Leading affordable casual dining restaurant brand, Pizza Hut has unveiled its new brand campaign. The campaign highlights Pizza Hut’s unique brand promise of changing everyday moments into celebrations, which is supported by their new tagline, ‘What are you celebrating today?’
The campaign showcases Pizza Hut as the perfect place to celebrate every occasion in life, small or big - from a new job to a new boss or a new girlfriend to being single again. It also highlights the thirty new menu offerings that go beyond just pizzas, including sautéed pastas, starters, drinks and desserts.
Scheduled to go on-air in the third week of December, the campaign includes two different TVCs depicting everyday situations and celebrations at Pizza Hut. Through its light-hearted and fun approach, the campaign is expected to connect well with the young audience who can relate to the situations in the ads, and are never short on reasons to celebrate their daily achievements and challenges.
Speaking about the campaign, Anup Jain, Director Marketing, Yum! Restaurants India - Pizza Hut said, “Our new brand campaign promises to make people think of the small joys in life that can be celebrated and are often ignored. It highlights Pizza Hut as a perfect place to celebrate day-to-day moments with a comfortable setting and a wide range of menu offerings to choose from for most occasions, small or big. People are looking for the joy and experience of celebrations in everyday moment and we are here to provide them with just that”.
“Through this campaign, we look forward to creating a stronger emotional connect with our guests by inviting them to celebrate and share their happiness with us”, he added.
“The new Pizza Hut campaign is extremely relatable as it highlights happy moments from everyday life. The USP of the ad films is the celebratory feel while maintaining the simplicity of the situations”, said, Rohit Ohri, Managing Partner, JWT (TBC)
Each of the two ad films showcases two different situations being celebrated with equal enthusiasm and excitement. The first film is about two families celebrating the first words of their infants; and the second film showcases the joys of getting engaged as well as regaining the single status. The entire campaign highlights celebration of life at Pizza Hut, no matter how big or small the occasion is.
India Infoline Research Team / 14:59, May 20, 2015
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