orient cement Management discussions


Indian economic overview

The Indian government has sustained a favourable domestic policy environment and prioritised structural reforms, enabling the nations economy to remain resilient amid continued global challenges. According to the second advance estimates by the National Statistical Office (NSO), Indias economy is estimated to have expanded at a rate of 7%. The prudent measures taken by the Government and the RBI, along with the recent easing of global commodity prices, appear to be working to bring inflation under control.

The Indian governments initiatives, such as the PM Gati Shakti - National Master Plan, the National Monetisation Plan (NMP) and the Production-Linked Incentive (PLI), have been instrumental in fostering economic growth. The Reserve Bank of India (RBI) has also taken prudent and proactive measures to ensure financial stability and address liquidity constraints. These factors have contributed to the Indian economys resilience and stimulated substantial investments.

Indias performance indicators do not reflect the slowdown observed in global economic activity, leading to a sense of cautious optimism. The economic activities and human consumption have continued to grow, as reflected by GST collections, direct tax collections, growing railway freight, E-Way Bills, air traffic and PMI data. These indicators point towards broad-based growth across the manufacturing and services sectors. Moreover, higher disposable income and continued investment in infrastructure development are expected to contribute positively to economic growth in the near future. The capital expenditure (CAPEX) of the Government, which increased by 63.4% in the first eight months of FY23, was another major driver of the Indian economy.

The Governments proposed allocation for capital expenditure (CAPEX) touched H10 lakh crore in the Union Budget for FY24, indicating an increase of 37.40%, compared to the previous year. This demonstrates the Governments unwavering focus on driving infrastructure development, which acts as a tailwind to drive long-term economic growth.

The much improved financial health of public sector banks and significantly strengthened balance sheet of corporates provide a platform for a new cycle of private capex too.

Outlook

India is expected to remain the fastest-growing nation among the G20 nations in the coming years. Indias presidency of the G20 Summit in 2023 has also reinforced its global stature.

The countrys continued growth momentum is poised to make it an attractive destination for investments. Stronger prospects for manufacturing, services, agriculture and related industries, improved business and consumer confidence and accelerated credit expansion are expected to support domestic consumption and investment. The Governments incentives to drive investment in infrastructure and productive capacity are expected to trigger a multiplier impact, enhancing Indias potential for growth and employment generation.

Industry overview

Indias cement industry overview

The Indian cement industry is the second-largest cement producer globally, after China. The industry has an installed capacity of over 5501 million metric tonnes per year and its contribution to the global output has surged to 8%.2

Cement, a critical building block for infrastructure and construction, is essential for shaping our future in numerous ways. Despite its significance, the cement market in India is still considered an underpenetrated market in comparison to other major economies worldwide, according to ICRA. The global per capita cement consumption average ranges between 500 and 550 kilograms per capita, whereas in India, it is a mere 240-250 kilograms per capita.3

The Indian cement industry is widely acknowledged for its commitment to energy and resource efficiency, social responsibility and environmental consciousness, positioning it as a leading player in the global cement sector. The industry has always prioritised the promotion of green, clean and sustainable development. The industry has a unique capability to dispose of various types of industrial and municipal waste safely. This disposal can be accomplished by providing segregated waste to be used as an alternative to conventional fuel and raw materials.

As per industry estimates by CRISIL and ICRA, sectoral demand growth between FY22 and FY27 is estimated to be as below:

SECTOR CAGR (in %)
Industrial and Commercial 5-6
Urban Housing 7-8
Rural Housing 7-8
Infrastructure 8-9

Growth drivers

Urbanisation

The nations economy has undergone and is still undergoing a massive revolution, raising the standard of living not just in Tier I and Tier II cities, but even in Tier V cities. It is estimated that by the end of FY25, 37% (541 million) of Indias population will reside in urban areas. According to CRISIL, the need for housing in both urban and rural regions is steadily expanding.

Government initiatives

Capital expenditure Growth (%)
(Rs. lakh crore)
FY20 3.4 13%
FY21 4.1 22%
FY22 5.5 34%
FY23 7.5 35%
FY24 10.0 33%

Housing for all

The Finance Ministry increased the budget allocation for the Pradhan Mantri Awaas Yojana from H48,000 crores to H79,000 crores for FY24. With a target of building 29.5 million houses by FY24, 21.1 million houses have already been constructed and the remaining houses are expected to be constructed by March 2024.4

Metro, Regional Rapid Transit System (RRTS) and Airports

Based on a recent report by Invest India, the country is set to become the worlds third-largest aviation market by FY24. The number of airports built in recent years has more than doubled and the Ministry of Aviation expects roughly 100 new airports to be built in the next 5 years. The current length of the metro rail in India is also set to double by FY25.

