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WGC redefines Gold Jewellery at the IIJS 2011

India Infoline News Service  | August 09, 2011 08:14 IST

The selection of jewellery that was on display was specially selected from pieces made by Amrapali Jewellers and Derawala Jewellers, along with some tantalising designs by renowned jewellery designer Pallavi Dudeja Foley.

Gold found a new expression, at the India International Jewellery Show (IIJS) 2011, where the World Gold Council presented an exclusive selection especially targeted at the young Indian consumers. The collection comprised of cutting edge fashion alongside timeless beauty, resulting in an aspirational selection for the contemporary Indian woman.
 
The selection of jewellery that was on display was specially selected from pieces made by Amrapali Jewellers and Derawala Jewellers, along with some tantalising designs by renowned jewellery designer Pallavi Dudeja Foley. Crafted in 18K and 22K gold, the range of pieces with their chic designs and superior finish, make for an ultimate gift or treasured self-purchase.  They bring alive expert craftsmanship, through stunning statement pieces.
 
Presenting some key trends on gold at IIJS, David Lamb, Managing Director, Jewellery, at the World Gold Council, commented We are living in extraordinary times, where rising demand levels for gold, debunk the myth that consumption is falling in an higher price environment. Robust demand for gold jewellery is likely to move towards eastern markets and see uplift in growth as well.



We see a renewed emphasis on craftsmanship and heritage. Increasing intricacy in designs is coming to the fore as a creative solution to the high gold price. In the future, rather than accumulating pieces, people would increasingly look towards buying gold in instalments and building collections over a period of time. While the Indian market will also see a distinction between commoditised offerings and branded pieces, western audiences will witness a new appreciation of rarity and value at the top end of the market.

He further added, Gold will increasingly be treated as a jewel in its own right, accompanied by a shift towards personalisation of designs, as consumers would like to make their jewellery even more special to them. This would in turn lead to demand for statement pieces thus bringing alive the versatility and modernity of gold.
 
Ajay Mitra, Managing Director, India and the Middle East, at the World Gold Council commented At the India International Jewellery Show (IIJS) 2011, we are delighted to exhibit a range of contemporary, gold fashion jewellery, for the discerning young Indian woman. This ensemble is an effortless display of style and has the potential to peg gold, on a different level, making it the most spectacular, exciting and iconic lifestyle statement.
 
The World Gold Council also showcased the Gold Expressions 2011 in India for the very first time at the IIJS 2011. The collection signifies the extraordinary heritage and craftsmanship by the finest gold jewellers of Italy. The Gold Expressions 2011 was first revealed at the Vicenza Fair in Italy in January this year.

The jewellery at India International Jewellery Show was indeed an absolute indulgence, highlighting the new directions for gold in the near future!
 
The India International Jewellery Show is a prestigious B2B exhibition, which caters exclusively to the jewellery industry and trade in India.

 

 
 
 
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