ANNEXURE E TO THE DIRECTORS REPORT
Overview
Our Company was incorporated in the year 2013 as “Bodhi Tree Multimedia Private
Limited” under the provision of the Companies Act, 1956 in Mumbai. The name of our
company was subsequently changed to “Bodhi Tree Multimedia Limited” pursuant to
special resolution passed by the Shareholders dated August 18, 2020 of the company and a
fresh certificate of incorporation consequent upon conversion from Private Company to
Public Company was issued by the Registrar of Companies, Mumbai dated September 1, 2020.
Our Company was created with the main objects (As per MOA) as mentioned below: To Carry on
in India and abroad the business of making of Small or Big Films either for General Public
Viewing or Television, TV Serials for any TV Channels in India or abroad either alone or
in collaboration with others, Creation, Manufacturing, Consultants etc. of different type
of Contents like Text, Audio, Video Content used in all types of communication carriers,
develop, create, conceptualize, advise any commercial dissemination of Content/
information (Content Films and/or Serials etc.) by various types of modes available now
and in future based on Telephone, T.V., Cable, Mobile network and any other types of media
available in India or abroad either for itself or for any other client. We operate our
activities from our registered office and studios located in 507, Reliable Business
Centre, Jogeshwari (West), Mumbai - 400102, Maharashtra, India. Our Company has studios
obtained on rent basis whenever is require. Our list of clients includes some of the
renowned names in Films, Television and OTT Industry.
Business Overview
Our business model is B2B, wherein the primary business activity includes content
production for television, films and digital platforms. We have been in the forefront of
creating differentiated and edgy content through its distinct line-up of shows. Our
business activities operate in 3 verticals at present: TV Hindi GEC (General Entertainment
Channels), Digital Content (OTT), and Regional content in multiple languages. 1) TV Hindi
GEC: We produce contents for linear broadcast networks like Zee, Sony, Star, Disney,
Viacom, Sun and others. These contents include daily soaps, reality shows etc. 2) Digital
Platforms (OTT): We produce content for non-linear platforms such as Netflix, Voot, etc 3)
Regional Shows: We also produce content in regional languages including Tamil, Marathi,
Bengali, and Gujarati on both TV and OTT platforms. Since inception, we have produced a
robust line-up of more than 30+ shows for major Broadcasters & OTT platforms. We have
produced more than 1000+ hours of content on Television and OTT. The shows have
encompassed all genres - drama, thriller, horror, comedy and lifestyle. The company has
produced shows across multiple languages Hindi, Tamil, Marathi, Gujarati and Bengali. The
client roster includes all the major entertainment networks. Our team comprises of the
most experienced minds in the entertainment content business with a proven track record of
delivering successful television shows across all genres. The team skill sets cover both
fiction and non-fiction content programming with combined experience of 10+ years and 100
+ television shows between them.
Key Cost Drivers
The main cost drivers in our business are the key talents (writers, directors, actors,
technicians etc.) andrentals for locations, camera, lights, edit machines etc. hired for
producing the content.
Key Contents Produced by us:
Our Strengths
Strong Brand Value
We believe that the name Bodhi is well established, it enjoys a strong reputation in
the Indian media industry. We use the Bodhi Tree name for our Hindi and other regional
language film production and distribution businesses. Through our continued efforts, both
with participants and audiences, we seek to continue to benefit from the positive values
associated with the brand Bodhi as a business to business (B2B) and business to consumer
(B2C) name. We have worked with large number of marque clients which includes some of the
renowned names in Films, Television and OTT Industry. We stand ahead of our competitors
mainly due to our long term relationship with our clients and we have a proven track
records of deliverables in timely and cost effective manner which has created a brand
loyalty amongst our clients. Our specialization in genres like Youth, Horror, Thriller and
Edgy contents has strengthen the brand Bodhi in the media industry.
Experienced Team
Our team has significant industry experience and it has a significant role in the
consistent growth of our Company. Our team combines expertise and experience to outline
plans for future development of our Company. Our Creative team comprising of writers,
artists, directors, etc. We always carry a trending outlook, optimistic nature and a
confident attitude towards every assignment may it be Producing, Directing of Film or OTT
based Web series. Our team possesses a deep understanding of the Indian entertainment
business including an understanding of talent relationships, deal structuring and
strategic content exploitation, and is thereforewell-positioned to focus on the continued
strengthening of our distribution network to capitalise on our competitive advantage and
our expansion into new media distribution. We believe that our teams experience and
expertise has been essential in adopting the appropriate strategies to source our film
content in a costeffective manner and in maximising the monetisation of our content.
Highly effective and efficient Sales and Marketing plays catalyst in acquiring more
customers and media rights
The market is highly competitive and fragmented. We compete with a variety of
Entertainment and Production houses, as well as service providers. Our management team
possesses a deep experience of Indian television market and their excellent marketing
skill helped company to cater more customers and media rights. Some of our competitors
have the great financial, workforce, marketing, sales and other resources. However, very
few of these houses are involved exclusively in a business like the business of the
Company and comparable to the scale of operations. We believe that the principal
competitive factors include product quality, reliability, and price that can
comprehensively address varying requirements of different TV channels and OTT platforms.
We believe that our ability to compete effectively is primarily dependent on ensuring
consistent product quality and timely delivery at competitive prices, thereby
strengthening our brand over the years. We believe that our cost-effective and integrated
offerings, our focus on customer satisfaction and our reliability combined with our
quality consciousness, provides us with a competitive advantage in our business.
