Nykaa, IIMA collaborate to establish research Chair in consumer technology; stock slips ~2%

28 Sept 2022 , 10:19 AM

The Indian Institute of Management Ahmedabad (IIMA), a leading worldwide management institute, signed an agreement with Nykaa to establish the "Nykaa Chair in Consumer Technology."

Professor Errol D' Souza, Director, IIMA, and Falguni Nayar, IIMA graduate and Founder & CEO, Nykaa, announced the news on the Institute's campus. The Chair has been established for a three-year trial term, with funding provided by the IIMA Endowment Fund.

The Chair will collaborate closely with IIMA students as well as academic members from the Marketing and Information Systems departments.

The focus will be on research and education that aims to promote the scientific practice of marketing, facilitate the incorporation of AI and machine learning insights in a disrupted marketplace, understand the privacy-preserving future of digital advertising, and present insights on the impact of digital, social, and mobile technologies on business models, customer behavior, and social changes at large, and to deploy economic and statistical models to measure the role of the Internet and new media on consumer and firm behavior.

The Chair will also collaborate closely with academic members affiliated with these Centers to allow multidisciplinary research and develop insights that will assist define strategy, impact policy, and benefit India's overall consumer technology industry.

At around 10.16 AM, Nykaa was trading at Rs1,269.35 per piece, down by 1.42% from its previous closing of Rs1,287.65 on the BSE. The scrip opened at Rs1,287.65 and touched intraday high and low of Rs1,287.65 and Rs1,260.70 respectively. 

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