The world economy has passed through yet another dificult year. The growth in advanced economies has stagnated, while that in emerging and the developing world has decelerated leading to a slow global growth of 3.1% in 2015. The US economy continues to grow below potential with GDP growth falling to 1.4% in Q4 2015 and 1.9% for the whole year. The Euro Area expanded at 1.6% in 2015, again driven mainly by private consumption.
However, economic growth in the region has remained unchanged at 1.6% in the last three quarters. Meanwhile, growth in emerging market economies has remained tepid in 2015 at 4.0% with Brazil and Russia decelerating more than expected amidst sluggish growth in China. Global trade witnessed a sub-3% growth in 2015 for the fourth consecutive year with emerging and developing countries suffering more than the advanced economies. Going forward, the trade figures will remain sluggish in 2016, with moderate import demand from the developed world.
|World Rice Market (In Million Tonnes)||2015-16||2016-17 Forecast|
|World stock-to-use ratio (%)||33.6||32.0|
The recently concluded financial year began with a lot of promise, with expectations that the elected government would take concrete steps to reboot the economy, stamp out corruption and lure foreign investment by streamlining the countrys complex regulatory regime. Significant positive developments have taken place, as India continued its growth charge, with GDP growth strengthening to 7.6% in FY2016 versus 7.4% in FY2015. Inflation further softened to ~5.0% in FY2016 (4.83% in FY2016) from 6.8% in FY2015 and 9.5% in FY2014.
The moderation in Inflation was driven by falling commodity prices, slumping oil prices and fiscal discipline, of government shoring up of fiscal and current account defficits.
The outlook for FY2017 is much more encouraging as per the IMF data, with economic growth expected to sustain above 7.5% levels, on the back of a normal monsoon expected during 2016. This would make India the fastest growing major economy, at a time when global growth is facing increasing downside risks placing India in a sweet spot in the global economic landscape.
WORLD FOOD GRAIN OVERVIEW
World cereal production reached a new all-time record of nearly 2,534 million tonnes (MT) in 2014, beating the previous record of the 2013 by over 13 MMT, according to estimates of the Food and Agriculture Organisation (FAO) of United Nations. In one decade, global cereal production has gone up by almost 25%, setting all-time high records in five years out of 10. A study by the Food and Agricultural Organisation (FAO) of the United Nations estimates world production at 2,521 million tonnes in 2016, a marginal 0.2% or 4 MMT less from a year before, and third highest ever, due to a recovery in India and China, despite an adverse climatic condition in parts of Africa and the European Union.
WORLD RICE OUTLOOK FOR 2016-17
According to FAO Research, world rice production is currently predicted to recover by 1.0% or 4.9 million tonnes in 2016 to 495 million tonnes. The forecast assumes a return to normal weather patterns in time for main-crop plantings in northern hemisphere Asia, following two consecutive seasons of erratic rains affecting planting activities. This anticipated world production level will imply a third successive season of below-trend growth, reflecting the continuing negative Influence of the El Nio weather anomaly in the southern hemisphere.
INDIA: BASMATI RICE AN OVERVIEW
Basmati is natures gift to the Indian subcontinent. Its delightful aroma, taste and texture make it the best among various types of rice in the world. The domestic basmati rice market is estimated at Rs. 10,000 crore, while exports account for Rs. 19,000 crore. Basmati makes up 75% of the total packaged rice industry pegged at Rs. 13,000 crore. Of the 25-29 MT of rice traded annually in the world market, basmati rice contributes around 10%. Rice production in India has seen a remarkable growth over the last few decades. This has led the nation to be recognised as the second-largest rice producer in the world. Indias share in global rice production has been rising year on year. (Source: Onicra Report "Bumper Crop Ahead")
Changing consumer behaviour and an emerging modern food retail channel will support growth in the industry over the coming years. The Rabobank report sees considerable growth prospects in the domestic branded market in the future. An integrated value chain focused on quality will be critical to sustain momentum. Capabilities in procurement, distribution and branding will need to be developed in order to achieve the next level of growth. As a result, the industry will also see an increase in supply chain partnerships, consolidation and interest of investors in the coming years.
