INTRODUCTION:
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the
economy and is making significant strides. Proving its resilience to the world, Indian
M&E industry is on the cusp of a strong phase of growth, backed by rising consumer
demand and improving advertising revenue. According to a FICCI-EY report, the advertising
to GDP ratio is expected to reach 0.4% by 2025 from 0.38% in 2019.
MARKET SIZE:
As per BCG report, India’s M&E industry is expected to grow between US$ 55-70
billion by 2030.
India’s digital advertising industry is expected to grow to Rs. 23,673 crore (US$
3.09 billion) in 2022 from Rs. 18,938 crore (US$ 2.47 billion) in 2021.
Television would account for 40% of the Indian media market in 2024, followed by print
media (13%), digital advertising (12%), cinema (9%), and the OTT and gaming industries
(8%).
The market is projected to increase at a CAGR of 17% between 2020 and 2023.
Within the M&E sector, Animation, Visual Effects, Gaming and Comic (AVGC) sector is
growing at a rate of ~29%, while the audio-visual sector and services is rising at the
rate ~25%; is recognised as of one of the champion sectors by the Government of India. The
AVGC sector is estimated to grow at ~9% to reach ~Rs. 3 lakh crore (US$ 43.93 billion) by
2024, stated Union Minister of Commerce & Industry, Consumer Affairs & Food &
Public Distribution and Textiles, Mr. Piyush Goyal.
According to BCG, India’s SVOD subscriptions is expected to increase by 51% as
compared to 2019 and is estimated to reach 90-100 million by 2022.
Advertising revenue in India is projected to reach Rs. 915 billion (US$ 12.98 billion)
in 2023, from Rs. 596 billion (US$ 8.46 billion) in 2020.
India’s subscription revenue is projected to reach Rs. 940 billion (US$ 13.34
billion) in 2023, from Rs. 631 billion (US$ 8.95 billion) in 2020.
Key growth drivers included rising demand for content among users and affordable
subscription packages.
The Indian mobile gaming market is growing at a pace in tandem with the global trend
and is expected to reach US$ 7 billion in 2025. The online gaming market in India is
projected to reach Rs. 155 billion (US$ 2.12 billion) by 2023, from Rs. 76 billion (US$
1.08 billion) in 2020, due to rapid increase in consumption.
The music industry is expected to reach Rs. 23 billion (US$ 330 million) by 2023, from
Rs. 15 billion (US$ 210 million) in 2020 at a CAGR of 15% between 2020 and 2023. According
to a study conducted by Kantar and VTION, an audience measurement and analytics company,
Gaana, the streaming service owned by Times Internet Ltd., had 30% market share, followed
by JioSaavn (24%), Wynk Music (15%), Spotify (15%), Google Play Music (10%), and others
(6%) in 2020.
Growth of the sector is attributable to the trend of platform such as YouTube that
continues to offer recent and video content-linked music for free, which is expected to
drive the paid OTT music sector reaching ~5 million end-users by 2023, generating revenue
of ~Rs. 2 billion (US$ 27 million).
By 2025, the number of connected smart televisions are expected to reach ~40-50
million. 30% of the content viewed on these screens will be gaming, social media, short
video and content items produced exclusively for this audience by television, print and
radio brands. In the second quarter of 2021, smart TV shipments from India increased by
65% YoY, due to rising expansion activities adopted by original equipment manufacturers
(OEMs) for their smart TV portfolios. By 2025, ~600-650 million Indians, will consume
short-form videos, with active users spending up to 55 to 60 minutes per day.
According to the FICCI-EY media and entertainment industry survey, those who watch
online videos through bundled packages (online video services bundled with mobile and
broadband connections) will account for half of all online video viewers (399 million) by
2023, up from 284 million in 2020.
As of 2020, India registered ~803 million online video viewers, including streaming
services and videos on free platforms such as YouTube. Mobile video viewers stood at 356
million in 2020, driven by rising number of users preferring video content over the last
few years.
OTT video services market (video-on-demand and live) in India is likely to post a CAGR
of 29.52% to reach US$ 5.12 billion by FY26, driven by rapid developments in online
platforms and increased demand for quality content among users.
MEDIA AND ENTERTAINMENT INDIA
Television Print Digital and OTT Films
Animation, VFX and Post Production Gaming Out of Home Radio Music
OUR COMPETITIVE STRENGTHS
The following are the key strengths which enable our Company to be competitive in this
business:
1. Well equipped with advance technology
The Company is well equipped with all the advance equipment‘s as needed in the
Industry. This provides company with the edge over its competitors.
2. Experienced Promoters and Technically Sound Operation Team
Our Promoters have significant industry experience and have been instrumental in the
consistent growth of our Company. Our management and team combines expertise and
experience to outline plans for future development of our company. Our dubbing team
comprising of writers, artists, directors, sound recording and mixing engineers. We always
carry a trending outlook, optimistic nature and a confident attitude towards every
assignment may it be Dubbing or Film distribution.
3. Marque Clientele
Our Company has worked with large number of marque clients which includes Viacom 18
Media Private Limited, Bangla Entertainment Pvt. Ltd, Discovery Communications India,
Paramount Pictures Corporation, Paramount Pictures International Limited, SDI Media Hong
Kong Limited, Sony Pictures Networks India Private Limited, Zee Entertainment Enterprises
Limited, ATL Media Limited (Mauritius), Genx Entertainment Limited.
4. Wide number of languages dubbed
The Company has experience of dubbing various languages including various International
languages such as English, Hindi, Tamil, Telugu, Malayalam, Punjabi, Bengali, Oriya, Urdu,
Gujarati, Marathi, Malaysia, Mandarin, Thai, Russian, etc.
