Novus Loyalty Ltd Company Summary

Novus Loyalty Limited was initially incorporated as Clavax Technologies Private Limited, a private Limited Company dated June 24, 2011 issued by Registrar of Companies, National Capital Territory of Delhi and Haryana. Further, the name of the Company was changed to Novus Loyalty Private Limited on September 06, 2024. Subsequently, the status of the Company was changed to Public limited and the name of Company was changed to Novus Loyalty Limited vide fresh Certificate of Incorporation issued on August 08, 2025 issued by Central Processing Centre.Company operates as a provider of comprehensive loyalty solutions, specializing in customer engagement through reward programs, vouchers, gift cards and loyalty point management.

It designs, manages, and executes loyalty strategies at enhancing customer retention, driving consumer engagement, and stimulating repeat purchases across diverse industry segments including retail, hospitality, e-commerce and financial services.The core services offered by the Company encompass: Loyalty Program Design and Management, Voucher and Gift Card Solutions and Loyalty Points Management. Company offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients. With the On-Premises model, the platform is installed on clients own servers or private cloud.

This gives full control over data, allows for custom setups, and is ideal for large businesses with strict security. The SaaS model is cloud-based, meaning clients can use the platform through a subscription without worrying about servers or maintenance.Beyond banking, Novus also built a flexible loyalty solution for retailers, modern trade stores, and digital retailers. In addition, it offers digital voucher solutions that enable real-time tracking of customer behavior and usage.

For eCommerce businesses, the business helps monitor customer activity and reward them supporting cross-selling and customer retention strategies.Company is planning the initial public offer of 44,00,000 equity shares of Rs 10 each, comprising a fresh issue of 35,00,000 Equity Shares and the Offer for sale of 9,00,000 Equity Shares.