PVR Cinemas, the largest cinema exhibition company in India has announced the launch of its first multiplex at Venu Mall, Nizamabad, Telangana. Strengthening its footprints across markets, the newly opened 4-screen property is integrated with best- in- class theatrical solutions and a host of personalized hospitality services to offer an immersive and seamless cinematic experience to customers.
With this launch, PVR Cinemas consolidated its foothold in Telangana with 71 screens in 13 properties and 299 screens across 49 properties in South.
Situated at the distance of about 175 kms from North-west of Hyderabad, this new property has a total seating capacity of approx 1,212 audiences and marks the entry of the first national multiplex chain in Nizamabad.
To provide an unparalleled captivating and immersive experience, the 4-screen property is equipped with cutting-edge cinematic technologies which includes 2K projectors, Next-Gen 3D screens and also a Dolby Atmos sound.
Commenting on the launch, Sanjeev Kumar Bijli, Joint Managing Director of PVR Ltd, said, “South has a robust base for movie culture and Our entry in Nizamabad is aligned to the company’s strategy to increase its presence in Tier-2 and Tier-3 cities as well to provide access to the local population.”
At around 2:40 PM, PVR Limited was trading at Rs2058 per share lower by 3.14% on the BSE.