BRANDED RICE INDUSTRY INDIA
Indias rice industry has seen a transformation in the last decade, with growth of branded business in the Indian market and a strong impetus to exports. Over the last four years, the industry has shown strong revenue growth, with an increasing focus on branded business, according to CRISIL Research, Euromonitor & Ministry of Agriculture. Consumers are gradually switching towards branded Basmati Rice as they become more quality and health conscious.
MAJOR EXPORT MARKETS
Basmati rice is one of the major exports of India. A steady increase in production of rice and availability of bufier stocks and the growing demand for basmati rice in the international market has made India an important rice exporting country of the world. Basmati rice is exported from India to many countries, especially to the Gulf and European countries. Major export markets of Indian basmati rice include Saudi Arabia, the United Arab Emirates (UAE) and Iran. About 70% of export of basmati rice from India is to these three countries. Export of rice to Iran, Kuwait, Yemen, Jordan, Iraq and the Netherlands has been increasing. CRISIL Research expects demand-supply equilibrium to prevail over the medium term. Demand for basmati rice exports is expected to remain steady.
LT FOODS BUSINESS OVERVIEW
LT Foods Limited (LTFL) is a leading branded specialty foods company, with leading brand positions in the countries, including India and the United States. Incorporated in 1990, it is primarily engaged in the business of milling, processing and marketing of basmati rice. The Company is a consumer-focused company, dealing in specialty branded basmati rice and having diversified into value-added staples and organic food products.
Being in the rice business for decades, the Company is leveraging its existing strengths to grow across brands, regions and tap newer geographies. It has evolved from being a rice trader in the 1980s, to a leading branded specialty food player, with a growing portfolio of value added complimentary products. LTFL is a fully integrated entity with presence across the supply chain production, processing, distribution and sales.
OUR COMPETITIVE ADVANTAGES
LT Foods is amongst the most dynamic young food company. There are nine key areas that drive the growth of the Company, which are as follows:
1. Strong Corporate Governance
2. Moving from B2B to B2C
3. Strong Global Business
4. An entrenched Presence in India and the World through strong distribution
5. An enviable Brand Portfolio
6. Innovation in Value Added Products
7. A Strong Procurement Network
8. Solid Manufacturing Infrastructure
9. An Uncompromising Quality Culture
1. STRONG CORPORATE GOVERNANCE
The Company is built on solid foundations of uncompromising Corporate Governance. Its Board of Directors play an important role in providing direction with respect to strategy, goal setting and governance and controls in the
Company. There is a special focus of the Board on ensuring that the Company works towards delivering best results to its shareholders. Learned Board members with relevant experience are supporting the Company to benchmark with higher standards of Corporate Governance, Competitiveness, Ethical standards and shared values.
The Company adopts stringent policies and rules that are applicable to all employees of the Company. In terms of corporate reporting, the Company engaged a leading auditing firm in the business - Walker Chandiok & Co LLP. The Company also has rigorous internal control systems in place. It has engaged a world class renowned consulting firm Protiviti, to conduct its Internal Audit and to further strengthen its internal systems.
During FY2016, the Company implemented worlds leading ERP system SAP, across the organisation, inculcating best business practices in our day to day workings. During the year, the Company also initiated a full-fiedged Investor Relations outreach programme as a normal course of fostering transparency and pro-active investor communications. During the year, the Companys credit rating by CRISIL improved to "BBB+/Stable" for its long term bank loans and "A2" for its short term loans.
2. MOVING FROM B2B TO B2C
Our Branded approach to business over the last five decades has transformed us from being a B2B Company to becoming a predominantly B2C Company. Today, a majority of our global business comes from the sale of our branded products to consumers across geographies, i.e., India, US, Middle East as well as other countries.
