Hero Motocorp expands operations in El Salvador, sales boost

14 Jan 2022 , 02:17 PM

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today has announced further expansion of its operations and commencement of sales at a newly opened flagship store in the El Salvador's capital city San Salvador.

Customer response to the company’s new state-of-the-art dealership located in El Pedregal to purchase Hero MotoCorp’s products was massive.

The new showroom is expanded over a horizon of 600 sq. mt. which displays Hero MotoCorp’s world-class products such as the Xpulse 200, Hunk 150, and Hunk 160R motorcycles also, Dash 125 scooter, and offers 3S (sales, services, and spares). Its workshop is equipped with high-end products, well-trained assistants, and provide best-in-class after-sales service to the customers. The company is offering a 40,000 km or 4-year warranty across its range of products.

In El Salvador, Motocorp has a massive distribution network of over 200 touchpoints, including 85 retail outlets, 5 company-owned showrooms, 15 dealerships, 26 spare parts outlets, and service centers across 14 cities.

Hero MotoCorp’s extensive product range in El Salvador includes motorcycles from the entry-level to premium models, including the Hunk 150, Hunk 160R, Hunk 190R, XPulse 200, XPulse 200T, Ignitor 125, Eco150, Eco 125, and the Dash 125 scooter. The Hunk 150 is the best-selling bike in the 150cc category in El Salvador.

“The expansion and strengthening of our network in El Salvador clearly underscore the market's importance for Hero MotoCorp. There has been a steadily growing demand among the customers here for our wide range of products and with this state-of-the-art flagship store in the capital city, our customers will now be able to experience Hero MotoCorp’s world-class products and services. We will continue to keep consolidating our presence in this market in both immediate and medium term.”, said the Head of Global Business of Hero MotoCorp, Sanjay Bhan.

The company has set foot in more than 43 countries across Africa, the Middle East, Asia, and Central America, and sold over 100 million motorcycles and scooters since its inception.

Hero MotoCorp is currently trading at Rs2,566.05 down by Rs26.55 or 1.02% from its previous closing of Rs2,592.60 on the BSE. The scrip opened at Rs2,600 and has touched a intraday high and low of Rs2,600 and Rs2,556.40 respectively.