In the Union Budget for FY24, the Indian government has designated a total of H19,518 crores for all metro projects across the country. The National Capital Region Transport Corporation (NCRTC) will receive H3,596 crores for the nations first Regional Rapid Transit System (RRTS) project.5

PM Gati Shakti - National Master Plan

The National Planning Group, formed under the PM Gati Shakti programme assessed and proposed over 250 essential infrastructure projects so far, from several ministries, including rail, road and ports. The Governments capital spending for this programme totalled H75,000 crores in the annual budget for FY24, facilitating the sectors expansion.6

Outlook

Considering the strong focus on the housing and infrastructure sectors in the FY24 Budget, demand for cement in India is predicted to grow by 8-10%. This includes investments in road, rail, port, housing and other critical infrastructure development. Consequently, demand for cement is expected to soar to support these projects.

Non-residential sectors such as infrastructure development and commercial projects are expected to drive cement market growth in the short and long term. The eastern regions are predicted to grow the fastest, followed by the central and southern regions, with the northern and western regions expected to grow more slowly. The mining of iron ore, limestone, and stone aggregate has risen due to increased development in housing, infrastructure and steel, as demonstrated by growth in cement demand.

Company overview

Orient Cement Limited is a leading mid-sized cement company in India with a mission to provide high-quality cement products to its customers, with ‘sustainability as the core theme. Since its inception in 1979, the Company has developed to become a major participant in the cement sector, with an annual production capacity of 8.5 million tonnes.

The Company has a strong market presence in the states of Maharashtra, Telangana, Andhra Pradesh, Karnataka, Madhya Pradesh and South Gujarat. It operates with state-of-the-art manufacturing facilities equipped with the latest technological equipment to produce high-quality cement products. The product range of Orient Cement includes a diverse selection of cement products, including Ordinary Portland Cement (OPC) and Portland Pozzolana Cement (PPC) with increasing proportion of value-added premium products.

Core competencies

Data-driven company

In Q2 of FY23, the Company became the first ever cement company in India to migrate from SAP ECC to SAP S/4HANA Rise, on Cloud. Typically, this migration takes about 6-9 months, but the Company completed it in about 3.5 months, with no dislocation of ongoing operations. Your Company is fast evolving into a data driven Company, with decisions made mostly based on data and analytics.

Innovation for sustainability

Orient Cement is always developing and innovating to provide a best-in-class service and drive cost leadership while constantly increasing its sustainability quotient.

Wide distribution network

Orient Cement has an expansive distribution network extending to remote and rural areas in the markets addressed by it. The Company has a robust dealer and retailer network, helping it reach clients with speed and flexibility.

Strategically located for efficient customer service

The Company has strategically positioned its plants and distribution network to serve its clients effectively while optimising freight expenses. The Devapur and Chittapur facilities, in particular, are strategically located to meet the requirements of South Indian markets and neighbouring parts of Maharashtra, while the Jalgaon plant meets the demands of Western and Central India.

Financial overview

During the year under review, your Company has reported revenues of H2,949.57 crore, a growth of 8% compared to H2,734.98 crore in the previous year. The capacity utilisation of the Company for the full year under review has been ~68%, an improvement of 300 percentage points over the previous year. Total sales volume for the year has grown by 5% to nearly 58 lakh metric tonnes during the year despite the tightening of monetary policy by the Central Bank to control the Inflationary pressures in the economy which has negatively impacted the money supply in the economy, consumer sentiments and demand, especially in the retail segment.

The Companys EBITDA stood at H376.56 crore in FY 2022-23, a decrease of 37% compared to H600.64 crore in the previous year, mainly on account of unprecedented, sustained cost inflation throughout the year specially in energy sources and higher demand from B2B segment specially after Nov 22 which has led to higher sale of Ordinary Portland Cement (OPC) and dented the profitability further. All other discretionary costs like repair and maintenance, advertising, and other fixed expenses have been managed at the lowest levels. Despite a sharp increase in costs, the market dynamics did not allow the costs to be passed to the consumers.

The Company has reported a post-tax profit of H122.82 crore in 2022-23, compared to H263.25 crore in FY 2021-22, a decrease of 53%. The Board had declared an interim dividend of H0.50/- per equity share worth H1/- (fully paid up) for the financial year 2022-2023 and has now proposed a final dividend of H1/- per equity share worth H1/- (fully paid-up) for the financial year 2022-23.

Global supply chain dislocations and disruption in global trade in the wake of continuing geopolitical conflict in Europe have stoked the inflation in power and fuel costs (which is a major contributor to the total cost of cement production) and also impacted other raw materials costs severely, except for some marginal relief late in the year. Your Company has managed to mitigate the impact partially by further improving its operating efficiencies using digital tools, taking strategic and timely calls on procuring fuels, ensuring price arbitrage and availability and an overarching thrust on replacement of fossil fuels with alternative fuels. During the year, your Company continued its initiative to enlarge its alternative fuel source basket and further improved its technical capabilities to handle both hazardous and non-hazardous waste streams. This has helped the Company to address one of the prime objectives of environmental sustainability by promoting green, clean, and sustainable operations along with reducing costs.

