VLCC, a leading player in the Wellness domain in South Asia and the Middle East, has introduced the Maximum Sunblock Lotion with SPF 70 based on herbal/natural ‘actives’. Apart from the regular SPF-based sun block lotions, the wide array includes Sweat Free sun block lotion, Night Peeling cream, Oil-free sunscreen gel, Skin Polishing face scrub and Sunscreen soufflé, making it the most comprehensive range in the market today..
The Maximum Sunblock Lotion with SPF 70 is powered with the goodness of Rosemary & Shea Butter extracts that have a photo-protection effect and is a highly efficient emollient. It also has Baikal Skullcap extracts that is an anti oxidant and has anti-inflamatory action on the affected skin. The product has been launched at an introductory price of Rs. 450/- for 60g.
The Sun Defense range has been especially developed after thorough analysis of Indian summer conditions and their effects on various skin types. All products in this range are enriched with herbal or fruit extracts giving a refreshing feel to the skin, along with their ultra protective formula. VLCC’s sun care range is meant to address the various skin problems that people face during summers and provide them an easy solution.
VLCC’s latest sun protection range is priced between INR 95 -450, catering to the masstige segment. The company has an assortment of value priced SKUs, priced under INR 100, that have been included in the product range, mainly comprising Face Washes, Scrubs and small sized variants, to cater to the price-sensitive consumer.
The VLCC’s Sun Defense range includes Oil Free Sunscreen Gel SPF15, Glow+ Sun Block Lotion SPF 20, Matte Look Sun Screen Lotion SPF 30, Moisturising Sun Block Cream SPF 25, Sweat Free Sun Block Lotion SPF 40, Hydrophobic Sun Block Lotion SPF 50, Extreme Sun Protection Cream SPF 60, Anti Tan Skin Lightening Face Wash, Fade Tan Skin Polishing Face Scrub, Clear Tan Fruit Face Pack, Soothing After Sun Gel, Enbrighten Tinted Sunscreen Souffle, Enbrighten Peeling Night Cream and Anti Spot UV Sun Screen Cream.
India Infoline Research Team / 14:59, May 20, 2015
GPIL reported 13.5% yoy decline in operating profit as the impact of higher volumes was offset by lower product prices