Burnbill launches its Cashback rewards program

With the launch of Burnbill, a new-age Cashback rewards programme, you can now earn Cashback everywhere and spend it anywhere as per your preference. Does spending less, buying more and enjoying oodles of variety in your daily shopping, entertainment and dining experiences sound too good to be true? Well, it isn’t anymore.

Oct 06, 2016 04:10 IST India Infoline News Service

Would you like to earn instant Cashback on your jewellery shopping, and then spend the same Cashback for a meal at your favourite restaurant later? Are you forced to return to the same salon for redeeming the Cashback you have accumulated there? If your answer to all these questions is in the affirmative, here’s a reason to rejoice. With the launch of Burnbill, a new-age Cashback rewards programme, you can now earn Cashback everywhere and spend it anywhere as per your preference. Does spending less, buying more and enjoying oodles of variety in your daily shopping, entertainment and dining experiences sound too good to be true? Well, it isn’t anymore.
 
What makes Burnbill’s launch so exciting is the sheer convenience and delight it offers. Unlike traditional loyalty programmes, Burnbill doesn’t restrict you to one specific retailer or brand for earning or spending Cashback. It rewards you with choice in the real sense of the word. Moreover, Burnbill Cashback comes with no expiry whatsoever! So you can actually accumulate significant Cashback across several purchases over a period of time and pay with it, in part or in full,for that one big transaction you’ve been eyeing. Enrolling as a Burnbill member is free of cost and, as it is a card-less programme, your mobile number acts as your unique member ID. Just download the Burnbill App, sign up with your personal details, indicate your shopping category preferences and start discovering real-time Cashback offers from your favourite nearby stores and establishments within minutes – it’s that simple!
 
The fun doesn’t end just yet. The more you spend at Burnbill Stores, the more Cashback you earn – and every time you spend your Cashback, you earn more Cashback!You also earn additional Cashback by referring Burnbill to your friends, family and others in your social network. Every time your referred members shop at any Burnbill Store, you get a percentage of the Cashback they earn!
 
Burnbill has already tied up with more than 2000 leading merchants across Mumbai and has signed up over 50,000 members. Further demonstrating its popularity and feasibility is the fact that the size of the average daily transaction is INR 5,000 and the programme is already clocking an average daily GMV of INR 1,000,000.  The top partners of Burnbill Merchant Network include Maroosh, Mickey Mehta Fitness, Power House Gym,Torrp It Up, Digi 1 Electronics and many more.
 
Commenting on the launch, Sailaja Mannava, Co-founder, Burnbill says, “We observed how traditional loyalty and cashback rewards programmes don’t necessarily offer the freedom of choice to consumers. Instead of really gratifying them and helping them derive a robust value from their purchases, they often end up restricting them. Burnbill’s vision is to technologically redesign the Indian consumer retail spending landscape. We also wish to empower our partner merchants by expanding their pool of potential customers through enhanced discovery. With all these unique differentiators, we are well poised towards becoming the preferred rewards programme for the new-age consumerand retail business owners in India.” 
 
Burnbill also offers a string of advantages to its merchant partners. Besides helping them save on costs of running their own loyalty programmes, it offers them real-time access to thousands of potential customers who are continuously joining the Burnbill network. By analysing customer behaviour, buying patterns, product category usage through advanced analytics, Burnbill merchant partners can createreal-time customised offers for targeted customer segments. It also helps retail business owners avoid unnecessary expenses on unmeasurable business promotion activities, and creates opportunities for mutually beneficial cross promotions between complementary brands.

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