tide water oil Management discussions


Industry Structure and Developments

The Indian lubricant market has witnessed a slightly positive growth during the year 2022-23 albeit on a low base. However, the overall economic activity remained subdued because of volatile operating environment resulting from various market uncertainties and inflation. During the past two years, the world economy had bear the brunt of the Covid-19 pandemic. Nevertheless, post to he second t and third wave of the pandemic, the market showed signs of recovery and there was a steady expansion in the manufacturing and services sectors. In spite of several challenges and disruptions, the lubricant industry has been able to partially revive its momentum. The major factors driving the growth of the market are the increasing vehicular population along with the growing industrial sector. Although mineral oils still hold a considerable share among all the automotive lubricants used in the country, demand for synthetic and semi-synthetic lubricants is slowly gaining ground. Demand drivers for industrial lubricants are in place and the same is expected to grow further. New initiatives are also expected to boost the demand.

The Indian lubricant market continues to remain one of the significant lubricant markets in the world with potential for volume growth.

The domestic lubricants industry continued to witness stiff competition among players leading to an overall shift in perception of lubricants market from volume driven to value driven. Further the advent of various international lubricant players and new technological advancement in automotive hardware design are leading to dema nd for more efficient and premium lubricants. Though the consumer automotive lubricant market continues to remain largely dominated by two-wheeler oils, increase of passenger cars and on-highway and off-highway fleets is also expected to contribute to the volume growth of the lubricant industry in the coming future.

Though the economy remained more or less stable during the year, rise in the input costs continued to depress the returns of the industry. Additionally, depreciation of Rupee due to increase in rate of interest by Central Banks globally coupled with FPI withdrawals from domestic markets also had its effect on the trade dynamics. In spite of these constraints, your Company has been able to register growth in revenues, due to its holistic approach towards dynamic pricing decisions, strong marketing network, strategic sourcing, leveraging long-term contracts, value improvement initiatives, extensive focus on service and quality. Further, the Company is also leveraging upon capital intensive R&D programmes in view of modernization of vehicles and increasingly stringent emission norms. With the advent of BS-VI vehicles new emission standard for all new vehicles has been set and this has led to introduction of various after treatment devices and catalysts to reduce harmful emission. Your Company with its well diversified basket of products is expected to perform reliably in the coming years and exploit envisaged opportunities. Further, acquisition of Veedol International Limited and

Veedol UK Limited (formerly Price Thomas Holdings Limited) bestowed competitive edge unfolding promising opportunities globally.

Opportunities and Threats

The lube industry is characterised by brand building, innovation and premiumisation, which aids market share gains and pricing power. As new products are launched based on largely homogenous specifications (like viscosity), branding helps to boost customer preference. With increasing environmental concerns and need forigh quality lubricants to improve fuel economy, the demand for premium lubricants is gaining momentum. Further poor air qualitys forcing the Indian government to tighten emission standards and improve fuel quality. This bodes well for lubricant quality improvement including use of synthetic lubricants. Also acceleration in industrial activities can be further a notable driver going forward. The bazaar trade has been the mainstay for the Company during the last year in terms of margin and volume. Your Company is well positioned through BS-VI compliant offerings across categories to leverage this opportunity. The Company continued to focus on agricultural sector with supply of tractor oils and other lubricants as required in that sector. Further your Company is focusing onthe commercial vehicle segment with an improved portfolio and sustained brand building efforts. The strategy in the lubricant industry has now been progressively shifting from sales push to brand pull. Further your Company will also continue to focus on its bazaar trade which is lucrative in terms of margin and volume. To cater to industry demand, the Company has a wide range of excellent products in different segments under its umbrella brand ‘VEEDOL. The Companys various other sub-brands such as Prima and Take Off have also been able to create goodwill in the market for their quality. The support extended by an effective and efficientnetwork of dedicated distributors, dealers and consignment depots across the country and additionally various Loyalty Programmes with dealers and retailers have strengthened the marketing and distributing network of the Company. The long-drawn impact of the Covid-19 pandemic on the industry has created considerable slowdown in the sustained growth momentum. The overall lubricant market grew during 2022-23 as compared to earlier years but could not reach the pre-covid levels. Further, with the increasing spread of new generation engine and constant technology upgradation, the volume growth in the industry is expected to remain sluggish. An adverse foreign exchange situation and high inflation could also put pressure on margins. The OEMs which are introducing lubricants under their own brandname are further impacting the competitive landscape.