During the year, your Company utilised its solar power capacity set up under Captive Scheme with AMP Solar Systems Private Limited at its optimum and substituted ~59% of its power needs at the Grinding Unit at Jalgaon, Maharashtra. Your Company continued to source renewable power at its Chittapur plant, Karnataka, whenever available and financially viable, through open access sources and IEX exchanges. Construction of 10.1 MW WHRS facility for the Chittapur plant is at its peak and it is expected to start generating and supplying power during first quarter of FY 23-24 which will help emission.

in further reduction in power cost and CO2

Your Company is building a fly ash rake handling facility at its Chittapur plant, Karnataka, which will further support fly ash cost saving through flexibility to source fly ash from distant, but cheaper sources, apart from reducing road traffic and pollution.

Higher B2B sales, which have longer credit periods, and import of pet coke in vessel-load late in the year have stretched the working capital and the Company had to resort to additional short term and medium-term borrowings to manage the cash flow for additional working capital and capex during the year.

With soft consumer demand, sharply inflated fuel costs and flat cement prices, the results for the year have been subdued and significantly below the preceding year. The key financial ratios are as under:

Key financial ratios

Particulars

31st March 2023 31st March 2022 Change (%)
Earnings Per Share (H)* 5.99 12.85 (53%)
Return on Net Worth* 7.93% 18.76% (58%)
Debt Equity Ratio 0.24 0.20 20%
Interest Coverage@ 23.00 16.31 41%
Operating Profit 12.82% 22.04% (42%)
Margin#
Net Profit Margin # 4.23% 9.75% (57%)
Debtors Turnover 17.39 21.40 (19%)
Inventory Turnover$ 10.92 15.21 (28%)
Current Ratio 1.04 0.85 22%

*EPS and return on net worth declined due to a decrease in the current years profit.

@Interest coverage ratio improved due to repayment of debt. #Operating profit margin and net profit margin ratio declined due to a decrease in the profit for the current year mainly on account of higher fuel price. $Inventory turnover ratio declined on account of an increase in inventories, particularly fuel.

Operational overview

The Company is consistently enhancing its operational efficiency through various measures: (a) optimising thermal and electrical energy; (b) promoting circular economy through initiatives like migration to pet coke, co-processing of waste materials as alternative fuels and raw materials and switching to renewable energy. (c) resource optimisation, like greater utilisation of sub-grade materials through planned and assured raw mix quality and so on.

Digitisation

Digital transformation helps the Company by offering real-time operational data to enhance process optimisation, operational efficiency, equipment availability and sustained performance.

Key initiatives in our digitisation journey

• Implementation of mobile app solution in the mines operation

• Implementation of AI based tool to optimise the kiln and mill operations

• Developed a new app to monitor consent and document expiry dates and send advance reminders to concerned personnel

• Implementation of AI-based feed mix optimisation at Chittapur and Devapur plants

• Implementing PID control logic to minimise human intervention and enhance plant operations

Sales and distribution

Orient Cement made a substantial investment in enhancing its sales and distribution channels and capabilities over the years. The Companys focus on digitalisation and automation, such as implementing Sales Force Automation (BizSmart), Dealer Management System, Electronic Proof of Delivery (EPOD), analytical tools like Qlik Sense and CRM Platforms (SFDC), has helped to achieve operational excellence.

Key initiatives

Premium product focus

In line with the Companys vision to ‘Build Sustainably it has launched a new premium product, ‘Birla.A1 OrientGreen, in November 2022 specifically positioned as ‘The Responsible Cement. Also, ‘Birla.A1 StrongCrete continues to gain strength as a super-premium product. With a structured lead generation and management system, the sales and technical teams jointly persuade prospective sites/ customers to use value-added premium products (StrongCrete and OrientGreen). In Q1, the Company increased the price premium of ‘Birla.A1 StrongCrete by H10/bag. Based on its quality and service, your Company registered a 22% YoY growth in premium products compared to last year, despite subdued consumer demand for cement in general. Our premium product share in the trade segment has improved from 11.7% in FY22 to 15.4% in FY23.

Micro market penetration

Considering the urbanisation of Tier 1, 2 and 3 category towns combined with rural development, the Company deepened its reach in rural markets. A special drive was conducted to appoint channel partners in up to 3,000 population markets.

Industrys 1st initiative to align channel interest by introducing a percentage-linked incentive structure

The shift from the prevalent flat per-bag incentive structure to a percentage-based incentive structure for select channel partners has been well appreciated as it successfully aligns the channels objective with your Companys objectives.

Digital task force

This initiatives aim is to identify opportunities to automate and simplify the non-selling activities with the full involvement of the sales team, simplify processes without compromising controls and make the Company more productive and paperless. The team has identified 25 non-selling activities. Out of them, 10 have been automated, 6 such activities are in progress and 9 are under evaluation.

Channel bulletin automation

Automated the complete analytics of dealer and retailer channels on Qlik Sense, thereby providing real-time reports to the sales team. The entire report is generated in real-time without manual intervention.

Bulk and bag container rake

To reduce its dependence on road transportation for bulk and bag cement, the Company uses rail, which is a greener mode of transportation. The Company made arrangements with a third-party vendor and started transporting bulk container through rakes.

Branding and marketing

Key initiatives

‘The Responsible Cement for The Responsible You

Launched Birla.A1 OrientGreen- Greener. Better. Stronger.

