Route Mobile partners with Coca-Cola UAE to automate customer experience; stock zooms ~2%

1 Jul 2022 , 01:40 PM

Route Mobile Limited, a leading CPaaS (Communication Platform as a Service) provider to enterprises, over-the-top (OTT) players, and mobile network operators, announced that Route Mobile LLC, a step-down subsidiary of Route Mobile, has enabled Coca-Cola UAE to connect with their customers and make ordering their favourite beverage online easier.

Customers will also be able to pay for their order through Coca-Cola's Payment Gateway without leaving the WhatsApp chatbot, ensuring a seamless end-to-end experience.

Customers are no longer required to use the Coca-Cola UAE mobile app or visit their website to place an order. Coca-Cola UAE can now provide its users with a conversational experience by automating the ordering process via a popular messaging platform, thanks to Route Mobile's WhatsApp chatbot solution, which went live on June 22, 2022.

It can be activated by saving [phone], the WhatsApp number of Coca-Cola UAE, and sending a "Hi" message.

In addition to automating order management and improving customer experience, Route Mobile's WhatsApp chatbot solution will reduce costs for Coca-Cola UAE and present a future use case in which the company will be able to provide customer support via the same messaging channel.

Route Mobile is currently trading at Rs1,267 up by Rs23.25 or 1.87% from its previous closing of Rs1,243.75 on the BSE. The scrip opened at Rs1,243.75 and has touched a high and low of Rs1,289 and Rs1,240 respectively.