HCL Technologies introduces ‘X' to power world-class digital engagement

31 May 2022 , 03:01 PM

HCL Technologies Limited has announced the launch of a world-class digital engagement platform, X by HCL Technologies (X).

This platform will enable brands to improve consumer loyalty and drive conversions through personalized omnichannel marketing. According to research, only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.

HCL Technologies’ X is introduced to overcome these challenges by uniting multiple digital touchpoints, including websites, mobile apps, and social media feeds, to create a single view of the consumer. This will help marketers to have access to the data-driven insights that enable them to enhance the customer experience and unlock the potential of their brand.

HCL’s X was initially created with an intent to underpin Manchester United’s rapidly expanding digital engagement channels. The company has now made available this award-winning platform to help other global brands drive their own success stories by delivering personalized, timely communications and content.

“HCL Technologies’ X is a one-stop digital engagement and publishing platform for one of the biggest sports brands around the world and we’re thrilled to make it available to the wider market,” said Ashish Kumar Gupta, Chief Growth Officer, Europe, and Africa, Diversified Industries, HCL Technologies.

At around 2.59 PM, HCL Technologies was trading at Rs1,037.15 down by Rs2.55 or 0.25% from its previous closing of Rs1,039.70 on the BSE.