The Company has a vast product portfolio, broken into multiple brands, categories and price points.
Key Brands of LT Foods are as follows:
a. Daawat (The finest):
Daawat is the fiagship brand with a legacy of over 30 years. This premium quality basmati rice is a leading brand in India, with 18% overall market share and more than 35% share in the premium segment. It is fast gaining market share in Europe, Middle East and Australia. Its sub-brands Rozana and Chefs Secretz are also gaining popularity in the mid-price and institutional segments. Continuous improvements on brands are reflected in our brand scores.
b. Royal (No. 1 brand in US):
Royal is leading brand in US holding more than 50% market share in U.S. branded segment. The brand is expanding its reach and diversifying in other product categories after analysing the consumer trends.
c. Ecolife (100% Organic): Ecolife is the organic food brand launched in India and in the US. Its product portfolio includes rice, pulses, oil seeds, cereal grains, spices, nuts and fruits and vegetables.
d. Devaaya (Tested Safe): Devaaya caters to the mid-price segment in India. It ofiers branded Basmati rice, with staples such as Atta, Suji, Besan, Dalia, Poha and Maida. The brand stands for assured quality. The product is tested for and is free from nearly 500 types of impurities.
e. Heritage (Trusted Basmati): Heritage is a popular basmati rice brand catering to the mass segment. It is widely known for its aroma and quality.
The Company has recently acquired additional brands such as Gold seal Indus Valley, Rozana and 817 Elephant, all of which give it a ready-made entry into specific global markets and strengthen the Companys channel networks.
3. STRONG GLOBAL BUSINESS
LT Foods is a leading brands-based Food Company out of India. Within India, "DAAWAT" is amongst its most revered and well recognised brands within LT Foods portfolio. Launched five decades ago, it is recognised by both the trade and consumers as a brand which has ushered in category innovations such as consumer packs and preferential categories. Over the past few years, the brand has been strengthened with a strong consumer connect based on clear insights into how consumers look at food in terms of taste, nutrition, health and purity. The overall branded business of the Company is growing at a CAGR OF 20% (over five years).
Today, "DAAWAT" has become a Global Power Brand. Over the years, we have seen a strengthening to leadership in the core consumer metrics of awareness, usage and imagery. The strengthening of the market share and of the consumer track parameters has been growing over the years, reflecting the sustainable success of our core brand building strategies.
Operating through our own subsidiary, LT Foods Americas Inc. (LTFA), the Company continues its strong Brands approach to market penetration in the USA. LTFAs fiagship brand, "ROYAL" is the #1 Basmati Rice in North America, continuously ascending year-on-year to become the most widely used Basmati brand across all channels of distribution.
When it comes to the Middle East Region, the Company has taken inorganic routes to accelerate our penetration into what is the worlds largest rice market. The Companys product range sold in the Middle East is tailored to suit the local tastes of the population in that region. During FY2016, the Company acquired two iconic rice brands from Hindustan Unilever (HUL) Gold Seal Indus Valley and Rozana, both of which have high recall value in the Middle East.
Further, another milestone added to strengthen the Companys position in Canada and Europe is the acquisition by the Companys newly incorporated UK subsidiary, of the iconic brand, "817 Elephant", which has evolved into a well-recognised brand over decades of history. In the Mainland European markets, LT Foods has made significant progress in expanding its distribution and point of sale network. In the UK, the Company is making a steady gain in its market share and is improving its focus and penetration by setting up its own marketing Office there.
4. AN ENTRENCHED PRESENCE IN INDIA & THE WORLD THROUGH STRONG DISTRIBUTION
LT Foods is steadily expanding its international presence to over 65 countries by deploying differentiating growth strategies and leveraging a unique route-to-market approach in each of these. In most global markets, the Company has realigned Distributors to create more brand availability and reworked terms with the major Modern Trade Chains to have a superior Retail
Performance Standards delivery. The Company is continuously strengthening its presence within the existing markets, but also expanding our footprint in the key and advanced markets in India and outside of India (in North America, Middle East and Europe). Supporting the growth of the brand is increased brand availability in both Modern Trade and General Trade. In markets across the world such as Australia, UK, New Zealand Germany, France, Mauritius, Iraq, Singapore, UAE and Reunion Islands, "Daawat" is the leading brand available in ethnic stores and mainstream chains.