Segment-wise Performance

The Company is a single segment company as mentioned in Note 48 of the Accounts.

Outlook

The Indian automotive industry is about to witness some major changes which may have long drawn impact on the lubricants market as well. Electrification of vehicles or electric mobility may result in a gradual paradigm shift in the outlook of lubricant industry.

However, the industry is envisaged to brace for the change and continue its grip especially in personal vehicle segment. Based on the current scenario your Company will continue to focus on its core strategies and line of business besides leveraging other opportunities to extend the distribution base and network for increasing its market share. The two-wheeler and passenger car lubricants category is expected to perform well as rising disposable incomes and soaring population of automobile users will result in increased spending on lubricants. For commercial vehicle segment growth in construction and off-highway sectors due to investment in infrastructure is likely to lead to lubricants demand growth in this category. The industrial sector trended positively and as activities build further momentum, the demand for industrial lubricants is expected to grow with optimistic prospects for the long term. Given your Companys holistic approach towards procurement policies, proactive pricing decisions, customer oriented outlook and R&D initiatives, it is expected to continue to meet stakeholders expectation of both short term and long term performance. Your Company is also focusing on digitization and e-commerce which can prove to be immensely beneficial for your Companys business with respect to better market coverage and improved customer service.

Risks and Concerns

Your Company is exposed to usual risk as have emerged with the outbreak of Covid-19 pandemic which carries an economic uncertainty with it that may have an adverse impact on the overall performance of the Company for the forthcoming financial year as well. Other than that, the Company faces usual industry risks, hich inter-alia includes, market risk, product liability risk, product failure w risk, research and development risk, technical obsolescence risk, credit risk, inventory risk, manpower risk, cyber-attack risk, foreign ctuation risk, regulatory and compliance risk and capacit flu exchange y utilization risk. Save and except the aforesaid the Company does not foresee any other area of concern.

Further in connection with the above, the Company had undertaken Risk Assessment of its various functions in connection with Enterprise Risk Management for all supporting process covering areas like Financial Management, Manufacturing, Information Technologies, Sales and Marketing, Human Resource and Research and Development for Lubricants.

Internal Control System

The Company has proper and adequate system of internal control.

Financial Performance

The details of financial performance of the Company are appearing in the Balance Sheet and the Statement of Profit and Loss Account for the year. During the year, the Profit before Tax has decreased by 22.23%. This is line with operational performance.

Human Resources

During the year, employer/employee relationships remained cordial. There has been no material development in human resource / industrial relations front. As on 31st March, 2023 the Company had 510 employees, including factory workmen. COD had been successfully undertaken at Silvassa and Turbhe.

Changes in Key Financial Ratios

The changes in the key financial ratios for the financial year 2022-23 as compared to the immediately previous financial year. Pursuant to Schedule V (B) to the Securities exchange or India (Listing obligation & discloser requirement regulation, 2015, are as under:

Sl. No. Particulars 2022-23 2021-22 % Variance
i Debtors Turnover 10.37 10.09 2.73%
ii Inventory Turnover 3.82 3.03 26.38%
iii Debt Service Coverage Ratio 965.61 191.35 404.62%
iv Current Ratio 2.93 3.18 (7.75%)
v Debt Equity Ratio 0.01 0.00* 3954.85%
vi OperatingProfit Margin (%) 7.19 11.04 (34.87%)
vii NetProfit Margin (%) 5.69 8.54 (33.42%)

* the number is less than 0.01

Inventory Turnover Ratio has increased primarily due to increase in purchases mainly on account of increase in raw material prices and increase in operations.

For the Company, Debt Service Coverage Ratio being more relevant has been stated in place and stead of Interest Coverage Ratio. Debt Service Coverage Ratio has increased primarily due to lower payment of Lease Liabilities.

Debt Equity Raio has increased primarily due to increase in borrowings.

Operating Profit Margin and Net Profit Margin have decreased primarilydue to lower profits mainly attributable to increase in raw material prices.

The Return on Net Worth y. for 20.50%). the The year change2022-23y. is wasin 15.

On behalf of the Board
Place: Kolkata Sanjoy Bhattacharya
Date: 26th May, 2023 Chairman