HUL's Pureit gets voted as ‘Product of the Year’ 2011

India Infoline News Service | Mumbai |

The brand’s recent accolades include winning the Water Digest Award and Golden Peacock Awards

Hindustan Unilever’s Pureit Compact has been voted ‘Product of the Year 2011’ in the ‘Water Purifier’ category at the globally-acclaimed consumers’ recognition forum. Consumers from 36 markets across the country, voted for Pureit Compact through a nationally-representative online study conducted by an independent research agency, Nielsen.

In addition to being voted as ‘Product of the Year 2011’, Pureit has recently bagged the acclaimed Water Digest Award for ‘Distinguished Domestic Non-Electric Water Purifier’ and ‘Pureit Marvella’ has received two awards – ‘Water Digest Award for the ‘Best R&D and Technological Breakthrough’’ and the ‘Golden Peacock Innovative Product/Service Award for the year 2011’.

Speaking on the occasion, Mr. Vikram Surendran, General Manager, Water, Hindustan Unilever Ltd. said, “We feel great about Pureit winning this award, especially as it is an award judged by consumers and we are very proud. Pureit is a unique water purifier. It is the only storage water purifier that meets USEPA standards for virus and bacteria kill without using electricity and running water, both of which are issues in most parts of our country. Pureit created a new category of water purifiers of the highest standards. At Hindustan Unilever, we believe in innovation that is consumer-centric. Pureit is the result of this sustained commitment to innovation and meeting consumer needs.”

The Product of the Year 2011 Award is the world’s largest consumer-voted award for product innovation. Established 24 years ago in France, it currently operates in 28 countries with the same purpose: Guiding consumers to the best products in their market and rewarding manufacturers for quality and innovation. The award was brought to India in 2008 and the ‘Product of the Year seal’ is backed by the votes of 30,000 consumers voting across 36 markets. Benefits to winners include use of the award seal on any communications for one full year and access to the Nielsen research report. Product of the Year’s 24-year old proven track history across the globe and an increase on 10-15% average in sales reported by winners is a testament of its influence on consumers.

This vote of consumer confidence further recognizes consumer preference, loyalty and trust in HUL’s Pureit Compact, a water-purifier brand that provides world-class standards of safety in a form that can be used anywhere, anytime and in any home at an extremely affordable price.

The Water Digest Awards are prestigious awards that honour contributions by individuals, business, industry and NGOs working to improve the water situation in India. The awards recognize and encourage innovation and leadership in sustainable development of the water sector. The awards are judged by a panel of eminent experts in the field of water representing IIT’s, TERI, WES NET and UNESCO, on parameters such as technological innovation, spreading technical awareness, sustained commitment, impact on society, environment friendliness, market growth, cost effectiveness, after-sales service and benefits of use. The Water Digest Awards have reaffirmed Pureit’s commitment towards providing safe drinking water to millions of Indians by awarding the brand for the second time.

The Golden Peacock Awards are recognised worldwide as the hallmark of corporate excellence because of their independence, integrity, transparency and thorough evaluation. ‘Golden Peacock Innovative Product/Service Award for the year 2011’ recognizes the innovation for which ‘Pureit Marvella’ has been appreciated by millions of consumers. Pureit Marvella is a one-of-its-kind premium ‘in-line’ wall-mounted water purifier that functions without the use of electricity and running water.

Pureit, a unique offering by Hindustan Unilever Limited is the world’s most advanced in-home water purification system. Pureit provides 4 litres of “As safe as boiled”™ water per Re. 1 without the hassles of boiling, without the need of electricity or a continuous tap water supply. Pureit is the most widely available and sold water purifier in India with 4 million households protected across the country. Pureit offers purifiers at multiple price points, with Compact priced at Rs. 1000 to Marvella priced at Rs. 6900. Today, Pureit products are available in consumer durable retail outlets across the length and breadth of the country .All Pureit products meet the stringent standards of USEPA and provide “as safe as boiled water”.

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