In India, LT Foods has a wide and superior distribution network with local and specialised sales force for each distribution channel. It has a wide distribution network with the ability to impact stocking and retailer preference in more than 1.5 Lakhs retail outlets. In addition to this, its distribution is spread across 3,000 wholesalers and 2,500 modern trade stores such as hypermarkets, supermarkets and mini markets. In India, the number of towns with distributors has doubled over the last 3 years. Moving forward, the "Daawat" brand is aiming to appoint a distributor in all Class 1 towns in its business priority states. In most global markets the Company realigned its distributors to create more brand availability and reworked the terms with the major Modern Trade Chains to drive superior retail performance.
5. AN ENVIABLE BRAND PORTFOLIO
"Daawat" is the first rice brand which has enjoyed high visibility with celebrity endorsements across India. The creative expression of this insight in our TV Commercials featuring renowned actor Amitabh Bachchan and Chef Sanjeev Kapoor, has resonated well with consumers.
6. INNOVATION IN VALUE ADDED PRODUCTS
The Company is fast building an enviable product portfolio that truly pays heed to being a multi-faceted specialty foods company. Here are the key niche and value-added products that are giving the Company a promising scope for future growth. Through these new lines, it is catering to the changing lifestyles and increasing inclination towards health and convenience, around the world.
Responsibly sourced staples "Devaaya"
Recently, the Company augmented its product portfolio with the launch of value-added staples such as Maida, Suji, Daliya, Poha, Besan and Atta under our fast emerging fiagship brand "Devaaya". These products are hygienically processed and live up to its brand promise "Saaf bhi, Safe bhi".
Organic Products "Ecolife"
LT Foods is the first Company in India to globally export certified organic basmati rice. Ecolife products fits the Indian kitchen with cereal grains, pulses, oilseeds, spices and honey, among others. During the year, the organic range was launched in US too.
Quick Cooking Brown Rice "DAAWAT"
To cater to changing lifestyles and peoples increasing inclination towards health and convenience, LT Foods introduced Daawat Quick Cooking Brown Basmati Rice (QCBR). The Companys innovation is the only truly genuine 1st QCBR or Fast Cooking Brown Rice (FCBR). Supported by strong marketing, including TV and Print Advertising and a Nutritionist awareness programme, the Company has promoted the FCBR category in India, Far East and the Middle East. The Company enjoys leadership shares, with some countries as high as 70% in this segment.
Saute Sauces "DAAWAT"
Keeping in mind the changing trends in Consumer segment wherein convenience scores high marks, the Company has soft launched an innovative product in three major cities, a line of seven fiavourful Daawat Rice Saute Sauces, including Tamarind Sauce, Lemon Rice,Hot Garlic, Manchurian, Sweet Safiron, Pista and Cranberry and Methi Sauce. These are being very well received by both trade and consumers. These sauces allow busy people to quickly prepare tasteful meals, without compromising on quality and health.
7. A STRONG PROCUREMENT NETWORK
Best Practice Planning tools to procure high quality paddy
Strong Procurement Network
Strong Coverage: 234 Mandis covered by 270 Agents
Regular Flow of Information
Full control on buying process throughout the year
Stringent Quality Checks
Quality check at each stage from Mandis to Test Labs
Responsible Sourcing Programme
Sustainable farming practices in partnership with BayerCropScience
8. SOLID MANUFACTURING INFRASTRUCTURE
We have 5 state-of-the-art manufacturing units to manufacture high-quality food products in India. These are located in Haryana, Punjab and Madhya Pradesh with a combined milling capacity of 82 tonnes per hour (TPH). In addition to these, we have 5 third-party facilities. The current rice processing capacity of the Company stands at 82 TPH. it can process 1 mt/hr; upto 700 kg/hr for its FCBR line and 4 mt/hr for its wheat fiour line. During the year, the Company achieved 83% of its processing capacity.
