XOLO, Liverpool FC ink regional marketing partnership deal
With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian sub-continent until May 2016
With the growing popularity of football in the region, the partnership with Liverpool FC signifies the company’s long-term intent to promote football across the sub-continent, as it deepens engagement with younger, new-age consumers.
The partnership marks yet another first for XOLO, making it the first Indian mobile handset brand to associate with football. XOLO has been at the forefront of mobile technology since its inception, and has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.
Commenting on the strategy behind XOLO’s partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava International Ltd, said “India, today, is one of the world’s fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering ‘the next level’ in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences.”
The partnership will add extra cheer this New Year for Liverpool FC fans in India. XOLO will offer its users in India rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players and legends. Some lucky fans, customers and business partners will also get the unique opportunity to witness live matches at Anfield, the team’s home-ground. XOLO will work with Liverpool FC supporters and fan clubs in India to engage with a variety of football leagues, coaching camps and tournaments, bringing the Club closer to fans in India.
The agreement was inked at a press conference at Melwood Training Ground by Sunil Raina, Business Head, XOLO and Olly Dale, Sales Director, Liverpool Football Club.
To celebrate the partnership, XOLO provided young football-crazy fans a chance to meet Liverpool legend Robbie Fowler at an event in Delhi. 3 lucky winners of a Facebook contest ‘One-Two with Robbie’ got a once-in-a-lifetime opportunity to interact with the football legend and click pictures with him.
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