Electronics Mart India Ltd raises Rs150 crore from anchor investors

4 Oct 2022 , 03:18 PM

Electronics Mart India Limited, India's fourth largest and fastest-growing consumer durable and electronics store, has raised Rs 150 crore from anchor investors ahead of its inaugural share offer, which opens for public subscription on Tuesday. The company disclosed to the stock exchanges that on Monday, October 3, 2022, it allotted 2,54,23,728 shares to anchor investors at a price of Rs.

PineBridge Global Funds, Societe Generale ODI, and Cohesion MK Best Ideas Sub-Trust were among the international portfolio investors who took part in the event.

Domestic funds that participated in the anchor book included Nippon Life, HDFC Trustee Co Ltd, Motilal Oswal Midcap Fund, Aditya Birla Sun Life Insurance Company, Sundaram Mutual Fund, White Oak Capital Flexi Cap Fund, Abakkus Emerging Opportunities Fund-1, Tata AIA Life Insurance Co Ltd, and Mirae Asset Balanced Advantage Fund.

The distribution of 15,253,716 equity shares to 7 domestic mutual funds through 12 schemes totaled Rs90 crore, or 60% of the total anchor book size, out of the total allocation of 2,54,23,728 equity shares to the anchor investors.

EMIL is the largest regionally organized player in the southern region, dominating Telangana and Andhra Pradesh with 1.12 million square feet of retail space as of the fiscal year 2021.

In 36 cities and urban agglomerations as of August 31, 2022, it operated 112 outlets, of which 100 are Multi Brand Outlets and 12 are Exclusive Brand Outlets.  The company runs 89 MBOs under the name "Bajaj Electronics" in Andhra and Telangana, eight MBOs under the name "Electronics Mart" in the NCR region, two specialty stores under the name "Kitchen Stories" that serve the needs of their customers specifically related to kitchens, and one specialty store format under the name "Audio & Beyond" that focuses on high-end home audio and home automation solutions.

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