Aditya Birla Group-led TMRW partners with 8 digital-first lifestyle brands

28 Nov 2022 , 01:57 PM

TMRW, an Aditya Birla Group venture, announced a collaboration with 8 Digital-First lifestyle brands. These collaborations with new-age founders were entered into within a few months of the venture's launch.

Over the next few years, TMRW plans to build a leading technology-led Digital First 'House of Brands' business. TMRW has achieved a revenue run-rate of above Rs700 crore with these 8 brands on board and is on track to surpass an annual revenue rate of Rs1,500 crore in the next 12 months.

Investment in these eight direct-to-consumer brands creates a solid foundation with a diverse portfolio across several fashion sub-categories. TMRW has established a presence in a wide range of apparel segments, including Casual Wear, Kid's Wear, and Western Wear, with this portfolio.

The company intends to expand into related Lifestyle categories such as Beauty and Personal Care. TMRW's vision is to collaborate with new-age founders by bringing strategic, operational, and technological capabilities as well as growth capital. TMRW will enable blitz scaling and brand building through synergistic investments that will power multiple brands.

TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across these 8 brands, namely, Berrylush, Bewakoof, Juneberry, Natilene, Nauti Nati, Nobero, Urbano, and Veirdo.

TMRW, an Aditya Birla Group venture, is building India's largest portfolio of disruptor brands in the fashion and lifestyle space, paving the way for India's next phase of direct-to-consumer (D2C) growth.

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