Well-known motorcycle adventurer Charley Boorman rides onto screens in Asia with the debut of Freedom Riders Asia, a six-part adventure travel series celebrating man and motorcycle on the move across six Asian countries. A premiere screening held today in Kuala Lumpur, Malaysia, showcased the first episode of the series that was shot in Malaysia, which will be aired on Sunday 19 May 2013 on ESPN India at 2100 HKT.
Conceptualised and developed by FOX One Stop Media, the integrated sales arm of FOX International Channels (FIC), News Corporation’s international multi-media business, in close collaboration with global lubricants brand Shell Advance Motorcycle Oil, Freedom Riders Asia sees Charley Boorman, one of the world’s most renowned and recognised bikers, embark on a journey to explore the colourful biking landscapes of Malaysia, Indonesia, India, Vietnam, Thailand and the Philippines.
From picking tea leaves on the hillside plantations of India, to surfing the legendary waves of Bali’s black sand beaches, Charley meets local biking communities and incredible personalities along the way who show him the delights of each city and the way of life from the back of a motorcycle. In each episode, Charley immerses himself in each country’s unique biking culture, quite often with surprising results.
In the debut Malaysia episode, viewers will get to see Charley learn the important role the motorcycle plays for many individuals in their daily lives along with taking on a challenge with a well-known local biking personality that will see him fighting for his very reputation!
Kar-Tai Koh, Shell Advance Global Brand Manager, said: “After six months of hard work and a truly collaborative effort, I am extremely proud of the outcome of Freedom Riders Asia. We really wanted the series to be about celebrating and connecting bikers around Asia; and who better to help us achieve this than Charley Boorman? This is part of Shell Advance’s efforts to empower bikers to experience more freedom on the road in their day-to-day lives and enjoy every ride. I would like to thank FOX for this great working opportunity, our featured local guests as well as all relevant parties involved in making this show possible.”
Simeon Dawes, Senior Vice President, Advertising Sales and Partnerships, Asia Pacific & The Middle East, FOX One Stop Media said, “One of the objectives of this unique programme is to showcase the diversity of Asia through its different motorcycling cultures, and I believe Freedom Riders Asia has done exactly that, while shedding light on how integral the motorcycle is to the daily lives of so many. This truly has been an exciting collaboration with Shell Advance, and I hope that audiences across Asia will enjoy watching this series as much as we had in making it!”
He continued, “FOX SPORTS is committed to bringing motor sports fans across Asia the most comprehensive line-up of premier action from around the globe and the region with the live coverage of events such as MotoGP and Superbike World Championships. Freedom Riders Asia is another such initiative that provides fans a unique dimension about motor sports from beyond the motorcycle racing scene.”
Charley Boorman said: “What I loved most about the Freedom Riders Asia experience was the opportunity to meet locals with larger-than-life characters and ride with passionate bikers in a completely different part of the world. This is indeed a bike trip of a lifetime that I will always remember. The first episode is as exciting as the next, and I hope that the audience in Asia will stay close and enjoy the series as they experience Asia with me!”
The airing schedule* is as follows:
*Note that there will be three repeats for each episode. Refer to http://tv.foxsportsasia.com/ for repeat schedule.
||ESPN India |
Keeping in mind fans desire to deep dive into their favorite sports, a special digital initiative in form of the Shell Advance YouTube page (http://www.youtube.com/user/shelladvance
) has been set up where fans can catch exclusive content such as very interesting behind the scenes clips as well as catch up on any missed episodes.
To reach out to a larger audience base across different demographics and genres, Freedom Riders Asia is being promoted extensively across Fox International Channels Asia’s family of channels such as FOX, National Geographic and FX.