LG Electronics India Ltd Company Summary

LG Electronics India Private Limited (LGEIL) wet its feet in the industry on 20th January 1997 and operates as a subsidiary of LG Electronics Inc. In India for a decade now, LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business. One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products, under the above segments the company manufactures and markets consumer electronics durables and home appliances.

The companys products include color televisions, LCD projectors, DVD players, washing machines, air-conditioners, microwave ovens, direct cool and frost-free refrigerators, personal computers, monitors, vacuum cleaners, optical storage devices, and GSM mobile phones. LGEIL has additional offices in Bangalore, Mumbai, and New Delhi for its various purposes. The Company had commenced its operations in May of the same incorporation year, after a period of 4 and 1/2 months, the trend of beating industry norms started with the fastest ever-nationwide launch by LG.

During the year 1998, LG had set up a state-of-the art manufacturing facility at Greater Noida, near Delhi with an investment of Rs 500 Crores to manufacture the Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The Company rolled out the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida in the year 2003.

LGEIL had further set up second Greenfield manufacturing unit in Pune, Maharashtra that commenced operations in October of the year 2004 and manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens and Color Monitors. LGEIL had unveiled its first ever WoW LG Download Centre in the city at Digital World, Pune in May of the year 2006 to enhances LGs commitment to provide the best experience for the customers. In November 2006, the company achieved a landmark by bagged an award for the highest volume of Export Containers and third highest volume of Import Containers by Container Corporation of India Limited (CCIL).

The company had commenced LCD Television manufacturing in April of the year 2007 at its Ranjangaon facility in Pune. With an initial investment of US $ 0.5M, LG has begun manufacturing 32 Liquid Crystal Display Televisions at this facility. The Company had launched its latest innovation, the worlds smallest Plasma TV- 32 inch in February of the year 2008.

As at August 2008, LGEIL launched a new front-loading washing machine model, Steam Tromm, in India. During September of the same year 2008, the company launched its ultra-slim ultra-light 13.3-inch premium notebook-the P300 series, targeted at the performance-and style-minded younger generation.