The launch of OrientGreen reflects the Companys commitment to sustainability. By introducing a product with a unique value proposition, the Company has targeted a new segment of customers who prioritise environmental consciousness without compromising on quality. The response from both channel partners and end consumers has been positive, indicating a strong market demand for green products.

‘We Care

As part of this initiative:

1. The Company partnered for ‘Health Talks with qualified experts to support female family members of its channel partners, discussed their health concerns with them and helped them get expert advice without any hesitation.

2. It also hosted ‘Fit Together physical fitness sessions with a certified physical fitness instructor to conduct morning fitness sessions for stakeholders and their families.

Brand awareness

Leveraging market presence:

Birla.A1 StrongCrete digital campaigns

• Monsoon campaign: To reinforce Birla.A1 video campaign promoting Birla.A1 StrongCrete as the ideal cement even during monsoons was launched on social media.

• OrientGreen campaign: To raise awareness and establish the newly launched brand Birla.A1 OrientGreen, a social media campaign was launched.

• Name Plate campaign: On ‘Womens Day, a campaign was launched that underscored the necessity of respecting and honouring women, not just with love but also with ‘Samman, to strengthen relationships and inspire societal change. This created 47 million impressions, and 29 million views and had 70% of views on YouTube.

• OTT and digital campaign: To continue and reinforce the ‘Forever Cement positioning, the Company executed a video campaign on popular OTT and video viewing platforms.

Birla.A1 StrongCrete Radio campaign: With a focus on the brand promise, the campaign was broadcasted by 27 stations across 6 channels in the Companys core markets.

Birla.A1 StrongCrete TV campaign: To build an emotional connection with consumers and improve brand recall, the campaign was run across 33 channels in the Companys core markets.

Digital Engagement

The Monsoon cement campaign

• The Company implemented a 2-month digital campaign in Maharashtra, Telangana, Karnataka, Madhya Pradesh, Andhra Pradesh and Gujarat, that generated 46 million impressions, reached 11 million people and the video was viewed 27 million times.

OrientGreen Launch- Awareness campaign

• In FY23, the Company launched ‘Birla.A1 OrientGreen as the ‘The Responsible Cement. To reach more audiences, the Company launched ad campaign on various social media platforms, including Google Display Network, YouTube and

Facebook. The campaign crossed 36 million impressions and generated over 10 million views across social channels.

Contest and key digital posts: The Company executed a weekly construction-related contests for 3 months. The contests on the social media handles generated 2000+ engagements each. The number of followers on Instagram has increased by 48% since starting the contest.

Birla.A1 StrongCrete

Birla.A1 StrongCrete, preferred for concrete applications such as foundations, beams, columns and slabs, is specially engineered using innovative technology. Birla.A1 StrongCrete, with the power of OptiMix18™, not only helps in building stronger homes but also ensures that they last for ages.

Key features:

• Achieves higher strength, faster

• Finest blaine, better finish

• OptiMix18tm

• Lower heat of hydration

• Double calcium-silicate-hydrate gel

Birla.A1 OrientGreen

To align with the Companys vision of building safe and sustainable ecosystems for future generations, it has introduced Birla.A1 OrientGreen, which offers consumers superior and eco-friendly experiences throughout its life-cycle. It has been awarded the ‘GreenPro certification by the CII - Green Products and Services Council.

Key features:

• Lower carbon footprint

• Rust resistant

• Needs less water

• Moisture and tamper-proof packaging

• Superior strength

Birla.A1 Premium Cement – PPC

Birla.A1 Premium Cement is manufactured by the inter-grinding of clinker, gypsum and very fine-grained highly reactive fly ash. Its uniform particle size distribution gives greater strength and helps achieve a higher density with lower porosity in concrete made from it. This ensures increased durability. It achieves a minimum of 53 MPa as compressive strength after 28 days of curing.

Key features:

• Higher strength and more resistant

• Higher resistance to ‘cracking due to low heat-of-hydration

Birla.A1 Premium Cement – OPC 53 Grade

One of the pioneers of 53-Grade Cement in India, Orient Cement opened up a whole new dimension in building construction with the launch of the Orient Gold 53-Grade cement in 1992. The runaway success of Orient Gold is a testimony to the Companys efforts to provide consumers with only the very best. The brand has now been integrated under the Companys umbrella brand and rechristened as Birla.A1 Premium Cement – OPC 53 Grade. It achieves a minimum of 53 MPa as compressive strength after 28 days of curing.

Key features:

• High compressive strength

• Economic construction with less construction time

Birla.A1 Premium Cement – OPC 43 Grade

Originally named Orient 43 Grade Cement, it was among the earliest successes of Orient Cement. Manufactured under controlled process conditions with sophisticated plant & machinery, it gained immense popularity in a short span of time and was instrumental in making Orient Cement a household name. The brand has now been integrated under the Companys umbrella brand and rechristened as Birla.A1 Premium Cement – OPC 43 Grade. It achieves a minimum of 43 MPa as compressive strength after 28 days of curing.

Key features:

• General-purpose cement suited for pre-cast, pre-stressed RCC constructions.

• Suitable for general civil engineering construction works like buildings, bridges, and so on.

