IBW 2016 : Market size of High-end and Superbikes to see an upward trend

India Infoline News Service | Mumbai | February 23, 2016 16:58 IST

In terms of industry trends, the fascination and desire to own super bikes continue to be on the rise. DSK Barnelli, Harley Davidson, Ducati and Triumph seems to be gaining lots of traction in India : Rishab Malik.

Droom India’s first online marketplace to buy and sell new and used automobiles and automobile services has had a brilliant Goa experience to take home. Droom saw an eager engagement of nearly 4000 people thronging at its state of the art exhibit ‘Droom Moto Mart’. The Droom Moto Mart, was conceptualised as a platform for Indian Bike Week guests to showcase and sell their bikes under a completely non-commissionable deal.

Participation in the Indian Bike Week proved to be significant for the company as the brand calculated over 50 realtime Customer to Customer (C2C) listings for pre-owned super bikes. There were over five hundred enquiries on Droom’s innovative Orange Book Value (OBV). OBV are pricing algorithms that tell you the value of the vehicle based on make, model, year, and trend pricing. The crowds took part in the Full Circle Trust Score game designed around Droom’s credibility and trust score. Droom ran a contest, Bike Bingo, which will grant guests a chance to win Akaalya, which is an IBW custom Bullet bike.

Highlighting the trends seen at the India Bike Week 2016, Goa, Rishab Malik, Co-founder and VP of Business Development, Droom, opined, “In terms of industry trends, the fascination and desire to own super bikes continue to be on the rise. DSK Barnelli, Harley Davidson, Ducati and Triumph seems to be gaining lots of traction in India. The event saw much larger footfall and more active participation from OEMs vs last year, in our view. It is also my understanding that the desire to own a superbike or a high end bike is growing with the paying capacity of the demographic dividend of India. We can easily foresee the markest size growth for this segment in this Financial Year.”

Currently in its fourth year, The Indian Bike Week was attended by bike enthusiasts from across India, and hosted several prominent brands in the Indian biking community.
 

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