The Globalization of Chinese Companies: Strategies for Conquering International Markets

“We firmly believe that the globalization of Chinese firms in the 21st century will be one of the most noteworthy events in the development of the world economy,” -Authors

March 10, 2014 11:27 IST | India Infoline News Service

Title: The Globalization of Chinese Companies: Strategies for Conquering International Markets

Authors:  Yeung, Katherine Xin, Dr. Waldemar A. Pfoertsch, Dr. Shengjun Liu

Pages: 256, Hardback

Price: US$29.95 (This price is valid for India)

Publication Date: February 25, 2011

Published by John Wiley & Sons (Asia) Pte. Ltd.

The rise of China has been widely accepted as a key development in the 21st Century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers?

In The Globalization of Chinese Companies: Strategies for Conquering International Markets (ISBN: 978-0-470-82878-6; John Wiley & Sons (Asia) Pte Ltd), readers will be treated to many in-depth case studies, first-hand interviews as well as useful frameworks to understand this next wave of globalization. Leading professors from the China-Europe International Business School (CEIBS) address these key issues by utilizing cases from top Chinese companies such as TCL, BenQ, China International Marine Containers Group (CIMC), Trend Micro, and Galanz. The authors also draw upon the wisdom and experience of giant Chinese corporations including Haier, Huawei, and Lenovo; leading international conglomerates like Sony, Samsung, and P&G; and rising stars in new markets such as the global operation of Tata Consultancy Service.

Through clear frameworks and detailed case studies, this book sheds light on the current situation of Chinese firms and provides a systematic and pragmatic approach to global expansion and competition for Chinese entrepreneurs and senior executives undertaking the challenges of globalization, as well as to managers, scholars and students around the world who are interested in understanding how firms in China are striving to emerge in the global arena.

“We firmly believe that the globalization of Chinese firms in the 21st century will be one of the most noteworthy events in the development of the world economy,” said the authors. “We sincerely hope that this book will be helpful in contributing toward the rise of China’s own ‘Sony and Samsung’”.

About the Authors:

Arthur Yeung is Philips Chair Professor of HRM in CEIBS and ex-CHO of Acer Group, specializing in organizational capability and globalization of Chinese firms. Author of several award-winning articles and nine books, Dr. Yeung was featured as an “Executive Development Guru” by Business Horizon. He sits on editorial boards of five international academic journals and serves as an independent board member for five corporations and one non-profit organization.

Katherine Xin is Professor of Management at CEIBS and the editor-in-chief of Harvard Business Review (China). For the last two decades, Dr. Xin worked and lived in the US, Europe and Asia conducting research, teaching and consulting for multinational companies and global Chinese enterprises. She has published extensively and was previously on the faculties of IMD in Switzerland, the University of Southern California, and the Hong Kong University of Science and Technology. Her current research and consulting focus is on leadership, performance management and talent strategy.

Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS Shanghai, China, and Professor for International Business at the Pforzheim University, Germany. He was Associate Professor of Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author of various books and numerous articles. The most current books are Ingredient Branding: Making the Invisible Visible, and B2B Brand Management, which he co-authored with Philip Kotler. He has also published textbooks about Business-to-Business marketing, social marketing, internet and internationalization strategies.

Dr. Shengjun Liu is Deputy Director of CEIBS Case Center and CEIBS Lujiazui International Finance Research Center. His books include China CEO: A Case Guide to Business Leaders in China; Flowers and Thorns: Globalization of Chinese Companies; Power of Management: Institutional Solutions to China’s Economic Challenges, etc. Dr. Liu is also a columnist for many Chinese leading media.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. is a legal family that has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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