Epuja Spiritech Ltd Management Discussions

OVERVIEW

ePuja Spiritech Ltd has established itself as Indias leading faith-tech platform, bridging tradition with technology. With a robust network of 3,600+ temples, we continue to enable devotees worldwide to experience authentic rituals, spiritual services, and faith-based products at their fingertips.

Our core offerings of ePuja and Havans remain the foundation of our business, but we have strategically diversified into multiple high-growth verticals astrology services, Rudraksha and gemstone commerce, Pandit at Home services, spiritual tours, and other spiritual products (Yantras, Puja Kits, etc.). Each segment is positioned in a market of significant size and growing demand, and together, they provide a diversified revenue model with strong scalability potential.

1. EPUJA AND HAVANS

Current Performance

Our flagship ePuja and Havans services allow devotees, including the global diaspora, to perform rituals at Indian temples regardless of geographical limitations. Transparent pricing, authenticity, and seamless digital access have made this our most trusted offering.

Market Size & Growth Potential

The online spiritual services market in India is estimated at INR 4,000 5,000 crore annually, with CAGR of 15 18%, driven by digitization and rising demand from global NRIs. Our plan to introduce

AI-driven personalized puja recommendations and tailored ritual packages will help capture a larger share of this expanding market.

2. ASTROLOGY SERVICES

Recent Launch

Astrology, deeply embedded in Indian culture, represents a natural adjacency for ePuja. Our offerings include “Ask a Question” (email-based) and live 30-minute video consultations. With pricing starting at INR 30 per minute, accessibility and affordability are built into the model.

Market Size & Growth Potential

The Indian astrology market is valued at over INR 40,000 crore, with digital astrology alone expected to reach INR 15,000 crore by 2030, growing at 20%+ annually. With a plan to build a 12 20 member astrologer team and collaborate with content creators and influencers, we expect astrology to become one of our largest revenue contributors.

3. RUDRAKSHA AND GEMSTONE STORE

Soft Launch

Our curated Rudraksha and gemstone store will offer sacred, authenticated products with detailed guidance on spiritual significance, astrological benefits, and energization rituals. While rudraksha is already seeing slow but steady traction we are yet to add gemstones to the store.

Market Size & Growth Potential

The global gems and jewelry market with spiritual significance is estimated at USD 40 billion, with the Indian spiritual accessories segment contributing INR 5,000 6,000 crore annually. Rising demand for authenticity provides a natural fit for ePuja, where trust is a key differentiator. With value-added services like customized energization rituals, we expect strong demand from both domestic and international devotees.

4. PANDIT AT HOME SERVICES

Upcoming Launch

This vertical will connect families with qualified pandits for at-home rituals including weddings, griha pravesh, and religious ceremonies, ensuring precision and authenticity.

Market Size & Growth Potential

Indias rituals and ceremonies market is conservatively estimated at INR 10,000 12,000 crore annually, with urban families facing a shortage of experienced priests. Our extensive network and regional diversity allow us to fill this gap effectively. The service is expected to see high repeat business and referral-driven growth, particularly from younger urban households seeking convenience and cultural continuity.

5. SPIRITUAL TOURS

Upcoming Launch

We plan to launch our spiritual tours business with Navagraha Temple circuits, combining pilgrimage with guided rituals, education, and comfortable travel.

Estimated Metrics

Pricing: INR 40,000 95,000 per participant EBITDA margins of 35 40%

Tour size: 12 20 participants Frequency: 2 4 tours per month

Market Size & Growth Potential

The spiritual tourism market in India is valued at USD 45 billion, accounting for nearly 60% of Indias domestic tourism. With expansion into Char Dham Yatra, Shakti Peethas, and South Indian temple tours, we expect this vertical to emerge as a strong growth engine, complemented by cross-selling opportunities with our core user base.

6. OTHER SPIRITUAL PRODUCTS (YANTRAS, PUJA KITS, ETC.)

Upcoming Launch

To further strengthen our ecosystem, we will launch a curated range of Yantras, Puja Kits, incense, and other spiritual accessories, all authenticated and bundled with guidance for correct usage.

Market Size & Growth Potential

The Indian spiritual products market is valued at INR 7,000 8,000 crore annually, with puja kits and yantras forming a rapidly growing online sub-segment. With increasing urbanization, more households are turning to ready-to-use spiritual kits for festivals and rituals. ePujas brand trust positions us to become a leading player in this space.

CONCLUSION

ePuja Spiritech Ltd stands at a pivotal inflection point in its growth trajectory. Our core business of ePuja and Havans continues to anchor revenues, while our new verticals astrology, gemstones, Pandit at Home, spiritual tours, and spiritual products collectively address markets exceeding INR 75,000 crore in size.

This diversified model not only mitigates risks but also maximizes cross-selling opportunities across user cohorts. As digital adoption accelerates and demand for authentic spiritual engagement rises globally, we are well-positioned to capture significant market share.

Looking forward, our strategy remains focused on:

1. Deepening our existing verticals through personalization, technology, and influencer partnerships.

2. Expanding into newer faith-based categories as identified by evolving consumer demand and managements market assessment.

3. Strengthening trust and authenticity, the cornerstone of our brand equity.

4. Balancing growth with profitability, ensuring sustainable value creation for shareholders.

With a strong foundation, multiple growth engines, and a proven ability to innovate, ePuja Spiritech Ltd is set to emerge as the most comprehensive, trusted, and scalable faith-tech platform in India and beyond.

Registered Office:	By Order of the Board of Directors
606, Floor -6, Plot A-2, Marathon Icon, Off,	For Epuja Spiritech Limited
ganpatrao Kadam Marg, Opp Peninsula	(Formerly known as Sagar Production Limited)
Corporate Park., Lower Parel (W) Mumbai-
400013 India
Place: Mumbai	Sd/-	Sd/-
Date: 23.08.2025	Chetan Merchant	Rikin Jitendra Parekh
	DIN:06863321	DIN: 03556468
	Managing Director	Director and CFO