Adcounty Media India Ltd Company Summary

Adcounty Media India Ltd Summary

Adcounty Media India Limited was originally incorporated as a Private Limited Company in the name and style of Adcounty Media India Private Limited dated May 03, 2017, issued by the Registrar of Companies, Central Registration Centre. Subsequently, the Company was converted into a Public Limited Company and name was changed to Adcounty Media India Limited and a fresh Certificate of Incorporation dated May 28, 2024, was issued by Registrar of Companies, Central Processing Centre.Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation. It leverage the latest technologies to serve a diverse range of clients across various industries. The firm empowers client-base with customized advertising solutions that are designed and developed through the lenses of customers.The business is divided into two verticals, Advertising Technology, wherein, the Company employ a host of tools and resources such as in-house applications and websites, SMS marketing, Email marketing and a Programmatic tool amongst others, to reach audiences,deliver and measure digital advertising campaigns. Secondly, Digital Marketing, wherein, it utilises various platforms such as websites, social media, search engines, messaging including WhatsApp and mobile apps to reach potential customers.Apart from this, the Company operates in multiple websites across various verticals, offers mobile apps, and provides a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of clients. Further, to help brands with the right user acquisition, it conduct thorough market research and deliver robust ad solutions.Their range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting. The company is made as a reliable and effective marketing partner for brands spanning a gamet of industries including, leading Fintech, Automobile, BFSI, Ecommerce, iGaming, Travel, QSR, Education and FMCG brands.The Company has launched the Initial Offering by issuing 59,62,800 equity shares of face value of Rs 10 each by raising funds through fresh issue amounting to Rs 50.69 Crore in Jul25.