The current packaging capacity at Bahalgarh Unit is 198,000 mt per annum. In FY2016, the packaging capacity at Bahalgarh unit was taken to approximately 90% utilisation, serving 176,000 mt of the annual demand. The Varpal plant in Amritsar is the only plant in India which has automation in parboil and drying process. The current packaging capacity at this location is 72,000 MT per annum, which was utilised up to 94% for milling and 100% for packaging. The operational team is always on its toes to drive efficiency initiatives in terms of improving the yield as well as improving the realisation to strengthen the back-end operations to stay competitive.
Integrated Business Model
|Procurement Established procurement network||Milling 5 facilities with combined rice capacity of 82 TPH||Packaging 2 packaging facilities in US||Sales & Marketing Pan-India distribution||Farming Backward integration through partnership with farmers|
|Scientific processes and traceability||Numerous awards from APEDA for quality||Domestic packaging done at 5 manufacturing facilities||400+ stockists serving retail outlets||Control on quality of produce|
Asset Light Approach to Capacity Expansion/ Product Porfolio Expansion
Going forward, the Company intends to make major Capex investments only on the Value Added segments of its business. Currently, the Company has utilised more than ~90% of its core capacities and as this fills up, it has the option to continue growing by taking an asset-light model of outsourcing from strategic supply partners. Testimony to this strategy, the Company established a joint venture with the Future Group to utilise the integrated food park facilities that are being developed by the retailers arm Future Ventures. Under the arrangement, LT Foods will use the facility for setting up a milling, processing and storage facilities for Sona Masoori Rice. This is a good example of LT Foods making best of an invested ecosystem to expand its manufacturing capabilities in an asset-light way.
LT Foods is setting up a rice mill for Sona Masoori variety at Raygada in Orissa, in collaboration with MITS, a local developer and entrepreneur. The mill is located within the best growing areas in Andhra Pradesh and Orissa which is popular for the Sona Masoori variety. In close proximity to the Andhra Pradesh border, the mill has a capacity of 12 tonnes per hour and is the first modern rice mill in that area. With the erection of milling machinery currently in progress, the mill is projected to be commissioned by October 2016.
9. UNCOMPROMISING QUALITY CULTURE
At LT Foods, our mission is "Quality & Safety in every grain". This is a paramount prerequisite that is the foundation to our Promise behind our leading consumer Brands. The Company is committed to provide safe and superior quality products to our valued customers. The Company is committed to provide our consumers high-quality products by way of stringent quality assurance norms with state-of-the-art technology and a high degree of automation. It is constantly improving its products to ensure a competitive market advantage. The Company is regularly audited by certification bodies towards adherence and compliance to the set standards. The Company has qualified, trained and efficient inspection and audit teams. Internal audits are conducted as per guidelines and standards provided by certification bodies.
In terms of sustainability, LT Foods continues to receive recognition from our international buyers for excellence in our sustainability and farm programs at several centres across Madhya Pradesh and Haryana to ensure consumers health is safeguarded at all times. The Companys Farm Control Programmes are run in active participation of all stakeholders, including farmers, procurement teams, brokers, agents and other departments and laboratories. The Company propagates globally accepted and permitted farming methods for basmati cultivation.
