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BenQ, the internationally-renowned consumer lifestyle brand, has become the No.1 projector brand in India with a total market share of 20% in the projector category. According to the FutureSource Consulting, the company clinched the top spot with over 20% of market share and 26.5% Quarter on Quarter growth rate in the second quarter of 2011. BenQ is world’s number one DLP projector brand and education projector brand however in India this is the first time that the brand has achieved the No. 1 position.
Rajeev Singh, Country Head and General Manager, BenQ India said, “Projectors are one of the fastest growing product lines in India with booming education market. Expected projector market size is of 300K units in 2011 and will be growing to 500K in 2012. We started with simple steps like identifying the right target audience, understanding their needs and then building a strategy with our strong projector line-up. With very high focus on education segment, we have been able to fulfill projection requirements of almost all the business verticals due to depth of our projector portfolio. Today more than 40% of our India revenue comes from the projector business. Post achieving this milestone, I would like to congratulate all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”
Adrian Chang, President of BenQ Asia Pacific also commented “India is a very promising market, showing a 33% Year on Year growth rate in its total available market in Q2. And BenQ outgrew that market with continuous efforts to cultivate the local education market through intensive channel visits and marketing activities.”
BenQ in addition to holding the overall top rank is also the market leader in SVGA and Short Throw projector category with market share of 34% and 39% respectively according to FutureSource Consulting.
Keeping in mind the rise in demand for projectors from the education sector in India, BenQ plans to unveil new models to meet the demands of this sector. To help support schools to build a truly versatile learning environment for their students, BenQ has readied its projectors with power-saving solutions, optimized brightness and network control features. It has also completed its short-throw projector offering from 0.3 to 0.9 throw ratio. Equipped with the most innovative technologies in the world, these state of the art projectors are expected to drive BenQ’s success to the next level for the year to come.
In the recent past, BenQ has received many accolades for its performance globally. Based on FutureSource Consulting’s Q2 2011 report, BenQ has maintained the second* spot in the Asia Pacific* regions with 12.6% of market shares. BenQ reached top two with a steady performance in the education segment with 21% market share and took down the No. 1 position in the 3D segment. These achievements put BenQ forward as one of the most respected brands in the projector industry.
BenQ’s success in Q2 was shared around the world with over 11% of market share achieved in the global market. BenQ is also the top-three projector brand in 38 countries across the globe , holding top position in more than 16 countries including China, India, Indonesia, Saudi Arabia, Russia, Sweden, Austria, and Brazil etc. Similar to the Asia Pacific market, BenQ took the lead in both the DLP and 3D segment in the world wide market.
BenQ’s definition of Asia Pacific includes all Asia Pacific countries, except China and Hong Kong. Middle Eastern and African territories are also included in this definition.
India Infoline Research Team / 15:28, Mar 13, 2015
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