SSMD Agrotech India Ltd Summary
SSMD Agrotech India Limited was originally incorporated as Shree Dhanlaxmi Flour Mills Private Limited on October 10,2023 as a Private Limited Company with the Registrar of Companies, Central Registration Centre. Further, name of the Company was changed to SSMD Agrotech India Private limited and a fresh Certificate of incorporation dated February 15, 2024. Company subsequently acquired the entire business of M/s Manohar Lal Jaigopal Agro Industries and M/s S.S Agro India, Sole Proprietorship concern of Mr.
Ishu Munjal vide Business Transfer Agreement effective from April 1, 2024. It was converted to a public limited company and the name was changed to SSMD Agrotech India Limited. A fresh Certificate of Incorporation dated February 24, 2025 was issued by the Registrar of companies, Central Registration Centre.Company is in the business of manufacturing and trading of Agro Food products encompassing besan, chana dal, atta, poha, suji, maida, daliya, sattu, puffed rice, murmura, etc.
Company operates the business under the name House of Manohar. HOM - House of Manohar is primarily involved in the manufacturing, trading and repacking of various FMCG products under the company owned various brands including Manohar Agro, Super S.S., Delhi Special and Shree Dhanlaxmi. The Company manufactures Atta, Mustard Oil, Spices at its D2C Dark Store Factory.
It operates its sales network in both B2B and D2C market space. House of Manohar follows a comprehensive business model that combines traditional distribution networks with modern consumer-focused solutions. The traditional business model relies on an extensive network of distributors across Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand, which ensures effective distribution, broad market reach, and increased product visibility.
To adapt to changing consumer preferences, House of Manohar has introduced a Direct-to-Consumer model, supported by innovative dark store factories. This initiative focuses on delivering fresh and quality products, such as atta, oil, and spices, directly to customers within 10 minutes. This model aims to improve convenience, maintain product quality, and strengthen customer trust in the brand.Company is planning the initial public offer of 32,00,000 equity shares of face value of Rs 10 each through fresh issue.