The store, which focuses on immersive, engaging, and tech-led shopping experiences, offers a wide range of products from the brand's innerwear, sleepwear, athleisure, and loungewear categories. This store is a step toward empowering women in their lingerie purchasing journey.
Understanding female consumers and their purchasing habits is fundamental to the brand's DNA. A physical store thus contributes to the journey of enabling consumers to be comfortable in their own skin as well as what they wear as a second skin.
It is nearly 2,000 square feet in size and offers second skin comfort to globalized and well-informed consumers, as well as a 360-degree intimate wear experience.
Nykd's brand objective is to support a woman's journey by assisting her in navigating at least one aspect of her life with ease- her intimate apparel, and this unique physical store is a step forward in that initiative.
Stereotype Smasher, Creator, and Model Sakshi Sindwani graced the store launch in Rajouri Garden.
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