RInfra launches Young Energy Savers program in Mumbai, targeting 5th to 9th standard suburban school kids. Kids will actively promote right usage of electricity in their home and society.
YES campaign - an initiative by Reliance Infrastructure launched in year 2009, with an aim to spread energy saving awareness among the young kids and society at large, now successfully enters fourth year of operation.
This year, RInfra’s YES campaign is targeting 25 schools to educate 20,000 kids in suburban Mumbai.
With this, RInfra would be able to create awareness among 125,000 students through 170 schools, thereby sensitizing more than 6 lakh consumers. This will help in saving 6 lakh units of electricity and reduce 550,000 kgs of CO2 emissions in the environment.
This year, YES program will be more interactive, entertaining and educative. Various aspects of right electricity usage would be explained to students through skit done by one of the renowned theatre group of Mumbai.
YES campaign will also educate kids about the power generation process, CO2 emissions from the power plants and increase heat in the environment due to excess usage of the electronic gadgets.
The campaign would further communicate the importance of the electricity which is the fourth basic need of livelihood that needs to be conserved by changing the power usage habits of an individual.
Lalit Jalan, CEO, Reliance Infrastructure Ltd said "“Involving children in energy conservation is a great way to show them that their actions have a big impact on their world, and proves to them that small steps can lead to big changes. Kids are effective means to inculcate change in electricity usage habits that will benefit their family and the world they live in. We as a responsible corporate citizen are happy that YES kids are playing a vital role in promoting energy and resource conservation in Mumbai. Since the time we launched this program, we had an encouraging result among students and their family members.”
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