Logistics

The Company is vigilant about the logistics and its associated environmental footprint with respect to transport emissions, CO2-equivalent emissions and plastic waste. The Company is implementing emissions

various measures consistently to reduce its Scope 3 CO2 footprint.

The latest initiative is the rake handling system for fly ash at the Chittapur plant. The new investment provides the much-needed flexibility to your company to source fly ash from the most cost-effective sources overcoming the distance constraints imposed by emissions inherent in

road logistics. This also reduces Scope 3 CO2

road logistics and helps to overcome vehicular emissions and traffic challenges.

During the year, the Company initiated the shipment of bulk cement through railway rakes. Rail is a greener mode of transport and therefore this initiative will help in protecting the environment and by also reducing the use of plastic for cement packaging bags.

Procurement

Orient Cement has made significant strides in digital transformation and procurement optimisation by implementing a range of technologies and initiatives that have streamlined operations and improved efficiencies. The Company adopted ‘Procure Engine, an IT-based platform, during the year 2021-22, to streamline its procurement process. The Company put enormous efforts into capacity-building programmes for the successful induction of various stakeholders in its supply chain. This helped the Company track orders, invoices and payments in real time and made the operations more transparent and efficient by reducing time and cost. Also, it led to better decision-making, eliminated paperwork and built strong relations with all stakeholders.

Sustainability

The Company recognises its responsibility towards our planet and people. It aspires to achieve the following targets by the year 2030:

• 25% Thermal Substitution Rate (TSR) (substitution of fossil fuels by alternative ones)

• 50% of the total energy to come from renewable energy and Waste Heat Recovery Systems (WHRS)

• emissions, Achieved 40% reduction in Scope 1 and 2 CO2 with the base year 2020-21. For this, the Company strives to enhance its sustainability performance in various areas, which are discussed in detail in the following section:

Environment

Orient Cement is a member of the Global Cement and Concrete Association (GCCA), which helps in monitoring the global CO2 reduction/abatement progress. The Company aggressively pursues various CO2 reduction measures, as indicated below:

• Scope 1 emissions: The Company continuously pursues the following measures to reduce its Scope 1 emission:

_ Clinker factor reduction

_ Improving the product portfolio with more blended cement

_ Reduction of Specific Thermal and Specific Electrical Energy in the kiln and captive power plant

_ Improvement in TSR

_ Enhanced utilisation of alternative raw materials

_ Migration towards renewable energy

_ Establishment of Waste Heat Recovery Systems

_ Improved operational efficiency

_ Upgrading the plants from time to time by adopting the latest technologies

• Scope 2 emissions:

_ Migration towards renewable energy

_ Reduction in plant-specific electrical energy

• Scope 3 emissions: Currently, the Company is working on the

logistics CO2 footprint by migrating towards bulk transportation and improving fleet efficiency.

These efforts have helped the Company to achieve specified net CO2 emissions of 601 kg CO2/T of cementitious material (as per the protocol sheet) and 14.3% of its energy needs through GCCA CO2

renewable energy.

Water: Orient Cement is mindful of the water scarcity in the country and is tirelessly working towards achieving ‘water security. Some of the notable initiatives in this area are as follows:

• Reducing specific water consumption through process efficiency

• Adherence to ‘zero liquid discharge

• Enhanced utilisation of recycled water from sewage treatment plant and waste treatment plant

• Water harvesting in mined-out pits

• Water harvesting initiatives in the nearby communities.

All these initiatives helped the Company achieve a specific water consumption of 264 litres/tonne of cementitious material and harvest 34.6 lakh m3 of water in the mined-out pits.

Biodiversity: The Company is conscious of its impact on biodiversity due to its mining operations. Therefore, in coordination with the local forest officials, Orient Cement takes up mass plantation activity across its locations by planting native and multi culture species. The Company achieved a >90% survival rate in its plantation drive. These initiatives have resulted in the planting of approximately 11,000 species during FY23.

Certifications: All the plants of the Company are certified by the ‘Integrated Management System, covering the following areas:

• ISO 9001- Quality Management System

• ISO 14001 – Environment Management System

• ISO 450001 - Occupational Health and Safety Management System

• ISO 50001 – Energy Management System

• ISO 27001 – Information Security Management System (ISMS)

Waste Heat Recovery System project at Chittapur

Your Company is carrying out the commissioning of a 10.1 MW Waste Heat Recovery System (WHRS) at its Chittapur Integrated Cement Plant to utilise the waste heat available in the pyro section. The project is expected to be commissioned by the end of May 2023 and is expected to generate 55.6 million units of electrical energy and contributing to 35% of the total energy requirement of the plant. This will also help in meeting 53% of plant energy requirements through renewable energy.

