Marico adds Saffola Soya Bhurji to its lineup of plant-based proteins

3 Nov 2022 , 07:28 AM

With the introduction of Saffola Soya Bhurji, fast-moving consumer products manufacturer Marico Limited has increased its selection of plant-based proteins.

The product has been introduced to general trade in West Bengal, Delhi, and Mumbai and will gradually become available throughout the nation. It will be accessible on all contemporary trade and significant e-commerce platforms.

By introducing Saffola Meal Maker Soya Chunks, the company previously announced its debut into the plant protein market under the Saffola portfolio.

The package weighs 35 grams and costs Rs 15. The food contains 12.6 grams of protein per serving, which is twice as much protein as other packaged snacks.

The goal of Marico’s most recent launch is to increase its market share in India’s ready-to-cook and healthy food segments by offering customers items that meet their needs.