Thomas Cook India and SOTC launch ‘Risk-free Holidays' campaign

24 Feb 2022 , 02:40 PM

To build customer confidence while travelling in the Covid-era, Thomas Cook (India) Limited - India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travellers and clarifies their doubts/ uncertainties associated with travelling again.

Travelling in the Covid-era can be challenging, more so keeping in mind the flux in travel and health guidelines. With vaccine acceptance and easing of restrictions, there is a strong pent-up desire, with travellers longing to re-start their international holidays. To make it simple and worry-free for customers, the Companies have launched a brand campaign that addresses all apprehensions, thereby streamlining their travel decision-making process.

Currently customer concerns could arise due to multiple reasons - from personal challenges to travel-health protocols, fear of contracting an infection on holiday, possibility of an unexpected issue/help needed while on tour, travelling with vaccinated passengers/staff or not, etc. This unique Risk-free Holidays campaign aims to reassure customers that Thomas Cook & SOTC will take care of the minutest concerns - whether physical, financial or mental safety, and thus ensure a smooth holiday.

Additionally, to instil confidence, the Companies, are offering complete flexibility of a risk-free holiday with limited period complimentary re-scheduling and zero cancellation charges. More importantly, Thomas Cook and SOTC’s “Assured” Safe Travel Program - developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era.

At around 2.15 pm, Thomas Cook (India) Ltd was trading at Rs61.30 per piece down by Rs2.05 or 3.24% from its previous closing of Rs63.35 per piece on the BSE.