Launching the much-awaited scheme for retailers, Chairman IRF 2016, Krish Iyer, who heads the Walmart business in India, said that while the government in past few years had been working towards consumer protection law legislating new enactments to meet the needs of the changing times and equip the consumers to protect their rights against unfair trade practices, IRF had been busy in developing a voluntary certification scheme for retailers that will see retailers winning consumer trust not just by adhering to statutory requirements but integrating CUSTOMER FOCUS across their retail operations.
“Today is that big day when IRF is ready to roll out the scheme after a year long ratification process involving over 100 retailers from India and the world over, leading trade bodies, top corporate counsels, economists, consumer organizations, consulting, research and academia and surely many of you sitting in the audience”, he added.
Top dignitaries in retail with multi stakeholders including Vijay Shekhar Sharma, Founder, Paytm; Al Rajwani, MD and CEO, P&G India; Govind Shrikhande, CCA & MD, Shoppers Stop; Rakesh Biyani, Joint MD, Future Retail; Vanitha Narayanan, MD, IBM; B S Nagesh, Founder, TRRAIN, Ms. Shashi Rekha, Director, NABCB and Mr. R S Roy, Convenor, IRF unveiled the 10 trusted marks that will
“Retail is all about serving customers. It takes a lot to win customer trust. The technical standards that retailers would have to comply with will surely help in bringing transparency in customer dealing. Consumers would know what to expect from their purchase/ service from the point of browsing and buying to after-sales. This will ensure that the brick and mortar retailers in general and specifically e/m-commerce retailers, as well and omni-channel adhere to mandatory compliance with respect to information, security and integrity in their transactions, as stipulated in the relevant IRF Standard.
gave the biggest push to the scheme by expressing his intent to push 100 of Walmart’s top retailers in India to go for the ‘Trusted’ mark. “This will indeed set the ball rolling and will be the 1st milestone in bringing thousands of retailers across India in to the fold of modern retail,” added Kant. I agree with QCI Chairman Mr. Adil Zainulbhai that the scheme needs to encourage SME retailers to go for the ‘Trusted’ Mark and I am glad that IRF Chairman Mr. Krish Iyer has agreed to take the lead, he further added.
Committing to the standards, Rakesh Biyani, Joint MD, Future Retail said that the retailers across verticals, formats and channels were already gearing to go for the mark. “We are committed to maintain and improve on the standards and we hope by 2020 at least 7 per cent of modern retail sales would be under the ‘Trusted’ mark”, he added.
Retailers that adhere to the Scheme requirements obtain the Trusted’ Certification Mark. The ‘Trusted’ Mark will be allowed to be displayed on their outlet fronts/ e-page and all marketing and communication materials as an outward sign of their commitment to the ‘Trusted’ Certification Mark.
The IRF Scheme has been formulated in a manner compliant to ISO/IEC: 17065, which has sections namely, technical standards, certification process, requirements for Certification Bodies (CB). CBs in operations for at least 5 years can conduct 'IRF Certification' audit with provisional approval from IRF subject to they getting accredited by National Accreditation Board for Certifying Bodies (member International Accreditation Forum) within 1 year of accreditation launched by the accreditation body.