FINANCIAL HIGHLIGHTS:
Paid up Share Capital of the Company as on 31 March 2023, stands at 1,37,20,000 divided
into 13,72,000 number of equity Shares of Rs. 10/- each fully paid up. Income from
operation stood at Rs. 11,49,17,000/- for fiscal 2023.
Profit/Loss before Taxes of fiscal 2022 was Rs. 1,11,31,000/-. Basic Earnings per Share
for fiscal 2023 was Rs 05.99. Net Worth of the company stood at Rs. 12,18,47,000/- as on
March 2023.
HUMAN RESOURCES
Our promoters, with their knowledge and experience are well-assisted by our Key
Managerial Persons who have helped us retain entrenched relations with existing customers
and also helped us engage new customers. We believe that our experience, knowledge and
human resources will enable us to drive the business in a successful and profitable
manner. Our Company is committed towards creating an organization that nurtures talent. We
have employed a prudent mix of the experienced staff and youth which gives us the dual
advantage. Our company also conducts regular training programs which is aimed towards
strengthening skills, enhancing productivity and building sense of ownership among its
employees.
INTERNAL CONTROL SYSTEMS AND ADEQUACY:
Internal Control System has been designed to provide reasonable assurance that assets
are safeguard, transactions are executed in accordance with management’s
authorization and properly recorded and accounting records are adequate for preparation of
financial statements and other Financial Information. Internal Check is conducted on a
periodical basis to ascertain the adequacy and effectiveness of internal control system.
GOVERNMENT INITIATIVES
The Telecom Regulatory Authority of India (TRAI) is set to approach the Ministry of
Information and Broadcasting, Government of India, with a request to Fastrack the
recommendations on broadcasting, in an attempt to boost reforms in the broadcasting
sector. The Government of India has agreed to set up National Centre of Excellence for
Animation, Gaming, Visual Effects and Comics industry in Mumbai. The Indian and Canadian
Government have signed an audio-visual co-production deal to enable producers from both
the countries exchange and explore their culture and creativity, respectively.
In October 2021, Prasar Bharati decided to auction its archives with the hope of
monetising the content through sale to television and OTT platforms.
In June 2021, the Union Ministry of Information and Broadcasting notified the Cable
Television Network (Amendment) Rules, 2021, which aims to establish a three-layer
statutory mechanism for citizens to raise grievances with respect to broadcasted content.
As part of the expansion to include all digital platforms and digital (OTT) players
under a single roof, in May 2021, the Indian Broadcasting Foundation (IBF) announced the
move to be renamed as the Indian Broadcasting and Digital Foundation (IBDF).
As per the Information Technology (Intermediary Guidelines and Digital Media Ethics
Code) Rules, 2021, IBDF would also form a self-regulatory body (SRB) soon.
To ease filming in railways, the Film Facilitation Office (FFO) set up in the National
Film Development Corporation (NFDC) collaborated with the Ministry of Railways to develop
an integrated single window filming mechanism to streamline the permission process for
filming across railway premises.
In November 2021, the government announced that it is working towards creating a
National Centre of Excellence for AVGC (animation, visual effects, gaming and comics).
On February 25, 2021, the government outlined the Information Technology (Intermediary
Guidelines and Digital Media Ethics Code) Rules 2021 to establish a progressive
institutional mechanism and a three-tier grievance redressal framework for news publishers
and OTT platforms on the digital media.
In February 2021, the digital entertainment committee of the Internet and Mobile
Association of India (IAMAI) finalised a code of conduct to form the basis for
self-regulation code for OTT content. The code has been endorsed by 17 OTT platforms
including Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and Voot.
In February 2021, Prasar Bharati (India) and PSM (the official State Media of Maldives)
inked an agreement to facilitate collaboration and capacity building in the field of
broadcasting.
Digital audio visual content including films and web shows on over-the-top (OTT)
streaming platforms, as well as news and current affairs on online platforms, have been
brought under the Ministry of Information and Broadcasting in November 2020.
GROWTH DRIVERS OF MEDIA AND ENTERTAINMENT SECTOR IN INDIA:
ROBUST DEMAND
According to a report published by IAMAI and Kantar Research, India internet users are
expected to reach 900 million by 2025, from ~622 million internet users in 2020,
increasing at a CAGR of 45% until 2025.
The advertising-based video on demand (AVoD) segment is expected to rise at a CAGR of
24% to reach US$ 2.6 billion by 2025.
ATTRACTIVE OPPORTUNITIES
According to a FICCI-EY report, within the M&E sector, TV is expected to remain the
largest segment and likely to post a CAGR of 7% to Rs. 847 billion (US$ 12.01 billion) by
2023.
The Indian mobile gaming market is poised to reach US$ 7 billion, in value, by 2025.
POLICY SUPPORT
The Government of India has increased the FDI limit from 74% to 100%.
In November 2021, the government announced that it is working towards creating a
National Centre of Excellence for AVGC (animation, visual effects, gaming and comics).
HIGHER INVESTMENTS
FDI inflows in the information and broadcasting sector (including print media) stood at
US$ 9.6 billion between April 2000- December 2021.
The rapid growth of OTT channels, increased emphasis on animated intellectual property
(IP) content and larger investments in VFX by studios has provided animation and VFX
studios with opportunities in both domestic and international markets.
ROAD AHEAD:
Indian M&E industry is on an impressive growth path. The industry is expected to
grow at a much faster rate than the global average rate. Growth is expected in retail
advertisement on the back of several players entering the food and beverages segment,
E-commerce gaining more popularity in the country, and domestic companies testing out the
waters. Rural region is also a potentially profitable target.
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