Bayer and WayCool join forces to empower smallholder farmers with comprehensive solutions

24 Feb 2023 , 01:21 PM

Bayer has entered into a Memorandum of Understanding as a strategic partner with WayCool, a food and agritech company, to deliver end-to-end holistic solutions to smallholder farmers in India.

Bayer is a worldwide corporation that excels in the life sciences, specializing in the fields of agriculture and healthcare.

The strategic collaboration aims to provide premium products and solutions to Indian farmers through a unified platform and personalized advice, with the goal of establishing and implementing a sustainable crop production model.

Smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices, and WayCool’s full stack services through Bayer’s Better Life Farming Centers and Farmer Producer Organizations.

The first is a phydigital platform that provides one-stop solutions; the second is the economic benefits of the Food Value Chain collaboration; and the third is the use of Bayer’s Better Life Farming Centers and Farmer Producer Organizations.

WayCool will also provide market connections to help smallholder farmers get better prices for their produce.

Outgrow, WayCool’s agricultural engagement division, will utilize a digital platform to offer farmers a range of services and solutions. 

Meanwhile, the on-the-ground network will be activated through WayCool’s Outgrow Network Partners across several states, including Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, as well as Bayer’s Better Life Farming Centers situated throughout the country.

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