Organized and Focused Business Operations
A strong Managerial team is involved in sales and marketing pitching for prime projects
at the appropriate time. The team ensures compatibility and reliability with the clients
servicing their needs and requirements efficiently. This is the reason major clients
continue to associate with our Company year on year. Our company also focuses on
transitioning from delivering playout content using existing models to distributing that
content via emerging options may have high-level work streams such as second-screen
application development, modification of digital rights contracts and management systems,
establishment of new relationships with content delivery networks, and integration with
social media sites through APIs. While identifying projects its needed to fulfil the
organizations future-state vision, our company may also review and continue, halt or
repurpose any inflight projects related to the transformation effort.
Wide range of production into number of languages
The Company has experience of Scripting, Producing TV daily soaps and OTT based web
series into various languages including various local languages such as Hindi, Marathi,
Gujarati, Tamil, Kannada, Telugu, Bengali and Bhojpuri. We are also looking forward to
adding more shows and web series into new local Indian languages as the opportunity into
the market is widely spread over.
Our Business Strategies
Exploring New Media
In the past few years the media industry has envisage revolutionary developments, apart
from TV, new media platforms like OTT has emerged as alternative source for entertainment.
Therefore the scope of work has also widened in each and every section of the industry.
There has been growing demand for more contents in every genres in Hindi as well as other
Regional languages across all the platforms. We aim to monetize the content explosion by
exploring new media platforms, we are also focusing on expanding our client base. We aim
to achieve this by providing value added services to our clients through the strong story
writing, best direction, and use of latest and updated technology, quality assurance, and
timely delivery of results.
Focus on scaling up content volume
As discussed about the growing demand, we aim to increase the volume of contents we
produce. Gradually we intent to enter different states of India with regional contents, we
have already completed several projects in regional languages including Tamil, Marathi and
Gujarati. Our focus is to scale up the content volume with existing clients as well as
with new media. Many of our existing clients broadcast multiple channels including
national and regional, however, our share in their wallet is very limited, for e.g. if our
client broadcast 10 different channels then we are providing contents to 2 or 3 channels.
Our aim is to increase our share in their wallet. The key elements of our business
strategy is to adopt a de-risking expansion strategy to expand in multiple segments of the
business and scale up the business significantly in these areas.
To develop own IP
We will also focus on creating our own intellectual property (IP) which can give us an
opportunity to scale up the business significantly by selling format rights globally.
SWOT Analysis
Strengths
• Demonstrated track record over past 7 years
• In depth knowledge of Industry Commercial & Technical
• Low overhead cost
• Specialisation in television as well as OTT content
• Vast Geographical footprint covering multiple markets
• Experienced management team
• Cordial relations across entertainment industry
Weaknesses
• Fierce competition for a larger share of audience
• Change in audience media preferences
• Lack of cohesive production & distribution infrastructure, especially in the
case of music industry.
• The Media and Entertainment sector in India is highly fragmented.
Opportunities
• Growing acceptance by consumers in OTT market with content explosion changing
habits
• Television market in India still in a growth phase.
• Opportunities of expansion in the pan-asian market
• Listing the Company under a stock exchange will open up huge avenues of capital
for the Company to support
• Development of IP can open up global markets for Indian media company.
• The increasing interest of the global investors in the sector.
Threats
• Piracy, violation of intellectual property rights poses a major threat to the
Media and Entertainment companies.
• Industry is prone to changes in government policies, any material changes in the
duty or may adversely impact our financials.
• Intense competitive pressure
• With technological innovations taking place so rapidly, the media and
Entertainment sector is facing considerable uncertainty
Human Resource
We believe that our employees are the key to the success of our business. Our core team
comprising of producer, writers, artists, directors, editors, sound recording and mixing
engineers
INTERNAL CONTROL SYSTEMS AND THEIR
ADEQUACY:
The Company has robust internal controls systems (including Internal Financial
Controls) that facilitates efficiency, reliability and completeness of accounting records
and timely preparation of reliable financial and management information. The internal
control system ensures compliance with all applicable laws and regulations facilitates
optimum utilization of resources and protect the Companys assets and investors
interests. The Companys well-defined organizational structure, documented policy
guidelines, defined authority matrix and internal controls ensure efficiency of
operations, compliance with internal policies and applicable laws and regulations as well
as protection of resources.. The Audit Committee of the Board regularly reviews
significant audit findings of the Internal Audit system covering operational, financial
and other areas.
RISK MANAGEMENT:
Risk Management is an ongoing process. Effective risk management is therefore critical
to any organizational success. Globalization with increasing integration of markets, newer
and more complex products and transactions and an increasingly stringent regulatory
framework has exposed organizations to and integrated approach to risk management. Timely
and effective risk management is of prime importance to our continued success. The
sustainability of the business is derived from the following:
• Identification of the diverse risks faced by the Company.
• The evolution of appropriate systems and processes to measure and monitor them.
• Risk Management through appropriate mitigation strategies within the policy
framework.
• Reporting these risk mitigation results to the appropriate managerial levels.
CAUTIONARY STATEMENT:
Statements in the Management Discussion & Analysis, describing the Companys
objectives, projections and estimates are forward looking statement and progressive within
the meaning of applicable laws & regulations. Actual result may vary from those
expressed or implied. Important developments that could affect the Companys operations
are significant changes in political and economic environment in India, tax laws, exchange
rate fluctuation and related factors.
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