Business Wire India
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Christian Cahn von Seelen- Executive Director Group Sales & Marketing, Å KODA AUTO Volkswagen India Pvt Ltd., Piyush Arora- Managing Director & CEO, Å KODA AUTO Volkswagen India Pvt Ltd, Petr Å olc, Brand Director, Å KODA AUTO India |
Through 2022, ŠKODA AUTO India furthered on its INDIA 2.0 strategy focusing not only on its products, but also rejuvenating its business processes. While the company registered new sales records with the KUSHAQ and SLAVIA, it is also enabled lower maintenance costs for its cars, being closer and more accessible to customers and expanding its reach and network across India. From 175 touchpoints in December 2021, ŠKODA AUTO India has already crossed 220 touchpoints and is on track to touch 250 touchpoints by the end of the year. The company also upgraded its showrooms by completely digitalising them to offer an India-first fully immersive and interactive experience to customers.
Moreover, in an endeavour to enhance customer engagement and interaction, the manufacturer also introduced the revolutionary Fans of ŠKODA movement. It provided a platform for fans and customers of the brand to meet, engage and interact with each other with the leadership team of ŠKODA AUTO India. Fans of ŠKODA has already visited 9 cities and seen more than 270 ŠKODA owners, fans and their families come together.
INDIA 2.0 was set in motion in 2018, and a new Technology Centre was set up in 2019 in Pune, which played a huge role in the development of the MQB-A0-IN platform on which the SLAVIA and KUSHAQ are based.
The MQB-A0-IN platform INDIA 2.0 cars are 95% localised in India and are already being exported to left-hand drive markets countries in the Gulf. These Made-in-India cars are going to be assembled in Vietnam in 2024 with parts and components exported from ŠKODA AUTO India’s facility in Chakan. The manufacturer will be debuting in the Vietnamese market in 2023. With these export and assembly operations, India has turned into an international hub for ŠKODA AUTO in the world.
ŠKODA AUTO
ŠKODA AUTO INDIA
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