Whirlpool of India, the subsidiary of Whirlpool Corporation, World’s No.1 Home Appliance Company announced the launch of new range of Protton World series in the Frost Free segment.
Whirlpool has expanded the Protton World Series Refrigerator range in Frost Free volume segment by launching new models this year to drive growth and gain market share. This range is available in 2 formats, 3 Door & 2 Door. The company has launched 22 models in multiple capacities ranging from 220 – 480 litres this new range offers a wide choice for consumers to chose from. The unique combination of metallic finishes with bold and vibrant colours inspired from fashion trends adds to the style and vibrancy of this new range.
Protton 3D is India’s first fully automatic 3 door refrigerator for systematic & odour free storage of frozen food, fresh food & vegetables separately. It is equipped with segment’s largest & separate vegetable drawer with Freshness Booster System. The new and revolutionary AIR BOOSTER SYSTEM (ABS) vents present in each zone creates just the right temperature for Frozen Food, Cooked Food and Fresh Vegetables & Fruits. This provides freshes cooling experience 24x7.
It will be available in 2 new capacities i.e. 240 L & 260 L in 4 high gloss finishes: Piano Black, Vintage Wine, Silver Stone & Crystal Inox. With this addition Protton 3D models are now available in 4 capacities: 240L, 260L, 300L & 330L. There are a total of 22 models available between Rs. 19,900/- to Rs. 30,070/-
Protton 2D refrigerators comes with new & revolutionary International design & aesthetics in high gloss finishes. It offers consumers new lifestyle oriented features like Double Decker Ice twister, Can Rack, Choco Box & Fruit Crisper. All the models in Protton 2D range are launched with 5 star energy rating to ensure energy savings. It comes with unique & innovative “Double Decker Ice twister”, which provides twice the amount of ice than any other refrigerator. It makes ice up to 30% faster too.
It will be available in 3 new capacities i.e. 220 L, 250L & 280L in 2 high gloss finishes: Crystal Inox & Cubic Wine.
With this addition Protton 2D models are now available in 6 capacities: 220, 250, 280, 410, 450 & 480L. There are a total of 46 models available between Rs.16, 550/- to Rs.47, 690/-
Talking about the new range and market growth, Mr. Shantanu Das Gupta, Vice President, Corporate Affairs and Strategy, Asia South, Whirlpool said, “We are delighted to launch the new variants of Protton Series. The new segments will cater to the mass market and will strengthen our position in the FF segment. Protton is a differentiated product in the segment and we expect to achieve 23% market share by the end of this fiscal.
“The Protton series, launched in 2010 won the Good Design Award 2010. It is a revolutionary invention and was a big success in the country. We gained 10% market share since the launch and are now leaders in the three door segment” he added.
The new range was launched at a gala event in Bangkok with more than 1000 trade partners and employees. Protton World Series is now available for sale in markets across India. The newly launched range will be supported by a multi-media campaign including above the line – advertising and a host of below-the-line activities such as innovative marketing tie-ups, in-shop display, promotions and product demonstrations.