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EasyMyTrip to co-sponsor Asia Cup 2022

The brand's emblem will be shown in several locations, including the space behind the wicket pitch mat, the trophy table, and so on.

August 26, 2022 12:16 IST | India Infoline News Service
EaseMyTrip, one of India's major online travel tech companies, is the Asia Cup Cricket 2022's official co-powered sponsor. EaseMyTrip is participating in the Asia Cup for the first time.

This collaboration will provide enormous awareness to the brand participating in the cricket event, which has an estimated cumulative reach of more than $4.94 billion.

The brand's emblem will be shown in several locations, including the space behind the wicket pitch mat, the trophy table, and so on.

The brand will be seen on numerous TV spot impressions and OTT channels throughout the world, encouraging it to have a global reach, which is only the start and a step towards being global.

In addition, the EaseMyTrip team will be launching a number of new fan interaction activities.

"We are thrilled to announce that we are the co-powered sponsors of the renowned Asia Cup 2022," stated Nishant Pitti, CEO & Co-Founder, EaseMyTrip.

He added, “This collaboration has provided us with the opportunity to be a part of the most watched and loved cricket competition. We're thrilled to get the competition started and see which squad takes home the championship."

The 15th Asia Cup cricket tournament will be held in Dubai and Sharjah from August 27 to September 11, 2022. There will be 13 matches contested in Dubai and Sharjah, and the event will be aired on Star Sports and Hotstar in India. The Asia Cup will be hosted in the UAE for the fourth time.

The tournament will begin on August 28, 2022, with a match between Sri Lanka and Afghanistan, followed by a match between India and Pakistan. The finals will be held on September 11, 2022, at the Dubai International Cricket Stadium in Dubai, United Arab Emirates.

At around 12.18 PM, Easy Trip Planners was trading at Rs388.05, down by 0.32% against previous close of Rs389.30 on NSE.

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