Purple Style Labs Ltd Company Summary

Purple Style Labs Limited was incorporated as Purple Style Labs Private Limited as a private limited company on August 6, 2015 at Mumbai. Subsequently, Company was converted to a public limited company on December 13, 2023 and its name was changed from Purple Style Labs Private Limited to Purple Style Labs Limited via fresh Certificate of Incorporation issued by the Registrar of Companies, Mumbai. The primary business of the Company is the retail of womenswear, menswear and other categories of products including jewellery, accessories and kids wear through its omnichannel platform comprising the online platforms in the name and style of Pernias Pop-Up Shop and physical experience centers, in the name and style of Pernias Pop-up Studios.

In February 2018, Company acquired the assets of Pernias Pop-Up Shop. At the time of the acquisition, Pernias Pop-Up Shop was mainly an online platform and has since transformed into an omni-channel platform, with Experience Centers and a robust presence. The Company thereafter, opened first flagship Experience Center in Juhu, Mumbai in 2018, which now has expanded the store presence to 14 Experience Centers globally, 13 of which are in India and one Experience Center is in London, UK.In 2022, Company opened a Large Format Experience Center in Mehrauli, Delhi, and in Hyderabad, Telangana in FY24.

In 2025, Company opened 2 Large Format Experience Centers at South Extension, Delhi and Fort, Mumbai and further opened 2 Large Format Experience Centers in New York, United States and Linking Road, Mumbai in 2026. The Company came up with IPO by allotting a fresh issue of 11,826,086 equity shares of Rs 10 each and raised Rs 680 crores on September 2, 2026.