Circular economy

The Company is committed to the concept of circularity and is cognisant of its role in reducing its environmental footprint, as well as its contribution to achieving ‘Energy Security. To this end, the Company is enhancing its co-processing and pre-processing facilities at the Devapur and Chittapur plants to co-process various waste materials, such as plastic waste, Refuse-derived fuel (RDF) / Municipal Solid Waste (MSW), paper cups, cow dung, cloth waste and so on. During FY23, the Company co-processed various waste materials, which helped achieve the following benefits:

• Consumed 72,591 tonnes of waste material - Alternative Fuels (AF)

• Achieved 13.2% of AF Substitution Rate (AFR) replacing conserving 55,900 tonnes of fossil fuel, i.e., coal

• The Company became 1.14 times plastic-positive by co-processing plastic waste from other industries and Municipal Solid Waste (MSW)

At the Companys integrated plant at Devapur, subgrade limestone is being utilised in the raw material mix, which has resulted in significant resource conservation. The Companys dedication to sustainable practices and resource conservation is an integral part of its overall business strategy.

Health and safety

In recent months, the Company has conducted mandatory safety training for all employees, covering topics such as electrical safety, road safety, railway safety and behaviour-based safety. It has introduced monthly safety themes to raise awareness and reinforce safe work practices among its workforce. The team also successfully refurbished, tested and commissioned the high-velocity water spray system for transformer fire protection in Power Distribution Transformers (PDTs) 4, 5 and 6.

In collaboration with ITC Ltd., the Company has conducted an awareness session on the ‘zero waste aspiration at the GP Birla Centre for its Hyderabad office team, housekeeping staff and GP Birla Centre employees. This initiative was supported under ITCs ‘Well-being Out of Waste (WOW) programme. Further, the Company also installed a plastic shredding machine to shred plastic waste on premises.

As the Company continues to grow, it remains focused on enhancing its safety culture, minimising its environmental impact and promoting responsible practices across its operations. It seeks to retain its position as a leader in health and safety by collaborating with all stakeholders, while also shaping a sustainable future for all.

Zero fatality

The Companys continued efforts resulted in achieving a remarkable record of ‘zero fatality for the last five years across its operations (employees, workmen and contract workmen). Its a testimony to the organisations commitment to ensuring the safety of its stakeholders.

Human resource 73

Great Manager Institute-certified managers

Talent management

85% of mid to senior leadership positions filled leveraging internally developed talent pool.

The Company prioritises internal talent development and promotions for building a committed and productive workforce. The Companys approach to achieving its talent management goals involves implementing a structured programme for managing talent, utilising internal recruitment for leadership positions and fostering transparent communication about career aspirations. In FY23, the Company made significant talent management transitions up to the level of President–Manufacturing, Plant Heads, HODs, Head – Key Accounts, and zonal managers, among others, from its internal talent pool.

Over 85% of positions from zonal managers to President level are filled with internal talent, minimising lateral recruitment at mid to senior leadership positions.

Learning and development (L&D)

Nearly 31,000 man-hours invested in training and development.

The Company invests in the development and growth of its talent pool, retaining its reputation as a ‘learning organisation. It implements training programmes aligned with its key performance indicators (KPIs) and also with the growth of its people. It strengthens the second line of each functional area, developing potential successors to ensure business continuity and creating a capable and future-ready talent pool. The Company has targeted learning initiatives to enhance technical, functional and managerial capabilities for all team members.

Mastering social intelligence

154 customer facing team members trained for Social Intelligence.

Recognising that social intelligence is a crucial skill for customer-facing roles in competitive markets, the Company has organised two-day workshops on ‘Mastering Social Intelligence for its sales team. The workshop was designed with inputs from the sales leadership team and other team members and covered 154 sales team members in six batches.

Technical Utkrishthata

It is a special initiative for building technical capabilities for shop floor team members from all major technical areas, viz., electrical, mechanical, instrumentation and process. The core objective of this initiative is to enrich the technical skills of team members by upskilling, reskilling and multiskilling them, thus enriching a well-trained technical pool across plants. This was conducted in collaboration with OEMs and covered 115 members of the technical team in 2 specific programmes.

Skill Soft e-learning platform

To upskill personnel in areas such as business, digital dexterity and project management among others, the Company has adopted a soft skill e-learning platform. Through a nomination procedure, 400 selected members were granted access, and participation is at 86%, with an average access rate of 77% per learner.

Theatre-based technique — Communication skills

The Company has conducted a 2-day theatre-based workshop for customer-facing roles in Technical Services to improve communication skills. The workshop significantly enhanced their verbal and non-verbal communication skills.

Prayas 2.0 – Cross-functional knowledge sharing

Prayas is a platform that encourages cross-functional learning within SCM and other cross-functional teams. Sessions are held fortnightly, with topics chosen by the presenter. These seminars cover both technical and non-technical topics. 130 members from SCM and other cross-functional teams participated in these sessions during the year.

Prevention of Sexual Harassment (POSH)

Since 2014, your Company has had a POSH committee at the corporate office and at all plant locations to address any concerns voiced by team members. To ensure compliance with the POSH policy, all team members are required to attend e-learning sessions annually. This session is accessible through the Companys internal portal, called ‘Sahayog. Additionally, special awareness-building sessions are conducted yearly for the internal committee members to keep them informed about the latest developments.

Employee engagement

Certified Great Place to Work once again; oined top 50 Manufacturing Organisations.