The Company has also introduced new preventive approaches such as the Hazard Analysis Critical Control System (HACCP). This has ensured that its critical control points are established and monitored for control of food safety risks. The Companys Integrated Pest Management tools work to prevent pest problems from developing or worsening. It coordinates the use of pest biology, environmental biology, environmental information and available technology to prevent unacceptable levels of pests.
|ISO 9001:||2008 (Quality Management System)|
|ISO 14000:||2004 (Environment Management System)|
|SQF:||(Safe Quality Foods)|
|BRC:||(Global Standard for Food Safety)|
|NABL:||(Laboratory Management System)|
|SA:||8000 (Social Standard)|
|FSSC 22000:||(Food Safety Standard)|
NATURE BIO-FOODS LTD. (ORGANIC DIVISION) & DAAWAT FOODS LTD., KAMASPUR, SONEPAT
|NOP||(National Organic Programme) of USFDA Organic Standard.|
|NPOP||(National Programme for Organic Production)|
|EEC 837:2007||(Europe Organic Standard)|
|Kosher Certification from JK Kosher|
|Rice Plant FSSC 22000 : 2010|
DAAWAT FOODS LTD, MANDIDEEP, BHOPAL (MP)
|Food Plant||FSSC 22000 : 2010|
|Grain Plant||BRC : Global Standard for Food Safety|
|Grain Plant||FSSC 22000 : 2010|
LT FOODS LTD. VARPAL, AMRITSAR
FSSC 22000 : 2010 (Inclusive ISO:22000 & ISO/TS 22002-1)
BRC Global Standard for Food Safety version-6
RESEARCH & DEVELOPMENT
The focus on sustained quality is an integral component of the Companys business ethos and continues to drive its success story year after year. The systems are a clear endorsement of the Companys strong quality. The Company has a state-of-the-art seed farm and product testing centre, and is continuously working on improving seed quality. It works in close coordination with agriculture institutes across India to bring out better quality cropping methodologies, seed varieties and harvesting techniques of its farmer partners. This has led the Company to ensure an uninterrupted supply of good quality paddy for itself.
During the year, the Company also continued to gain the benefits of its tie-up with high-end machines manufacturers, which led to consistent development and progress in terms of improved processes. We are also engaged in research and development to add value to rice and rice food products, as we keep track of new global fiavour trends and technologies. For this, we have set up new R&D centre at Cypress unit in California.
The Company believes that satisfied, highly-motivated and loyal employees are the base of any competitive and growing organisation. Hence, the mission at LT Foods Limited is to attract and nurture talent to succeed. The Company strives to build a highly-skilled and qualified workforce, supported by a safe and healthy work atmosphere. The Company has taken several initiatives to strengthen the organisational culture, build talent capabilities, enhance connect with members and potential talent and implement new governance standards. The Company has built a work culture which is based on sincerity, hard work and a pursuit for perfection. It holds regular training sessions to upgrade the skills and the knowledge base of its employees. Moreover, the Company ensures that it recognises and rewards exceptional performance of its employees year after year. As on 31st March 2016, the Company had over 1,000 employees.
Organisations big and small are enhancing the use of Information Technology tools and applications in their business processes to become more competitive, efficient and effective. A robust IT infrastructure helps corporates achieve a strategic advantage and compete in cost leadership, differentiation and focus and help in achieving higher bottomline and topline strategies. LT Foods is increasingly using IT as part of its strategic planning process and tactical execution of their business strategies. Its goal is to use Information Technology to create the most efficient and effective link between suppliers and consumers. Better IT applications are helping us reach target market segments more cost effectively, track data, improve productivity levels and maximise our returns on investment.
The key IT improvement made during the year was the adoption and implementation of the SAP software across the organisation. Being implemented in the functional areas such as Sales, Distribution, Warehouse Management, Material Management, Production and FICO (Face and Controlling), the Company expects to inculcate better business practices, controls and insightful Management Information Systems and dashboards.
CONSOLIDATED FINANCIAL PERFORMANCE OVERVIEW
(Figures in Rs. Lakhs)
|Profit and Loss Summary||FY 2016||FY 2015|
|Revenue was up|
|% of Sales||12.2||11.1||by 7.19%|
|Depreciation, amortisation and impairment||5,151.93||4,657.36|
|Interest Expenses||14,780.20||15,114.91||Operating EBIDTA|
|Other Expenses||42,221.90||33,430.30||grew by 10