To commemorate its fifth anniversary this year, Vogue India, the ultimate fashion bible, hosted an evening of celebrations at Trident, Nariman Point, Mumbai in association with Forevermark and Jacob’s Creek.
Commenting on Vogue India's fifth anniversary, Alex Kuruvilla, Managing Director, Condé Nast India said, "When Vogue entered India 5 years ago it signaled the arrival of India on the global fashion map. What an incredible 5 years it has been since. The fashion bible has gone beyond fashion to give Indian women ideas about what to see, read, and drive, where to travel and how to live. No wonder they say “Before it’s in fashion it’s in Vogue!” Coinciding with the 5th anniversary is the launch of our all new vogue.in website. Vogue’s runaway success has paved the way for the rollout of 3 more titles from the group: GQ, CN Traveller, Architectural Digest and Condé Nast Digital making Condé Nast, India’s biggest and most powerful premium, multi-media platform.”
Vogue India’s Anniversary issue features 5 split covers starring Anushka Sharma, Deepika Padukone, Katrina Kaif, Priyanka Chopra and Sonam. Who’s your favourite cover girl? Vogue India gives you 5 options to choose from.
Spearheading Vogue India’s success for the last five years since launch, Priya Tanna, Editor, Vogue India said, "Vogue India has transformed the way fashion is chronicled in the country. Three words that best describe the last five years of what Vogue has meant to me is unforgettable, incomparable and inspiring. Launching a brand like Vogue has been the most defining moment in my career. The joy of bringing the best of international fashion home and showcasing the best of Indian fashion internationally has been the most gratifying experience. Today, we celebrated five years of the world’s best style bible in India with a lot of panache and with a big party that saw the best of Bollywood and fashion in attendance.”
Highlights of the event included the Renaissance project exhibit - a tribute to Indian textiles by 21 leading global luxury fashion brands and a Wow moment as models draped in new-age black saris converged on the stage.
Furthermore, the Vogue India Fashion Fund (VFF) winner was announced at the party. VFF, launched in April this year, aims to provide a platform to India’s next generation of fashion designers, chosen by an expert panel of judges. Aneeth Arora (Brand name Péro) from Delhi, was declared the winner by Vogue India Editor Priya Tanna and felicitated by Gaurav Mahajan of Westside.
The evening was attended by the glitterati of the city such as Kajol, Karan Johar, Alia Bhatt, Jacqueline Fernandez, Dia Mirza, Sushma and Sameera Reddy, Kalki, Anurag Kashyap, Queenie Singh, Manish Malhotra, Sidhartha Mallya, Rahul Khanna, Natasha Poonawala, Yash Birla, Kalyani Chawla, Sabina and Anil Chopra, Shazahn Padamsee, Prateik, Jiah Khan, Tara Sharma, Simone Singh, Nethra Raghuraman, Poorna Jagannathan, Arjan Bajwa, Pria Kataria Puri, AD Singh, Diandra Soares, Gayatri Oberoi, Nina Manuel, Shobhaa and Dilip De, Rhea Pillai, Sheetal Mafatlal, Rahul Bose and Feroze Gujral, who joined in Vogue India’s anniversary celebrations and mingled over cocktails, as they discussed fashion and more.
Dominic Brand, Worldwide Marketing Director, Forevermark, said, “Forevermark is delighted to be associated with Vogue celebrating 5 successful years defining and interpreting fashion, design and lifestyle here in India. Like Vogue, Forevermark is committed to inspiring the best in design and craftsmanship. This milestone celebration is therefore the perfect occasion to unveil The Forevermark Promise Exhibition - a celebration of pledges and exceptional diamond pieces. Designed by some of the finest names from the worlds of fashion & jewellery, each piece is inspired by the word ‘promise’, taken from our brand promise that each Forevermark diamond is beautiful, rare and responsibly sourced.”
“The Forevermark Promise Exhibition has already received a great response internationally and we’re very proud to now introduce it to India, especially at such a special event alongside Vogue,” he further added.
Bikram Basu, Vice President - Marketing, at Pernod Ricard India said, "Jacob's Creek is proud to be associated with Vogue India's 5th Anniversary. It's a milestone for Vogue India and we wish them only the very best to keep up the great work and achieve more."
The 5th Anniversary issue of Vogue India hits stands on October 4th, 2012.