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TTK-LIG the iconic condom manufacturer today unveiled ‘SKORE’ their stylish new condom brand that speaks to youth in their language.
SKORE is a reflection of the times that have changed. Growing affluence, fast paced lifestyle, the opportunities to make friends across geographies thanks to digital social media are the new trends in a youthful India. Here responsibility comes with naughtiness, conservative thinking gives way to openness; and the youth are keeping pace with their global contemporaries. In line with this ‘SKORE’ offers fun, freedom and choice hand in hand with responsibility.
Starting with its catchy name ‘SKORE’ – the term used to refer to the number of successes in bed – the brand is designed to appeal to the youth. The attractive packaging catches the eye with its seductive imagery and styling. SKORE also scores on range which includes Coloured Condoms, Climax delay Condoms and Flavoured and Dotted Condoms.
Skore comes from the house of TTK-LIG, the pioneers of the condom manufacturing and marketing in the country. TTK-LIG is in condom business since 1950s and has spearheaded revolutions in the condom industry from establishing India’s first condom manufacturing plant in 1963 to installing the country’s first electronic testing facility; and from introducing India’s first non-subsidized condom in 1974 to pioneering condom variants and pleasure enhancing accessories.
Officially launching SKORE, Vishal Vyas, Sr. Marketing Manager said, “Keeping in mind the changing trends in lifestyle, we have launched the youth condoms which characterizes ‘adventurous encounters’. We are looking at marketing it in the most exciting and inventive means to strengthen its tagline ‘SKORE condoms-there’s a lot to be won’.
He added that ‘by positioning it as a stylish youth icon condom brand, we are very confident that this product will bring in responsible & sensual never before naughtiness into the pleasure world. In few weeks, we expect the new youth condom to raise the brand to the top and garner large share in the Rs. 600 crore condom industries.’
SKORE is being launched across India with new variants & categories. With the launch, Skore is aiming to top the market within the next few years with varied products and loyal customers of TTK. The brand has 3 manufacturing facilities in and around Tamilnadu.
India Infoline Research Team / 14:59, May 20, 2015
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