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DDB Foundation unveils Digital Direct Broadcast technology platform

India Infoline News Service | Mumbai |

The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.

World’s advanced TV operating platform was launched at a press conference held in the City today. The DDB Foundation, which is a union of seven technology titans unveiled their most prestigious innovation - the Digital Direct Broadcast (DDB) technology platform. The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.


This revolutionary technology is pioneered by STMicroelectronics - World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h  - India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand.


The DDB Research Foundation also announced renowned Bollywood Actress Priyanka Chopra as the Brand Ambassador for the DDB technology Platform across the Indian Subcontinent.


The DDB technology platform sets new Global standards in Home Entertainment Experience, something the World has never seen before. DDB technology platform will optimize your TV viewing experience with the convergence of various features never experienced before on a single platform! DDB technology will help receive digital signals without a set-top box, giving you an audio-visual experience never experienced before. In view of complete Digitalization regulation by Govt by year 2015 starting with 4 Metros from 1st July 2012, the DDB enabled TV will meet these requirements. Its cloud computing abilities help you work and save your files on it too, while giving you a superior browsing experience of your favourite websites, including Facebook, Youtube and Twitter. It also has the ability to convert 2D channels into life-like 3D quality, making this digital technology platform nothing short of being magical. So you no more need multiple devices, you DDB technology platform TV’s will do it all!


The DDB Foundation spokesperson said that DDB personifies the next level of home entertainment experience stating, “Technology has been evolving continuously to give us devices that have become an integral part of our day to day lives. The DDB technology platform is touted to be a game changer in this Industry similar to what Android has done to the Smartphone devices. We at DDB Foundation are proud to be frontrunners in providing this digital technology platform, with which TV viewing will never be the same. At the DDB Foundation, we realized is that with each passing day, the world is becoming more and more digitized thereby creating the need for Digital ready gadgets.”


 The spokesperson also shared that many renowned Brands are already showing keen interest in launching DDB technology run products.  And confidently predicted that by 2015, around 50% of Televisions would be running on DDB technology” . This association with such big global names will help reach the depths of technology that has never been explored before and will open the door to an amazing world of possibilities.


Speaking at the launch, Priyanka Chopra said, “The future of the home entertainment experience has arrived… a technology that not only enhances your entertainment options but also does it in an easy, simple manner.  I am very proud to be associated with the DDB technology platform, which converges various features like 3D viewing, direct digital TV transmission, superior internet browsing capabilities and also cloud computing abilities… all brought together on one single platform! I’m very excited to be a part of this revolution in technology that will give you a first-of-its-kind, unbeatable audio-visual experience, unlike anything you’ve seen before.”


This new technological wave also rides high on features such as dual core processor – 450 Mhz, 14-bit video processor; Motion Enhancement and Motion Correction (MEMC), which interpolates and constructs the “in between” frames to eliminate issues related to both motion judder and motion blur, giving you an outstanding viewing experience, 3D Technology, Faroudja Video and Audio Optimized that eliminates any distortion caused by noise signal and gives you a vivid and clear image for your viewing; Strata Certified Audio and 10-band Graphic Equalizer and HDMI – CEC.


Armed with facets like no other, DDB technology platform personifies the dawn of a new age in TV technology.



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