In 2022-23, life gradually returned to normalcy after the pandemic-induced lockdown. However, as the health and wellness of team members and their families continued to be the Companys priority, it continued the weekly health posts. Health talks were conducted on a monthly basis. Medical and blood donation camps were conducted at all major locations.

Regular connections with the MD and CEO along with leaders in Townhalls (virtual and in person), is a great opportunity for all team members to interact with the top leadership of the company. During FY23, 4 Townhalls were conducted. Besides, on the Companys internal communication platform, Workplace@Facebook, its MD and CEO had live sessions, shared various business updates, aligned everyone with the direction and goals and encouraged team members towards risk-taking, innovation, sustainability and adoption of digital tools and methods.

‘People Connect, is a listening platform to understand team perspectives and seek feedback to develop ideas that make the workplace more progressive. Over 54 ‘People Connect sessions were conducted this year.

‘Coffee with Leaders is a freewheeling and candid discussion in which the leaders get to know the team members personally, learn about their professional aspirations and resolve their challenges. In FY23, 10 ‘Coffee with Leaders sessions were organised, in which 98 team members participated.

In the New Hands Meet, the Leadership team along with the HR representatives met the new hires one month after their joining. Through this interaction, new members got an opportunity to learn about the organisation, its values and inspiring stories from the leaders.

Team members and their families were experiencing fatigue from prolonged virtual interactions and were eagerly expecting to resume physical interactions and social gatherings. Their spirits were high and they enthusiastically participated in celebrations held at the Companys plant locations to mark various events, such as Holi, Independence Day, Ganesh Chaturthi, Navratri, Diwali and New Years Eve.

Deserving Company employees are recognised as ‘Stars of the Month for their outstanding performance every month. They receive certificates, badges and gift vouchers. Applause is another programme to applaud the team members for their achievements. Such appreciation motivates the members to excel, which enhances overall productivity.

As a result of these initiatives, the Company was certified as a ‘Great Place To Work once again and it also featured in the Top 50 Manufacturing organisations.

Human rights

Orient Cement is committed to respecting human rights of its workforce, communities and those affected by its operations. The Company has implemented policies and practices to identify, assess and minimise potential violations and resolve grievances effectively. It aligns with internationally recognised frameworks and creates awareness for contractors and suppliers to ensure their compliance.

Risk management

Orient Cement Limited operates in a dynamic business environment. The Companys ability to create sustainable value for its stakeholders depends on identifying, tracking and effectively addressing key risks within its operating environment.

The Company has a resilient risk management policy that has been approved by the Board. The policy outlines the aims and principles of risk management, as well as an overview of the risk management process, procedures and associated responsibilities of committee members. The Risk Management Committee and the Audit Committee supervise the implementation of the Risk Management Framework. An illustration of the Risk Management Framework is depicted below.

The Governance Risk and Compliance Committee (GRCC) comprises the executive management that oversees the effective roll-out of the risk management programme. The Internal Audit (IA) team is responsible for reviewing and providing independent assurance on the effectiveness of defined risk mitigation strategies. On a half-yearly basis, a formal report on ‘Risks that Matter is reviewed by the GRCC, submitted to the Risk Management and Audit Committees of the Board for their review and guidance and subsequently presented to the Board.

Risks Mitigation strategies

Excess capacity and increasing competition

The leadership regularly reviews capacity expansion and growth strategies. Southern India has a structural overcapacity, while competition is intensifying in the Companys core markets in Maharashtra, Telangana and Karnataka. The Company is working to improve brand positioning, strategies for effective channel engagement and competitiveness to stay ahead.

Health and safety

While safety activities are continuously monitored, the priority now is enhancing and monitoring safety performance at project sites.

Volatile prices of raw materials and fuels Global tensions have led to increased prices for pet coke and coal, causing problems for the cement industry.

Efforts are being made to mitigate risks by optimising fuel procurement for arbitrage and availability. Measures include expanding the supplier base for pet coke and chemical gypsum, increasing the use of AFR and improving the sourcing of fly ash for the Chittapur plant. The Company has made long-term arrangements to improve fly ash sourcing, and the fly ash rake handling system operational from April 2023 would provide further cost savings through increased availability.

The Company has implemented SAP S/4HANA with SAP Rise, implying the data centre is now open to Cloud and its security aspects are being taken care of by SAP/ Google.

The network is secured using the NextGen firewall, a VPN solution and multi-factor authentication for connectivity across all locations and the Cloud.

Cyber security

External assessments through VAPT (Vulnerability assessment and Penetration testing) are carried out annually. End points like laptops, desktops, servers are secured using NextGen Anti-Virus technology.

Awareness communications and trainings on cyber security are being imparted from time to time across the organisation.

Regulatory non- compliance

The Companys legal team regularly monitors regulatory compliance, assessing and maintaining the legal compliance environment in key jurisdictions. Compliance activities are centrally monitored, facilitated by a system-based tool.

Inefficient distribution and supply chain Malpractices such as

To enhance transparency and track deliveries effectively, the Company is increasingly implementing digital solutions like GPS and Electronic Proof of Delivery (EPOD) with geo- tagging capabilities.

backdropping or diversion can cause revenue losses, market share declines and operational disruptions.

