pharmed ltd Management discussions


PHARMED LIMITED ANNUAL REPORT 2009-2010 MANAGEMENT DISCUSSION AND ANALYSIS Operations Review: Your Company successfully launched a new division named RIGEL in April 2010, with a new product range. In the first phase the Division activities were confined to the Southern and Western Zone and extended further to other regions in a phased manner. The Division has been received well in the market. Encouraged by its success in these states, plans are drawn up to extend coverage in the rest of the Country in a phased manner. Despite the additional costs of manpower, promotion and other related expenses directly attributable to the launch of RIGEL, your Company has achieved a PAT of Rs. 300.04 lakhs in the period under review.