Aditya Birla Fashion and Retail acquires Jaypore

The Board of Directors of Aditya Birla Fashion and Retail Limited [ABFRL] approved the signing of the Share Purchase agreement to acquire Jaypore.

Jun 10, 2019 09:06 IST India Infoline News Service

Aditya Birla Fashion
India’s leading fashion company, Aditya Birla Fashion and Retail begins a new chapter in its growth story with 100% acquisition of ‘Jaypore’; an Indian online and offline retailer, that offers curated collections of handmade, handwoven, and handcrafted apparel, jewellery, home textiles, and accents, based on craft forms, from all over India.

The Board of Directors of Aditya Birla Fashion and Retail Limited [ABFRL] approved the signing of the Share Purchase agreement to acquire Jaypore.

The business comprises online and offline operations. The proposed acquisition is subject to necessary statutory approvals and signing of a definitive agreement(s).

Ashish Dikshit, Managing Director, ABFRL said: “Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space is currently under-represented in our bouquet of offerings to consumers. The proposed acquisition is, therefore, a great strategic addition to our portfolio and gives us a strong footing in a segment that is growing in double digits. Jaypore is a brand with strong equity and with a differentiated offering of products based on Indian crafts. It provides a great platform for us to build a strong presence in the Ethnic segment and in accessories and home segment. This acquisition will further strengthen the leadership position of ABFRL in the branded fashion space.”

Aditya Birla Fashion & Retail Ltd is currently trading at Rs219.70, up by Rs1.15 or 0.53%, from its previous close of Rs218.55 on the BSE. The scrip opened at Rs219 and has touched a high and low of Rs221 and Rs216.05, respectively.

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