CSR initiatives

The Company is endeavouring to build stronger communities through its CSR initiatives. In FY23, it undertook various projects for the well-being of its communities. The projects involved promoting education and healthcare, including preventive healthcare, sanitation, the eradication of hunger, poverty and malnutrition among other projects for driving rural development.

Providing holistic learning experiences

The change of school management at our Devapur School, effective September 14, 2022, is a significant move towards enhancing the schools educational quality. Also, it is working to shift the affiliation from the State Board to the CBSE Board, which would enhance the quality of education and increase mobility for its students. This is a strategic decision that reflects the Companys commitment to providing students with a holistic learning experience that equips them with the necessary skills and knowledge to succeed in their future endeavours.

The transition is expected to take place within the next 2-3 years, providing ample time for the school management to prepare and ensure a smooth transition to the new curriculum and upgradation of the infrastructure. This move is expected to have far-reaching benefits for students, including increased exposure to a wider range of academic opportunities, higher standards of teaching and the potential to compete globally.

At Nashirabad, near our Jalgaon plant, we have constructed 5 toilet blocks for female students at the ZP Girls School, Nashirabad, to promote girl child education, health and hygiene.

Promoting health and wellness

To promote health and wellness in the local community, the Company has organised various health camps and webinars. These events are conducted every month and offer an opportunity for people to consult and get diagnosed with any health-related concerns they may have. This includes providing support to not only individuals but also to their families.

The monthly webinars provide a valuable platform for individuals to learn various health-related topics, including nutrition, exercise, mental health and disease prevention. These webinars are accessible to everyone and offer a great opportunity to interact with presenters, making the experience both informative and immersive. Additionally, the Company has also organised health camps for diabetic and BP patients. These camps offer much-needed support for individuals with chronic health conditions, helping them access consultations and diagnoses and manage their health effectively.

At the plants, the Company has conducted camps on pulmonary and dental health, along with seasonal health and awareness sessions. From the Companys plant dispensary, over 100 patients from the nearby villages are served daily.

Internal control systems and their adequacy

The Company has necessary internal control systems commensurate with the business requirements, scale of operations and applicable statutes. The Board of Directors and the Audit Committee are independent from the Management and oversee the Companys internal controls adequacy and effectiveness. The Company has implemented control mechanisms to mitigate identified risks. Such controls are deployed through policies, SOPs and Internal Financial Control (IFC) risk and control matrices.

Digitisation initiatives, including sales force automation for interactions between the sales team and customers, transaction flow through electronic proof of delivery (EPOD), invoice upload to the customer portal and automating invoice matching, approval workflow automation as per the approved DOA with SharePoint 2.0 and its integration with SAP transactions, have further bolstered the control environment. Cybersecurity assessments are conducted with the increasing use of digital applications and exposure to an external network.

Ernst & Young (E&Y) has been appointed as the Internal Audit (IA) partner. With standard risk coverage, all critical business processes were thoroughly examined to understand the operations relevant to the Companys business. Continuous Control Monitoring (CCM) remains an important component of gaining value from data analytics. Also, the Company has an internal audit department staffed by qualified professionals who plan, conduct, coordinate and monitor audit activities and follow up on compliance and specific actions identified.

Additionally, the Companys whistle-blower policy provides a platform for various stakeholders to report and help the organisation in averting and preventing any suspicious activity or behaviour. The whistle-blower mechanism then investigates allegations of violations in a comprehensive manner. Appropriate recommendations are followed for rigorous implementation. The whistle-blower policy offers complete confidentiality and protection to the whistle-blower against any attempted harassment.

The Company has an advanced internal financial controls (IFC) framework where process owners self-assess critical controls on a quarterly basis using the controls self-assessment tool, along with external evaluations by audit partners. Revised practices are updated in the control documents and timely updates to responsibilities in the execution of controls are undertaken.

Looking ahead, the Company will leverage data analytics and automation in audit procedures to appropriately scope and deep dive into identified focus areas. To bring in a unified audit approach to processes, systems, controls, analytics and MIS reports for a combined process maturity assessment. The Company will continue to increase stakeholder awareness of governance, risk and compliance through training, workshops and culture-building.

Cautionary statement

Certain statements in the MDA section concerning future prospects may be forward-looking statements that involve a number of underlying identified/non-identified risks and uncertainties that could cause actual results to differ materially. In addition to the foregoing changes in the macro-environment, such ongoing geopolitical developments present unprecedented, unascertainable and constantly evolving risk(s), inter-alia, to the Company and its operating environment.

The results of these assumptions, relying on available internal and external information, are the basis for determining certain facts and figures in the report. Since the factors underlying these assumptions are subject to change over time, so are the estimates on which they are based. These forward-looking statements represent only the Companys current intentions, beliefs or expectations and any forward-looking statement speaks only as of the date it was made. The Company assumes no obligation to revise or update any forward-looking statements, as a result of new information, future events, or otherwise.

By order of the Board of Directors

For Orient Cement Limited

CK. Birla

Place: New Delhi Chairman Date: April 28, 2023 (DIN 00118473)