Tata Elxsi Joins Forces with INVIDI for Targeted Advertising Solutions

18 Sep 2023 , 02:46 PM

Tata Elxsi, a global leader in product engineering and design services, forms a strategic global partnership with INVIDI Technologies, a leading addressable solutions company. This collaboration integrates INVIDI’s Conexus™ platform with Tata Elxsi’s expertise in advanced addressable TV technology integration, development, and deployment, coupled with professional services for ad operations and data-driven insights.

The partnership empowers operators to provide targeted advertising solutions, generating new revenue streams and enhancing audience-targeting capabilities for brands and advertisers.

Nitin Pai, CMO & CSO Tata Elxsi, emphasizes the ability to integrate technology seamlessly into workflows, manage ad operations efficiently, and maximize ad inventory value for broadcasters and operators, driving new revenue possibilities. Prasad Sanagavarapu, MD of India & EMEA, INVIDI Technologies, highlights the transformative potential of this collaboration, leveraging advanced technologies for addressable television, CTV monetization, and data-driven insights to revolutionize advertising experiences.

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