Yaap Digital Ltd Company Summary

Yaap Digital Limited was incorporated as a Private Company as Yaap Digital Private Limited dated March 09, 2016 issued by the Registrar of Companies, Mumbai at Maharashtra. Further, Company was converted from a private limited to a public limited Company, and the name of Company was changed to Yaap Digital Limited with a fresh certificate of Incorporation dated January 28, 2025, was issued to Company by the Central Processing Centre.As a purely digital business, Company integrate data, AI-powered technology, and content to deliver solutions. Their operations use digital tools and analytics to design campaigns that address the needs of audiences.

Digital marketing involves the advertising of products, brands, or services using digital tools and internet media. It includes elements such as search engine optimization, social media marketing, pay-per-click advertising, content marketing, influencer marketing, UI/UX design, packaging design, brand collaborations and performance marketing. The Company launched programmatic advertising solutions to optimize digital ad spend for clients in FY 2019-20, further launched AI-driven marketing analytics to improve campaign effectiveness in 2022.

The Company entered the Middle East and Southeast Asian markets with international client acquisitions in FY 2023-24. At present, Company is engaged in the business of providing digital advertising and Media Marketing services, Advertising agency services, digital Influencer services, Social Media Management, organizing various events & campaigns & other related activities for the clients. Apart from these, Company work with global, multinational, regional, and local clients, including influencer-led brands, in a continuous digital environment.

Its services include digital strategy, content marketing, influencer engagement, and AI-based solutions, enabling brands to manage their marketing requirements in line with changing industry trends and audience preferences.Company is planning the Initial Public Offer of 66,00,000 Equity shares of FV of Rs 10/- each through Fresh Issue.