level of the employees. The 6-Sigma initiative which was
launched in the previous year has contributed towards innovative exercises
being carried out by employees across the organisation leading to reduction
in costs apart from leading to improvement in systems and procedure in many
areas. Performance Management System (PMS) exercise was launched during the
period with a view to, interalia, ensure that the employee goals are in
harmony with the corporate goals.
On the Industrial Relationship front our relationship with the employees
continued to remain cordial as in previous years.
INTERNAL CONTROL SYSTEM
The company believes that a strong internal control system is a sine-qua-
non for maintaining a high level of governance across the organization.
With this objective in view, where necessary, control systems have been
made more stringent based on the initiatives taken by a dedicated
internal audit team.
The IT environment is being upgraded on a continuous basis with a view to
keep pace with the rapid changes taking place in the external environment.
The Audit Committee constituted by the Board meets at regular intervals and
discharges the responsibilities entrusted on it in line with the provisions
contained in the Companies Act 1956 as also the provisions relating to
corporate governance. The ambit of coverage of the Audit Committee has been
enlarged further in line with the requirements of revised clause 49 of the
Listing Agreement.
CAUTIONARY STATEMENT
Statements in the Management Discussion and Analysis may be considered as
forward looking within the meaning of applicable securities laws and
regulations. The actual results may differ materially from the views
expressed.
Important factors that could influence the Companys operations include
demand and supply conditions, availability of inputs and their prices both
domestic and global, changes in government regulations, tax laws, the
monsoon, economic developments within the country and other factors such as
litigation and industrial relations.