Hero MotoCorp drives into Latin America
According to reports,the company dispatched the first consignment of two-wheelers to these three countries in Latin America just a few weeks ago.
Hero MotoCorp reportedly has commenced its operations in three Latin American countries — ElSalvador, Honduras and Guatemala in Latin America - eventually hoping to reach as many as 30 countriesspread across the globe.
According to re[ports,the company dispatched the first consignment of two-wheelers to these three countries in Latin America just a few weeks ago. This marks the beginning of Hero's ambitious global foray, which the company has been aiming for since separating from erstwhile partner Honda.
The Pawan Munjal-led company plans to expand its international business to 30 countries spanning across Africa, Latin America, Central America and South-East Asia over the next few years, a plan that was unveiled at Hero's global brand launch event in London in August 2011, reports added.
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