In ‘ECHO’, one of the most coveted marketing awards in the world, the judging is considered equally on strategy, creativity and results on campaigns that target the business-to-consumer audience to sell product in today's digital data-driven ecosystem.
On winning the Award, ABD India's Executive Deputy Chairman, Shekhar Ramamurthy said, “We are delighted for Sterling Reserve winning Gold at the prestigious DMAasia ECHO Awards’21-22, that celebrates and awards marketing excellence. At Allied Blenders and Distillers (ABD), we keep the consumer at the centre of our thinking and deliver effectively. Sterling Reserve has been crafting innovative strategies to connect with young adults and this has resulted in the brand being one of the fastest growing globally.”
Sterling Reserve has constantly been creating engaging activations on multiple platforms to connect with its audiences. Over the past few years, this has resulted in unique interventions like the Sterling Reserve Project — a content-led digital platform for music, comedy, and the performing arts; the Gaming Pack that leveraged the growing consumer interest in gaming and the Earth Edition — an effort to build on sustainability in packaging. The brand is committed to achieve its business objectives with more disruptive consumer-centric marketing interventions in the future as well.
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